Kiran Kumar J Uppoor
Mumbai,Maharashtra
Summary
A Dynamic leader with 20+ years of experience building and scaling Web 2.0 brands, developing Web 3.0 ecosystems, and driving transformation across media, entertainment, gaming, and fintech. A visionary advocate for decentralized digital economies, pioneering work in tokenization, NFTs, dApps, and blockchain-based engagement. Recognized for crafting full-stack strategies that merge content, community, and commerce.
Overview
30
30
years of professional experience
Work History
Head of Marketing
Xfinite Global plc
Mumbai
07.2020 - Current
- Driving the future of blockchain media entertainment through Mzaalo, Mzaalo NFT, and the $XET token.
- Global GTM for the world’s first Play-to-Earn Web 3 media dApp (Android, iOS, Web).
- Designed marketing ecosystem connecting brands, creators, and users through NFTs and reward tokens.
- Building a Web 3.0 culture integrating AI, decentralized storage, and token utility.
- Developed and implemented comprehensive marketing strategies that elevated brand visibility and engagement across multiple channels.
- Led cross-functional teams to execute product launches, achieving significant market penetration and customer acquisition.
Founder & CEO
Digispot Solutions
Mumbai
04.2014 - Current
- Boutique digital strategy consultancy for Web 2.0 brands and apps.
- Created custom digital and mobile distribution channels delivering multi-million user growth.
- Developed platform strategies for Disney, Nazara, Shemaroo, Pyro, Ditto TV and others.
- Spearheaded innovative digital marketing initiatives that significantly increased brand visibility and market reach.
- Cultivated partnerships with key stakeholders to expand service lines and enhance client relationships, leading to sustained growth.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Founder & CEO
Numbermask Digital Pvt Ltd
Mumbai
04.2012 - 04.2025
- India’s first SaaS micropayment ecosystem integrating Web 2.0 apps with Telcos.
- Closed seed round ($0.5 M) from Kutchi Angel Network.
- Enabled subscription monetization for web and mobile publishers.
- Spearheaded innovative digital marketing initiatives that significantly increased brand visibility and market reach.
AVP – Strategy & New Media
Cellcast Interactive
Mumbai
02.2011 - 03.2025
- Introduced cross-media interactive formats linking TV, mobile, and Web 2.0.
- Partnered with SONY, ZEE, Viacom18, and Colors for interactive content integration.
- Mentored junior team members in best practices for media strategy execution, fostering a collaborative and high-performing team environment.
- Established partnerships with key media outlets, expanding outreach and enhancing brand presence in target demographics.
Director – Marketing & Sales (SaaS Products)
SocialTwist Inc
01.2009 - 01.2011
- Scaled Tell-a-Friend, the 3rd largest global social sharing tool (72K active sites).
- Built agency reseller networks and offshore sales teams for rapid SaaS growth.
Head – Marketing & Access
Zapak Digital Entertainment
01.2006 - 01.2009
- Designed and launched India’s first online gaming ecosystem (100+ Gameplex stores).
- Drove youth engagement through social media and multiplayer gaming communities.
Business Head – Online Game Publishing
Level Up Network India
01.2004 - 01.2006
- Launched India’s first MMORPG (Ragnarok Online).
- Built game communities via ISPs, Telcos, and offline events.
Marketing Manager
Amalgamated Bean Coffee Trading Ltd (Coffee Day)
Mumbai
01.2001 - 05.2025
- Re-positioned brand identity and launched multiple retail formats.
- Devised and executed the award-winning Coffee Card loyalty program.
Market Research Associate
IMRB International
Mumbai
02.1996 - 01.2000
- Core team member for the first TAM / TRP television audience panel in India.
Education
B.E. - Electronics & Communication
Bangalore University
BangaloreSkills
CAREER ACHIEVEMENTS & AREAS OF IMPACT
- Web 2.0 Pioneering
- Zapak Gameplex, Coffee Day Loyalty, Disney & Nazara content partnerships
- Brand strategy and user acquisition for apps & portals
- SaaS tools & social sharing frameworks (SocialTwist)
- Web 3.0 Leadership
- Mzaalo NFT Marketplace, Play-to-Earn dApp, Token Economy ($XET)
- Tokenization of content and creator economy development
- Blockchain education and developer ecosystem building
Timeline
Head of Marketing
Xfinite Global plc
07.2020 - Current
Founder & CEO
Digispot Solutions
04.2014 - Current
Founder & CEO
Numbermask Digital Pvt Ltd
04.2012 - 04.2025
AVP – Strategy & New Media
Cellcast Interactive
02.2011 - 03.2025
Director – Marketing & Sales (SaaS Products)
SocialTwist Inc
01.2009 - 01.2011
Head – Marketing & Access
Zapak Digital Entertainment
01.2006 - 01.2009
Business Head – Online Game Publishing
Level Up Network India
01.2004 - 01.2006
Marketing Manager
Amalgamated Bean Coffee Trading Ltd (Coffee Day)
01.2001 - 05.2025
Market Research Associate
IMRB International
02.1996 - 01.2000
B.E. - Electronics & Communication
Bangalore University