Kiran Raddi
Bengaluru
Summary
Enthusiast with 12+ years of experience driving growth through Private Label, New Product Developments, Category Management, and Operational Excellence. Experienced in aligning business strategy with market needs, leading high-performing teams, and delivering sustainable revenue and margin improvements. Skilled in stakeholder engagement, consumer insights, and end-to-end product and market strategy.
Overview
15
15
years of professional experience
Work History
Sr Category Manager, Private Label
Scootsy Logistics Private Limited (Instamart)
10.2024 - Current
- Developed Products inline with the Brand Story of the PL brand being launched by Swiggy Instamart.
- Categories included Bakery Snacks, Chocolates and Ice Creams.
- Other Categories handled include Healthy Snacking, Frozen Food, Breakfast Cereals, Canned Foods, Sauces, Dips and Spreads.
- All the products had a value proposition which made them stand out in the market.
- Identified Category and assortment gap in the platform and introduced them.
- Worked on competent pricing and by giving the great experience through packaging development.
- Visited supplier offices and plants to investigate facilities and capacity to meet quality requirements, specifications and delivery dates.
Senior Category Manager - Private Label, FMCG
Suite42
10.2022 - Current
- Launch of FMCG products across multiple categories in both Food and Non-Food.
- Working on product launches for Indian, UAE and Indonesian Market.
- Categories include Snacks, Beverages, RTC/RTE and getting hands on experience in Nutraceuticals.
- Handling client requirements and working closely with the manufacturers in developing the formulations and product including design, packaging, costings etc.
- Doing market analysis about the product launch and recommend changes in the client requirements to ensure the acceptability of the product and repeat orders.
- Participated in Gulf Food Expo (Dubai) to understand the Dubai market, range and quality of the products manufactured from multiple countries.
- Increase the companies Margins on the products developed and supplied by ensuring the RM supplies done from our end so that margins at every level is made.
- Currently working on more than 15 projects in FMCG food.
- Uplift the small to medium scale manufacturers to ensure their quality standards are met to the same as an ISO certified facility.
Manager (B&M) - Bakery (Private Label & Branded) & Fresh Food
Big Basket
07.2016 - 09.2022
- Managed 5+ categories and 350+ SKUs, driving over 50% of category sales.
- Led product development, vendor management, and cost optimization across 20+ manufacturers.
- Ensured 95% + availability across categories.
- Launched 100+ new products through data-driven market research and consumer insights.
- Executed joint business plans and marketing campaigns to boost brand visibility and penetration.
- Ensured supplier compliance with quality standards and operational practices.
- Analyzed customer feedback to improve products and enhance satisfaction.
- Oversaw performance metrics, implemented corrective actions, and minimized write-offs from 12% to 5% in Bakery.
- Built and led high-performing teams, driving accountability and growth.
Area Sales Manager
DELYVER Retail Pvt. Ltd.
08.2014 - 07.2016
Business Developer
Jain International School
09.2012 - 07.2014
Merchandiser
Shahi Exports
01.2010 - 06.2010
Education
PGDM - Marketing & HR specialization
Jain Group of Institutions
BSc. - Fashion & Apparel Design
Bangalore University
Skills
- Private Label Product Development
- Category Management and Operations
- Business Development & Management
- Supplier Management
- Budgeting & Cost Control
- Strategic Alliances & Partnerships
- Marketing
Timeline
Sr Category Manager, Private Label
Scootsy Logistics Private Limited (Instamart)
10.2024 - Current
Senior Category Manager - Private Label, FMCG
Suite42
10.2022 - Current
Manager (B&M) - Bakery (Private Label & Branded) & Fresh Food
Big Basket
07.2016 - 09.2022
Area Sales Manager
DELYVER Retail Pvt. Ltd.
08.2014 - 07.2016
Business Developer
Jain International School
09.2012 - 07.2014
Merchandiser
Shahi Exports
01.2010 - 06.2010
BSc. - Fashion & Apparel Design
Bangalore University
PGDM - Marketing & HR specialization
Jain Group of Institutions
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