Kiran Kumar Gulapalyam
Summary
An experienced Digital Marketing professional with 9+ years of experience leading digital marketing operations and large-scale projects in competitive markets. Skilled in developing measurable strategies to drive revenue growth, customer acquisition, and brand awareness.Motivational leader and organizational problem-solver with advanced supervisory, team-building, and customer service skills.. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring, and morale-building techniques to maximize employee engagement and performance.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Team Lead
Omnicom Global Solutions
02.2024 - Current
- Lead the day-to-day operations of the team, ensuring timely and high-quality delivery of all client deliverables.
- Allocate tasks based on team members' expertise, workload, and business priorities.
- Oversee campaign setup, trafficking, optimization, reporting, and QA processes across multiple digital platforms.
- Ensure adherence to Standard Operating Procedures (SOPs), campaign taxonomies, and client-specific guidelines.
- Conduct regular coaching sessions, knowledge-sharing workshops, and skill-development programs.
- Identify individual development opportunities, and create personalized growth plans.
- Serve as the primary point of contact between OGS, internal stakeholders, and global client teams.
- Build and maintain strong relationships with clients by ensuring exceptional service delivery.
- Proactively communicate project updates, risks, dependencies, and mitigation plans to stakeholders.
- Take ownership of critical operational decisions, and provide timely resolutions during escalations.
- Ensure adherence to campaign governance, taxonomy standards, and documentation processes.
- Continuously evaluate existing processes to identify opportunities for optimization and automation.
- Coordinate leave planning, shift management, and backup resources to ensure business continuity.
- Conduct daily stand-ups, weekly team meetings, and monthly performance reviews.
- Represent the team during leadership meetings, audits, and strategic planning discussions.
Paid Social Specialist
Oberon Infotech
02.2018 - 02.2024
- Managing the media portfolio of global clients related to social media.
- Handling strategies and proposals aligned with business objectives.
- Ensuring campaigns are executed as planned and properly paced.
- Identifying optimization opportunities to improve campaign efficiency.
- Conducting weekly and bi-weekly performance meetings.
- Monitoring accounts, identifying opportunities, and resolving challenges.
- Collaborating with creative, production, and analytics teams.
- Developing reports and presentations for stakeholders.
- Optimizing campaigns to reduce CPA by 30%.
- Managing campaigns across Facebook, Instagram, LinkedIn, and YouTube.
- Achieving 75% year-over-year ROI growth through paid social campaigns.
Associate Consultant
Tangoe India Softek Services
12.2015 - 12.2017
- Managed global digital campaigns for SAP.
- Executed branding campaigns on Meta, LinkedIn, and Google Ads.
- Prepared pre- and post-campaign reports with optimization insights.
- Explored new advertising opportunities and tactics.
- Tracked and optimized paid social performance across platforms.
Client Service Executive
Scope International
11.2013 - 11.2015
- Managed seasonal digital marketing campaigns.
- Created social media strategies to improve brand awareness.
- Monitored campaign performance using KPIs and dashboards.
Education
Bachelor's -
Sri Krishna Devaraya University
04.2004
Intermediate -
Sri Sai Junior College
04.2001
SSC -
Sri Balaji English Medium School
Skills
- Meta Ads (Facebook & Instagram)
- Client relationship management
- Stakeholder management
- LinkedIn Ads
- Strategic Planning
- Brand Management
- Team Management
Certification
- Meta Certified Digital Marketing Associate
- LinkedIn Advertising Fundamentals Certification
Timeline
Team Lead
Omnicom Global Solutions
02.2024 - Current
Paid Social Specialist
Oberon Infotech
02.2018 - 02.2024
Associate Consultant
Tangoe India Softek Services
12.2015 - 12.2017
Client Service Executive
Scope International
11.2013 - 11.2015
Bachelor's -
Sri Krishna Devaraya University
Intermediate -
Sri Sai Junior College
SSC -
Sri Balaji English Medium School