Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic

KUNWAR KARTIKAY SHASHI

Specialist Marketing Automation and DAP
Gurgaon

Summary

Results-driven Marketing Automation & Digital Adoption Specialist with expertise in Braze, WalkMe and SFMC. Skilled in campaign automation, in-app guidance, and user engagement strategies to optimize experiences and improve adoption. Adept at developing WalkMe flows, interactive walk-thru, and smarttips, reducing support dependency and enhancing retention. Strong experience in Braze campaign management, omnichannel messaging, and segmentation to drive engagement.

Overview

7
7
years of professional experience
2019
2019
years of post-secondary education
4
4
Certifications

Work History

Specialist Marketing Automation & Digital Adoption

Chegg
01.2025 - Current
  • Leading the Marketing Automation & Digital Adoption (DAP) vertical, overseeing Braze and WalkMe implementations across multiple platforms.
  • Collaborated with business stakeholders, UI/UX, and technical teams to enhance user experience, leading to a 20% YoY improvement in quality KPIs by streamlining workflows and optimizing engagement strategies.
  • Managed and monitored sprint planning, bi-weekly standups, sprint reviews, and retrospectives.
  • Spearheaded WalkMe expansion, leading to 320% growth in unique active users through in-app guidance and automation.
  • Designed and deployed 100+ WalkMe interactive guides, improving daily engagement by 40% (~5k users per day).
  • Identified and strategized digital learning tools- achieved a 40% rise in digital adoption via WalkMe.
  • Proactively identified critical information gaps and developed intuitive WalkMe elements, including smart tips and pop-ups, enhancing user experience and reducing support tickets by 8%.
  • Injested 50+ user metrics into WalkMe for segmentations using cross-platform integration like Braze.
  • Managed full-funnel Braze campaigns, including push notifications, in-app messages, whatsapp, emails, and SMS, leading to a 30% increase in engagement.
  • Developed dynamic user segmentation strategies in Braze, improving conversion rates by 25% through hyper-personalized messaging.

Sr. Associate Marketing Automation & DAP

Chegg
10.2022 - 12.2024
  • Led the Marketing Automation team, overseeing Braze campaign execution, segmentation, and personalization strategies.
  • Built, tested, and executed promotional, transactional, and trigger-based push notifications with optimized segmentation and personalized messaging, resulting in a 30% increase in campaign open rates and improved user engagement.
  • Designed and optimized multi-channel marketing journeys (Email, Push, SMS, WhatsApp), boosting customer retention by 20%
  • Led the entire lifecycle of marketing campaigns from inception to launch, prioritizing customer-centric strategies.
  • Executed targeted Braze re-engagement campaigns, reducing churn by 40% and optimizing lifecycle marketing.
  • Optimized user segmentation and real-time Braze personalization, improving conversion rates by 25%..
  • Developed automated workflows that improved onboarding completion rates by 30% through personalized messaging.
  • Designed WalkMe onboarding journeys across six platforms, ensuring 100% user base coverage.
  • Created custom WalkMe solutions (tooltips, pop-ups, walkthru) to enhance onboarding experiences and drive user engagement

Associate Engagement and Retention

Chegg India
08.2019 - 10.2022
  • Led the transition from SFMC to Braze, identifying business requirements and ensuring a seamless migration.
  • Managed SFMC campaigns for the first year, executing automated email and push notification workflows to engage users effectively.
  • Utilized data-driven insights to onboard, engage, and retain, and engaging Experts, contributing to improved customer relationship management (CRM) and long-term relationships
  • Conducted cohort analysis, leading to a 15% reduction in expert payment budget for a specific segment of experts
  • Successfully achieved a 150% rise in the reinstatement process and implemented GTM Automation, significantly enhancing efficiency
  • Streamlined daily tasks by implementing Macros and VBA automation, resulting in an impressive ~83% increase in process productivity

Associate Corporate Alliances & Strategy

Paytm
05.2018 - 06.2019
  • Successfully marketed and sold Paytm products, including the Paytm Food wallet, corporate gratification programs, and DingTalk, to prospective corporate clients
  • Achieved sales growth and profitability by identifying and capitalizing on opportunities with new and existing accounts
  • Established and maintained strong partnerships with corporate clients, understanding their business needs to tailor Paytm solutions accordingly
  • Collaborated cross-functionally with the Marketing, and Product teams to develop effective strategies for promoting Paytm's offerings within the corporate sector

Education

PGDM - MARKETING AND IT & OPERATIONS

Jaipuria Institute of Management

BACHELOR OF TECHNOLOGY - ELECTRONICS & COMMUNICATION ENGINEERING

Graphic Era University

Skills

Braze

Certification

Braze Certified Practitioner

Awards

  • Best Performer Award, 2023-24
  • Spot Award, 2021-2022
  • Research Paper Presented at 4G International Conference, 02/01/17
  • Governor Award in Scouts and Guides, 2008

Timeline

Specialist Marketing Automation & Digital Adoption

Chegg
01.2025 - Current

Sr. Associate Marketing Automation & DAP

Chegg
10.2022 - 12.2024

Associate Engagement and Retention

Chegg India
08.2019 - 10.2022

Associate Corporate Alliances & Strategy

Paytm
05.2018 - 06.2019

BACHELOR OF TECHNOLOGY - ELECTRONICS & COMMUNICATION ENGINEERING

Graphic Era University

PGDM - MARKETING AND IT & OPERATIONS

Jaipuria Institute of Management

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KUNWAR KARTIKAY SHASHISpecialist Marketing Automation and DAP