Kiran Kumar J Uppoor
Mumbai,Maharashtra
Summary
A Dynamic leader with 20+ years of experience building and scaling Web 2.0 brands, developing Web 3.0 ecosystems, and driving transformation across media, entertainment, gaming, and fintech. A visionary advocate for decentralized digital economies, pioneering work in tokenization, NFTs, dApps, and blockchain-based engagement. Recognized for crafting full-stack strategies that merge content, community, and commerce.
Overview
30
30
years of professional experience
Work History
Head of Marketing
Xfinite Global plc
Mumbai
07.2020 - Current
- Driving the future of blockchain media entertainment through Mzaalo, Mzaalo NFT, and the $XET token.
- Global GTM for the world’s first Play-to-Earn Web 3 media dApp (Android, iOS, Web).
- Designed marketing ecosystem connecting brands, creators, and users through NFTs and reward tokens.
- Building a Web 3.0 culture integrating AI, decentralized storage, and token utility.
- Developed and implemented comprehensive marketing strategies that elevated brand visibility and engagement across multiple channels.
- Led cross-functional teams to execute product launches, achieving significant market penetration and customer acquisition.
Founder & CEO
Digispot Solutions
Mumbai
04.2014 - Current
- Boutique digital strategy consultancy for Web 2.0 brands and apps.
- Created custom digital and mobile distribution channels delivering multi-million user growth.
- Developed platform strategies for Disney, Nazara, Shemaroo, Pyro, Ditto TV and others.
- Spearheaded innovative digital marketing initiatives that significantly increased brand visibility and market reach.
- Cultivated partnerships with key stakeholders to expand service lines and enhance client relationships, leading to sustained growth.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Founder & CEO
Numbermask Digital Pvt Ltd
Mumbai
04.2012 - 04.2025
- India’s first SaaS micropayment ecosystem integrating Web 2.0 apps with Telcos.
- Closed seed round ($0.5 M) from Kutchi Angel Network.
- Enabled subscription monetization for web and mobile publishers.
- Spearheaded innovative digital marketing initiatives that significantly increased brand visibility and market reach.
AVP – Strategy & New Media
Cellcast Interactive
Mumbai
02.2011 - 03.2025
- Introduced cross-media interactive formats linking TV, mobile, and Web 2.0.
- Partnered with SONY, ZEE, Viacom18, and Colors for interactive content integration.
- Mentored junior team members in best practices for media strategy execution, fostering a collaborative and high-performing team environment.
- Established partnerships with key media outlets, expanding outreach and enhancing brand presence in target demographics.
Director – Marketing & Sales (SaaS Products)
SocialTwist Inc
01.2009 - 01.2011
- Scaled Tell-a-Friend, the 3rd largest global social sharing tool (72K active sites).
- Built agency reseller networks and offshore sales teams for rapid SaaS growth.
Head – Marketing & Access
Zapak Digital Entertainment
01.2006 - 01.2009
- Designed and launched India’s first online gaming ecosystem (100+ Gameplex stores).
- Drove youth engagement through social media and multiplayer gaming communities.
Business Head – Online Game Publishing
Level Up Network India
01.2004 - 01.2006
- Launched India’s first MMORPG (Ragnarok Online).
- Built game communities via ISPs, Telcos, and offline events.
Marketing Manager
Amalgamated Bean Coffee Trading Ltd (Coffee Day)
Mumbai
01.2001 - 05.2025
- Re-positioned brand identity and launched multiple retail formats.
- Devised and executed the award-winning Coffee Card loyalty program.
Market Research Associate
IMRB International
Mumbai
02.1996 - 01.2000
- Core team member for the first TAM / TRP television audience panel in India.
Education
B.E. - Electronics & Communication
Bangalore University
BangaloreSkills
Leadership in NFT marketplaces, token economies, and dApp development
Web 20 Brand Launches, Web 30 Transition, and AI-Driven Growth Strategy
Product Innovation, GTM Strategy & Digital Ecosystem Creation
Experience in Setting Up Winning Teams, Agency & Vendor Relationships
User growth strategies
SaaS monetization
Cross-media integration
Market positioning
Brand development
Client communication
Mobile marketing
Social media strategy
AI integration
GTM strategy
Team leadership
Performance metrics
Partnership development
Creative direction
Product marketing
Marketing analytics
Agency management
Strategic marketing
Advertising
Product launches
Global marketing
CAREER ACHIEVEMENTS & AREAS OF IMPACT
- Web 2.0 Pioneering
- Zapak Gameplex, Coffee Day Loyalty, Disney & Nazara content partnerships
- Brand strategy and user acquisition for apps & portals
- SaaS tools & social sharing frameworks (SocialTwist)
- Web 3.0 Leadership
- Mzaalo NFT Marketplace, Play-to-Earn dApp, Token Economy ($XET)
- Tokenization of content and creator economy development
- Blockchain education and developer ecosystem building
Timeline
Head of Marketing
Xfinite Global plc
07.2020 - Current
Founder & CEO
Digispot Solutions
04.2014 - Current
Founder & CEO
Numbermask Digital Pvt Ltd
04.2012 - 04.2025
AVP – Strategy & New Media
Cellcast Interactive
02.2011 - 03.2025
Director – Marketing & Sales (SaaS Products)
SocialTwist Inc
01.2009 - 01.2011
Head – Marketing & Access
Zapak Digital Entertainment
01.2006 - 01.2009
Business Head – Online Game Publishing
Level Up Network India
01.2004 - 01.2006
Marketing Manager
Amalgamated Bean Coffee Trading Ltd (Coffee Day)
01.2001 - 05.2025
Market Research Associate
IMRB International
02.1996 - 01.2000
B.E. - Electronics & Communication
Bangalore University