Koushik Avula

ACHIEVEMENTS

• Developed and executed high-ROI growth strategies that improved customer retention and LTV, increasing overall revenue.
• Optimized supply chain processes, reducing delivery inefficiencies, and improving logistics to ensure a seamless customer experience.
• Drove a 3.6x growth in processed food category orders within the quick delivery segment over six months.
• Enhanced conversion rates by improving UI/UX, and implementing strategic A/B testing.
• Ran cohort-based and cross-sell campaigns, increasing awareness and acquisition while reducing CAC.
• Managed P&L at the category level, ensuring profitable growth, and SKU-level margin optimization.
• Implemented discounting strategies to boost revenue while maintaining healthy profit margins.
• Leveraged MarTech and Analytics:
• MoEngage, to track and enhance engagement, leading to churn reduction.