Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
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Shagufta Fatmi

Bengaluru,KA

Summary

Inventive & Collaborative Media Planner with 3+ years of experience. Creative and innovative team player with strong interpersonal skills. Skilled at purchasing and placing ads for maximum exposure and ROI on platforms like Disney, Hulu for Political Campaigns, Automobile &FMCG

Overview

3
3
years of professional experience

Work History

Senior Digital Media Planner

MediaMint
10.2021 - Current
  • Chief resource for US Political Ad Campaigns on Disney & HULU.
  • Managed Multi Million dollar budget, ensuring timely allocation across various digital channels.
  • Optimized campaign performance for higher ROI through continuous monitoring and adjustments.
  • Increased client satisfaction by developing and implementing targeted digital media strategies.
  • Handled client-facing business opportunities, developing media content plans for third parties.
  • Implemented A/B testing for ad creatives to maximize click-through rates and conversions.
  • Coordinated cross-functional teams to ensure seamless execution of integrated marketing campaigns.
  • Mentored junior staff members, providing guidance on best practices in digital media planning.
  • Developed effective presentations summarizing key insights from market research efforts, aiding in decision-making processes during planning stages.
  • Supported development of training materials for new interns, contributing to cohesive team environment.
  • Contributed to improving internal processes by providing feedback and suggesting new tools or resources for consideration.

Media Planning Intern

MediaMint
08.2021 - 09.2021
  • Monitored and evaluated campaign performance, making necessary adjustments to optimize results.
  • Enhanced advertising campaigns by analyzing target audience data and creating tailored media plans.
  • Coordinated cross-functional teams to ensure timely execution of client deliverables throughout campaign lifecycle.
  • Demonstrated flexibility by adapting quickly to changing priorities or last-minute requests from clients or management without sacrificing quality of work delivered.

Education

Bachelor of Science - Zoology

Ranchi University
Ranchi
05.2020

Skills

  • Media Planning
  • Media buy Management
  • Ad Placement
  • Campaign Data Analysis & Interpretation
  • Media Strategy
  • Business Needs Assessments
  • Stakeholder Management
  • Cross Functional Collaboration
  • Digital & Social Media Marketing
  • Marketing Collateral Development
  • Campaign Management
  • Video Advertising
  • Media Plans
  • Budget Management
  • Project Management
  • Competitive Analysis
  • Advertising & Promotions
  • Client Service Relations
  • Problem Solving
  • Operative
  • Sales Hub
  • JIRA

Accomplishments


  • Employee of the Quarter for 3 consecutive quarters.
  • Trained, onboarded & managed team of 6 interns.

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Advanced (C1)
Urdu
Advanced (C1)

Timeline

Senior Digital Media Planner

MediaMint
10.2021 - Current

Media Planning Intern

MediaMint
08.2021 - 09.2021

Bachelor of Science - Zoology

Ranchi University

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Shagufta Fatmi