KHUSHNOOR AZAM
Sales Enthusiast
Kolkata,WB
Summary
Results-oriented Sales & Growth Leader with over 15 years of international experience building revenue pipelines in diverse markets. Transformed underperforming teams into high performers and executed multimillion-dollar deals in digital transformation and marketing services. Expertise in global expansion, strategic partnerships, and revenue operations, with a strong focus on consultative sales and scalable systems.
Overview
5
5
Certifications
22
22
years of professional experience
Work History
Global Head – Sales & Business Development
Viacon Marketing & Technologies Inc.
06.2025 - Current
- Mandate: Oversee USA territory revenue generation, market expansion, and partnership acquisition for Viacon’s digital marketing and web development division.
- Spearheaded Viacon USA entry strategy, targeting enterprise and mid-market clients in U.S. digital transformation space, establishing a strong market presence.
- Achieved USD 195K+ net revenue in first 6 months, driving 25% win-rate on qualified opportunities and maintaining 3× active pipeline.
- Devised multi-channel outbound strategies via LinkedIn, email, and thought-led webinars; boosted qualified lead inflow by 45%, enhancing sales opportunities.
- Recruited, trained, and managed a high-performing USA BD team, standardizing outreach SOPs and CRM (Zoho) efficiency.
- Instituted performance dashboards to track MQL–SQL conversions, proposal close ratios, and deal velocity, enabling data-driven decision-making.
- Partnered with marketing for ICP alignment, improving proposal-to-win ratio by 18%.
- Highlights & Achievements:
Regional Head – Sales & Growth (UAE Operations)
Viacon Marketing & Technologies FZCO
04.2025 - Current
- Mandate: Drive revenue growth, client acquisition, and business development for UAE market operations.
- Achieved annualized revenue target of AED 1.44M, securing high-value contracts across retail, construction, and healthcare sectors.
- Built and led UAE BD team, maintaining qualified pipeline at 3× revenue target and reducing lead-to-close cycle by 30%.
- Introduced structured outreach and performance management processes using Zoho CRM, enhancing funnel accuracy and forecast reliability.
- Established consultative engagement frameworks improving client retention and upselling by 40%.
- Established consultative engagement frameworks, increasing client retention and upselling by 40%.
- Highlights & Achievements:
Head of Global Sales & Marketing
Eclick Softwares & Solutions Pvt. Ltd.
05.2013 - Current
- Role Overview: Manage cross-border operations in UK, Australia, and USA markets for digital marketing, web development, and software solutions.
- Drove average 15% steady revenue growth YoY, achieving 100% retention from top 20 clients.
- Delivered ₹50M+ annual project value through optimized inbound & outbound funnels.
- Built B2B partnership networks across Europe and Australia, increasing referral-led business by 40%.
- Developed performance dashboards, KPIs, and agile sales cadences that aligned SDRs, AEs, and marketing units to enhance operational efficiency.
- Collaborated with marketing teams to design SMM and Google Ads campaigns, achieving a 35% increase in qualified leads.
- Established strategic reseller programs that pioneered global white-label partnerships and joint ventures, expanding market reach.
- Key Achievements:
Inside Sales Specialist
Eclick Technologies
10.2009 - 11.2012
- Exceeded quarterly targets by 20% through consultative selling and tailored digital solutions.
- Cultivated lasting customer relationships through proactive engagement and dedicated after-sales support.
- Managed inbound and outbound lead follow-up to qualify prospects and advance sales pipeline.
- Developed product presentations tailored to client needs, supporting consultative selling conversations.
- Coordinated with account and operations teams to ensure accurate order processing and timely fulfillment.
Customer Success Specialist
HSBC Electronic Data Processing Pvt. Ltd.
02.2007 - 06.2009
- Achieved 95% CSAT score through proactive client support.
- Implemented cross-selling programs that enhanced client retention by 20%.
- Resolved complex customer inquiries across banking products, ensuring accurate guidance and timely service recovery.
- Coordinated issue escalation with internal teams, accelerating closure of sensitive customer cases.
- Monitored service requests through CRM systems, maintaining complete records and case ownership.
Subject Matter Expert
Limtex Infotech Ltd.
02.2005 - 12.2006
- Led 50-member sales team to achieve 90% of sales quotas each month.
- Generated over USD 25K monthly through targeted telesales and optimized campaigns.
- Led knowledge transfer sessions for teams, strengthening product understanding and process consistency.
- Reviewed complex cases and delivered accurate resolutions for escalated customer and operational issues.
- Developed process documentation to standardize workflows and improve team reference materials.
Education
Bachelor of Commerce - Business Management
Calorx Teachers University
AhmedabadISC & ICSE - Accounting
The Frank Anthony Public School
KolkataSkills
- Revenue Leadership
- Partnership & Channel Strategy
- GTM Strategy
- Friendly, positive attitude
- Teamwork and collaboration
- Customer service
- Client acquisition
- Global Expansion
- P&L Ownership
Accomplishments
- Generated over USD 6.5M in cumulative global revenue across North America, Europe, and the Middle East.
- Led Viacon USA and UAE operations simultaneously, building dual-market sales teams, achieving quarterly revenue targets of USD 195K (USA) and AED 1.44M (UAE).
- Built and managed partnership channels in 4 continents, expanding agency alliances and reseller programs contributing to 35% annual growth.
- Achieved 15% YoY growth for Eclick Softwares’ global business portfolio, managing projects exceeding ₹50M annually.
- Established repeat-client pipelines with 150+ clients across UK, Ireland, and Australia through strategic outbound and partnership-led models.
- Awarded “Best Global Sales Head” for outstanding partnership growth (2018) and “Exceptional Business Expansion” (2015).
Certification
Digital Marketing Master Certification – Digital Vidya
RECOGNITION
“Star Performer” – HSBC (2008–2010), “Exceptional Business Expansion Award” – Eclick (2015), “Best Manager for Partnership Accounts” – 2018, “Global Sales Head Promotion” – 2013
Timeline
Global Head – Sales & Business Development
Viacon Marketing & Technologies Inc.
06.2025 - Current
Regional Head – Sales & Growth (UAE Operations)
Viacon Marketing & Technologies FZCO
04.2025 - Current
Head of Global Sales & Marketing
Eclick Softwares & Solutions Pvt. Ltd.
05.2013 - Current
Inside Sales Specialist
Eclick Technologies
10.2009 - 11.2012
Customer Success Specialist
HSBC Electronic Data Processing Pvt. Ltd.
02.2007 - 06.2009
Subject Matter Expert
Limtex Infotech Ltd.
02.2005 - 12.2006
ISC & ICSE - Accounting
The Frank Anthony Public School
Bachelor of Commerce - Business Management
Calorx Teachers University