KOKAB NAQVI

CORE COMPETENCIES

• Media Strategy: Full-Funnel Planning, Audience Segmentation, Channel Mix Optimization, Budget Allocation.
• Digital Platforms: Google Ads (Search/Video), Meta Ads, LinkedIn, DV360 (Programmatic).
• Analytics & Tools: Google Analytics, Search Ads 360, Auction Insights, GWI, ComScore, Attribution Modeling.
• Stakeholder Management: Quarterly Business Reviews (QBRs), C-suite Presentation, Strategic Road-mapping.

Media Planning & Strategy Execution

• Develop end-to-end digital media strategies for "Big 6" global agencies (WPP, Publicis, GroupM, etc.), aligning multi-channel efforts with client KPIs.
• Engineer full-funnel media plans focusing on audience targeting and remarketing strategies that facilitated a 20% average increase in quarterly budget allocations.
• Manage individual client portfolios ranging from $30,000 to $10M/year, ensuring optimal budget pacing and strategic investment.

Campaign Execution & ROI Optimization

• Lead the execution of integrated campaigns, achieving a 22% ROI increase and 20% CPC reduction through advanced bidding (tCPA/tROAS) and Quality Score engineering.
• Navigate real-time auction environments to maintain competitive Share of Voice (SOV) for high-revenue retail and travel brands (Amazon, Walmart, Expedia).
• Scale search-driven traffic by 25% through rigorous keyword strategy and ad relevance optimization.

Data Analytics & Client Management

• Present quarterly strategic roadmaps and Post-Campaign Analyses (PCAs) to C-suite stakeholders, identifying untapped market opportunities.
• Utilize Google Analytics and internal dashboards to generate actionable insights, improving ad positions by 21%.
• Collaborate with cross-functional teams (Creative, Analytics, Ad Ops) to ensure seamless campaign delivery and creative synergy.

• Managed end-to-end paid media campaigns across Google Ads and Meta for E-commerce and Lead Gen businesses in the US, Australia, and South Africa.
• Owned the media planning lifecycle for diverse client tiers (LCS, GCS, SMB), focusing on YoY growth and budget expansion.
• Executed structural account audits and "Golden Triangle" Quality Score optimizations, resulting in a 15% reduction in CPA without loss of volume.
• Handled complex financial operations including MCC-level billing, credit line generation, and budget allocation for high-spend accounts.
• Mentored a team of ad operations specialists to improve technical delivery and campaign performance.

• Trained and guided team members to maintain high productivity and performance metrics.
• Identified trends and assessed opportunities to improve processes and execution.
• Handled Google client's business and manged their privacy and security of the accounts.
• Handled top notch client's and their investments.
• Managed Google based account i.e, Google Ads, Google Analytics, Google Search, Display, PMAX, Campaigns.
• Handled and dealt with Google LCS (Large Customer Sales, Google Customer Solutions (GCS) for small-to-medium businesses (SMBs).
• Worked on Media Planing, budget investments.
• Worked with Google advertisements.

• Maintained database systems to track and analyze operational data.
• Analyzed customer data to identify trends and anticipate customer needs.
• Trained and supported new team members, maintaining culture of collaboration.
• Provided HRFS services to Cigna Employees.
• Handled Cigna US health Insurance Policy
• Handled Cigna (Payroll, HCM, H&I)

• Managed Global based client's
• Manged Flight scheduled, departure, Arrival, Timezones.
• Managed Team staffing and support.
• Handled top client's revenues, relationships, partnerships stake.
• Managed Client monetary based Claims.
• Managed Operations, ground staff support and managed compliance and work ethics.
• Developed and maintained courteous and effective working relationships.
• Participated in team projects, demonstrating an ability to work collaboratively and effectively.
• Gained strong leadership skills by managing projects from start to finish.
• Proved successful working within tight deadlines and a fast-paced environment.