KOMAL KESARWANI
Brand Manager
New Delhi
Summary
Experienced brand management expert with a proven track record in developing and executing strategic marketing initiatives. Skilled at driving brand growth and enhancing market presence through innovative campaigns and data-driven decisions. Collaborative team player dedicated to achieving results and adapting to changing market needs. Proficient in market analysis, consumer insights, and cross-functional team leadership.
Overview
15
15
years of professional experience
9
9
years of post-secondary education
1
1
Language
Work History
Brand Manager – Hulk’s Burger
Bikkgane Biryani LLP
11.2023 - Current
- Spearheaded the launch and expansion of Hulk’s Burger, a gourmet burger brand; opened first store in Dec 2022 and scaled to 28 cloud kitchens across Delhi NCR.
- Streamlined procurement and vendor coordination for timely deliveries and quality control.
- Developed SOPs covering food preparation, hygiene, storage, and daily operations across all locations.
- Designed and executed packaging, inventory, and waste-reduction strategies.
- Recruited and trained chefs, area managers, and frontline staff; implemented operational training and hired supervisors to ensure consistency.
- Monitored stock using FIFO methodology, maintaining freshness and minimizing wastage.
- Planned digital and offline branding campaigns; collaborated with Swiggy and Zomato for promotional tie-ups and offers.
- Executed weekly offers and monitored performance metrics for campaign optimization.
- Managed influencer marketing and digital engagement through agencies; handled offline media (hoardings, events).
- Maintained customer satisfaction with feedback mechanisms, keeping quality issue rates under 2%.
Research Fellow – Centre for Cooperatives and Livelihoods (CCL)
Lal Bahadur Shastri National Academy of Administration (LBSNAA)
04.2021 - 09.2021
- Supported registration of the centre as a Self-Reliant Cooperative Society with Govt. of Uttarakhand.
- Organized a national workshop: India @75 - Conversations on Cooperatives & Livelihoods.
- Assisted training program for senior NAFED officials; facilitated ICA-AP membership for the Centre.
- Contributed to the research study on “Transparency in Primary Commodity Procurement” with NDDB and IRMA.
- Coordinated a webinar for IAS Officer Trainees (Batch 2018) on livelihood potential in cooperatives.
- Designed content for the CCL webpage on the LBSNAA website.
Project Manager – Centre for Public Systems Management (CPSM)
Lal Bahadur Shastri National Academy of Administration (LBSNAA)
03.2020 - 03.2021
- Coordinated a 3-day workshop with CII–Young Indians.
- Assisted in obtaining license for hosting TED Talk at LBSNAA.
- Managed end-to-end coordination for conferences, workshops, and publications.
- Contributed to Academy’s book project (published by HarperCollins); managed tenders and author communications.
- Compiled and designed the Academy’s art book “Art at Charleville” and created its logo.
- Designed cover page of “Administrator” – LBSNAA’s periodic publication, Silver Jubilee Issue.
Primary Teacher (Contractual)
Kendriya Vidyalaya
01.2018 - 01.2020
- Delivered lessons in Language, Mathematics, Arts, and Environmental Studies.
- Applied innovative techniques for integrating technology in education.
- Taught inclusive classrooms with general and special needs students.
Associate
PwC SDC
12.2013 - 06.2015
- Conducted research using financial databases (Capital IQ, ThomsonOne).
- Prepared US Federal tax returns (Forms 1040, 1065, K1s); created IRS-compliant financials.
- Filed e-letters, FATCA compliance forms, and digital client reports.
- Analyzed financial data and proposed tax-saving strategies.
Associate
Ameriprise Financial Services
07.2011 - 10.2012
- Analyzed and designed personalized financial plans for clients.
- Evaluated indirect taxes (Sales & Use Tax) to ensure state compliance.
- Advised on financial products for enhanced returns.
Tax Consultant
Deloitte Tax Services
06.2010 - 03.2011
- Prepared US Federal Tax returns (Forms 1065, 1120, 1120S).
- Managed Personal Property Tax filings for various jurisdictions.
- Analyzed client work papers and ensured compliance with IRS regulations.
Education
M.Com - Commerce
IGNOU
01.2019 - 01.2021
B.Ed - Commerce
Kurukshetra University
01.2015 - 01.2017
MBA - Finance & International Business
Amity Business School
01.2008 - 01.2010
B.Com - Commerce
Allahabad University
01.2005 - 01.2008
Class XII (ISC) - Commerce with Mathematics
Girls’ High School & College, Allahabad
01.2005 - undefined
Class X (ICSE) - Commerce
Girls’ High School & College, Allahabad
01.2003 - undefined
Skills
Brand strategy
Brand positioning
Internal communications
Brand-building strategies
Sales strategy
Product positioning
Supply chain management
Product management
Brand development
Social media marketing
Diploma in Software Engineering (2 years) – NIIT
Advanced level – TOEIC Test
References
References: Available on Request
Awards
Star of the Month Award – for leading a new project rollout in India., North Central Precious Gem Award – Deloitte, for outstanding performance., Led major events at Amity Business School: Renvoi, Endeavour, Global Leadership Summit., Prefect and team captain in school for 7 consecutive years (1999–2005).
Timeline
Brand Manager – Hulk’s Burger
Bikkgane Biryani LLP
11.2023 - Current
Research Fellow – Centre for Cooperatives and Livelihoods (CCL)
Lal Bahadur Shastri National Academy of Administration (LBSNAA)
04.2021 - 09.2021
Project Manager – Centre for Public Systems Management (CPSM)
Lal Bahadur Shastri National Academy of Administration (LBSNAA)
03.2020 - 03.2021
M.Com - Commerce
IGNOU
01.2019 - 01.2021
Primary Teacher (Contractual)
Kendriya Vidyalaya
01.2018 - 01.2020
B.Ed - Commerce
Kurukshetra University
01.2015 - 01.2017
Associate
PwC SDC
12.2013 - 06.2015
Associate
Ameriprise Financial Services
07.2011 - 10.2012
Tax Consultant
Deloitte Tax Services
06.2010 - 03.2011
MBA - Finance & International Business
Amity Business School
01.2008 - 01.2010
B.Com - Commerce
Allahabad University
01.2005 - 01.2008
Class XII (ISC) - Commerce with Mathematics
Girls’ High School & College, Allahabad
01.2005 - undefined
Class X (ICSE) - Commerce
Girls’ High School & College, Allahabad
01.2003 - undefined
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