Summary
Overview
Work History
Education
Skills
Timeline
Generic

Kikruseno Thepa

International Education Specialist

Summary

Result-driven individual with over 10 years' experience in Higher Education industry - student recruitment, counseling and in-country institution representation. Wholesome experience in working with premium institution collaboration and partnership. Student counseling for higher education in the UK, Canada and Australia

Overview

13
13
years of professional experience

Work History

Country Head - South Asia

URM - St Lawrence College, Canada
09.2023 - Current

Market Development and Outreach

  • Identify and target key markets for international student recruitment based on data and institutional priorities.
  • Build and maintain relationships with international high schools, universities, government agencies, and recruitment partners.
  • Represent the institution at international education fairs, conferences, and networking events.

International student recruitment - South Asia.

  • Advise potential student on the various programs available at St. Lawrence College, and how this program can lead to a career.
  • Responsible for student enrollment journey.
  • Responsible for the overall success of International student enrollment from South Asia.


Strategic Planning

  • Develop and execute a comprehensive international recruitment strategy aligned with the institution's goals.
  • Analyze market trends, student demographics, and emerging regions to identify new opportunities for recruitment.
  • Set annual recruitment goals and metrics, monitoring performance and adjusting strategies as necessary.

Head - Client Relationships, Canada

M Square Media
11.2021 - 08.2023

Client Management & Engagement - To gauge and segment the clients by the strength of relationship through relationship heat map index. Plan engagement activities, help client make key decisions with market intel and track the overall involvement and commitment from clients.


Strategic Enrolment Management goals - Build relations with relevant trade commission office, high schools, Education consultant and align client's enrolment goal. Provide timely update on deliverables for client success.


In-Market branding & activities - Plan all in-market branding activities for student recruitment. Organize all delegation in-country visit for branding and recruitment activities.

Sr. Manager - Canada

M Square Media
08.2017 - 08.2021

Marketing and Branding - Student Recruitment

  • Work with the team of 7 different Institutions to ensure the visibility of the brand in the Market. Developed strategies and handled market communication to drive demand in the market.
  • Designed recruitment strategy – in alignment with organization's future student recruitment goals
  • Streamlined the entire training and development process for the franchisee partners and consultants

Partner Management

  • Provide market insights, feedback, and recommendations to improve and streamline the overall process of partnership
  • Prepare GTM with the partners institution, share specific requirements for strategic objectives
  • Handle escalations and provide technical assistance to agents, students and team members

Vertical Head - Cape Breton University - Canada

M Square Media
08.2015 - 07.2017

Vertical Head – Cape Breton University

  • SPOC for all agent related activities and promotions that happened in the field. Building the marketing team to create a network of over 300 partners in four months.
  • Branding and promotion activities for the university via participation in Fair, TV Shows and Expo
  • Management of agent database, renewal and maintenance of contracts to the agents

Achievement

  • Promoted Nova Scotia and CBU in India. Grew the presence over 250X in India in terms of recruitment. Application numbers have grown over 130X
  • Maintained visa success rate with an average of ~65% from application YoY

Branch Manager

Oberois Education Link
02.2012 - 07.2015

Operations Management

Marketing & Promotions

Client & Team Management


Achievement

Became 2nd most popular overseas education agent in the city by two years from day of joining

Education

Master of Commerce - Commerce & Applied Economics

Lucknow University
Lucknow
06.2009 - 2011.06

Bachelor of Arts - Economics

Isabella Thoburn College, Lucknow
Lucknow
06.2006 - 2009.06

High School - Economics

St Francis De Sales Higher Secondary School
Nagaland
05.2005 - 2006.05

Skills

Student recruitment & engagement

Student & parent counseling - Overseas education

Partner relationships

In-country Institution Representation

Higher education partnerships & association

Timeline

Country Head - South Asia

URM - St Lawrence College, Canada
09.2023 - Current

Head - Client Relationships, Canada

M Square Media
11.2021 - 08.2023

Sr. Manager - Canada

M Square Media
08.2017 - 08.2021

Vertical Head - Cape Breton University - Canada

M Square Media
08.2015 - 07.2017

Branch Manager

Oberois Education Link
02.2012 - 07.2015

Master of Commerce - Commerce & Applied Economics

Lucknow University
06.2009 - 2011.06

Bachelor of Arts - Economics

Isabella Thoburn College, Lucknow
06.2006 - 2009.06

High School - Economics

St Francis De Sales Higher Secondary School
05.2005 - 2006.05
Kikruseno ThepaInternational Education Specialist