Kiranjit Kaur

• Led the entire marketplaces business from inception to full-scale operations, managing a portfolio worth ₹50 Crore.
• Strategized and executed comprehensive business plans, ensuring alignment with company goals and market opportunities.
• Oversaw end-to-end operations, including procurement, logistics, and customer service, to ensure seamless marketplace functionality.
• Directed a high-performing team of 14 professionals, fostering a collaborative and results-driven work environment.
• Managed P&L and EBITDA, consistently achieving financial targets and ensuring the financial health of the marketplace division.
• Implemented robust financial strategies, optimizing costs and driving profitability through efficient resource allocation and cost control measures.
• Developed and maintained strategic partnerships with key vendors and stakeholders to enhance marketplace offerings and customer satisfaction.
• Utilized data-driven insights to inform strategic decisions, enhance operational efficiency, and identify growth opportunities.
• Successfully launched and expanded new business verticals on third-party aggregator (3PA) marketplaces, contributing to overall business growth.
• Received recognition for outstanding performance, including "Best Performer of the Quarter" in the first quarter of operations.

• Successfully launched GuiltFree (GF), a health-curation initiative, across Bangalore, Hyderabad, and Chennai markets.
• Managed 57% of GF's business operations, including remote oversight of sales teams in three cities.
• Achieved a 56% increase in GF daily orders and added 13% to Swiggy's overall business through strategic sales initiatives.
• Expanded GF's supply chain by onboarding 800+ new partners, enhancing product availability and market reach.
• Led CX improvement efforts that boosted GF's customer satisfaction by 37%, establishing it as a key category in Swiggy's portfolio.

• Managed 15% of city GMV, focusing on CX management, ad-sales, and developing growth and marketing strategies for the portfolio.
• Successfully launched operations in Chandigarh, Ludhiana, Amritsar, and Jalandhar, onboarding over 270 key brands.
• Led a pilot project in a de-growing market zone, increasing supply and business by 50% within 2 months.

• Managed a team of 10 National Vendor Managers across India, overseeing operations and ensuring optimal performance for nationally chained brands.
• Led the National Accounts Team (NAT) in handling operations for national brands, focusing on cost optimization and product improvement.
• Identified and mitigated fraud through comprehensive data analysis and targeted product interventions.
• Implemented a new restaurant refund policy, effectively reducing fake cancellations and improving overall operational integrity.
• Successfully reduced NAT cancellation costs by 15%, significantly enhancing overall EBITDA.

BrandWorks is a consultancy initiative of Swiggy

• Managed a monthly portfolio of ₹1.2 Crore across South India, overseeing P&L and developing effective business strategies.
• Created new revenue generation streams and drove traffic through comprehensive market research, precise brand positioning, and competitive analysis.
• Developed and launched successful brands with a unit economics of ₹30+, maintaining high standards with ratings of 4.5+, repeat rate of 2, retention rate of 30%, and conversion rate of 22% with zero discounts.

• Managed a cloud kitchen business at Swiggy across Chandigarh, Punjab, and Jaipur regions, overseeing operations for 12 pods (48 kitchens).
• Identified and addressed demand-supply gaps, converting brands to meet market needs and optimize operational efficiency.
• Developed and executed robust Joint Business Plans (JBPs) to foster strategic partnerships and drive business growth.
• Launched successful brands that contributed to a 2% increase in city-wide business.
• Achieved a 66% higher conversion rate for Access brands compared to the city average, demonstrating strong market performance and penetration.

• Drove sales for SAAS-based software targeting international clients.
• Specialized in understanding business requirements and designing custom applications.
• Responsibilities included lead generation, cold calling, business development, account management, upselling, and business growth analysis.

• Developed and managed web, mobile, and hybrid applications as a Microsoft ASP.NET developer.
• Designed SQL databases tailored to custom project requirements.
• Proficient in wire-framing for both mobile and desktop applications.