KOUSHIK SARKAR
KOLKATA
Summary
With 19 years of experience in Sales & Marketing, I have progressed from an individual contributor to a team leader. My expertise lies in the Pharmaceutical and Hospital industry, with in-depth knowledge of diverse geographies including West Bengal, North East, Jharkhand, Odisha, Bihar, Rajasthan, and Upper Uttar Pradesh. My professional journey began right after completing B.Sc from Culcutta University in 2004, then I have contributed to renowned organizations such as Ranbaxy (now Sun Pharma), Sanofi-Aventis, Novartis, Roche, Wockhardt, C.K. Birla Hospitals, and Narayana Health & Health Care Global & Apollo Hospitals(current organization). Throughout my career, I have consistently demonstrated a strong track record of driving sales growth, building high-performing teams, and establishing strategic partnerships.
Overview
20
20
years of professional experience
Work History
Head- Business Development
Apollo Hospitals
08.2024 - Current
- Influenced key stakeholders both internally and externally, securing support for vital project initiatives & chalking out marketing plans for next six months.
- Developed comprehensive marketing plans that increased brand awareness. Driving corporate & TPA empalemnets to achieve AOP objectives.
- Shaped up entire marketing team from recruitments to job descriptions and on-boarding agencies & vendors to budget utilization & execution excellence.
- Aligned departmental objectives and focusing on unique propositions to create impctful visibility.
- Reached out & on-boarded potential trade doctors. Started outreach clinics in important markets & corporates.
Head Sales and Marketing
Health Care Global Enterprises
11.2022 - 07.2024
- 101% Growth in top-line in my present tenure in HCG from 3.23Cr to 6.5Cr+
- Current team strength is 12. Retail-8, Corporate-3 & Branding-1
- 100% growth in customer engagement activities throughout all channels(ATL/BTL)
- Maintaining a healthy payor mix of 45% Cash, 18% PSU, 12% TPA & 25% Govt business
- Driving 50% of overall revenue from core catchment & developed outside sates like North-East & Bihar-Jharkhand to contribute 20% & growing
- New Patient's Registration(NPR) 60% up, Admissions 30% up, ARPOB 26% up & ALOS 31%down
- Able to established HCG as a Centre of Excellence in Cancer Care with our TG
Assistant General Manager
Narayana Health (NH)
06.2018 - 11.2022
- Joined as a Senior-Manager in 2018 in R.N.Tagore as a Geography Head, looking after Bihar, Jharkhand & North-Eastern states, with a team of 5 people.
- Given the charge of Guwahati NH hospital & helped grow the unit by 40% YoY
- Got promoted as Assistant General Manager(AGM) in marketing in 2022
- Paradigm shift in payor class during my tenure, 75% growth Cash business, which is 50% of the top-line
- With strong coverage in potential markets & addition of new corporate accounts backed up by a wholesome Digital marketing we were able to take the unit from 5.5Cr to 7.7Cr by Oct'22
Senior Manager
C K Birla Hospitals
05.2016 - 06.2018
- Joined as Manager in Retail market in CMRI hospital in 2016, covering North-Bengal, Hooghly & Jharkhand
- Got higher responsibility as Trade-Head in B.M.Birla, with a team of 5. Kolkata catchment's business development was the major achievement.
- Consistently achieved 100% of revenue & volume targets in both the hospitals.
Business Manager
Wockhardt Ltd
02.2014 - 05.2016
- Worked in the Diabetes Task Force as a Business manager
- Covering Kolkata, Hooghly, Durgapur & Guwahati
- Managed a team of 8 executives
- Successfully lunched & established a new product in competitive market and earned incentives
- Helped team member to get promotion with proper coaching & development.
Area Sales Manager
Roche Diagnostics
10.2012 - 11.2013
- Joined a Area Sales Manager in Kolkata
- Leading a team of 11 executives. Medical Sales Exe-5, Retail Sales Exe-2, Customer Sales Representative-4
- Geography coverage- West Bengal & Orisha
- Accounts handled- Institutions(Pvt.), Retailers & Medical Practitioners
Area Business Manager
Novartis Healthcare Pvt Ltd
01.2009 - 10.2012
- Joined NOVARTIS as Product Advisor in 2009 in Siliguri HQ
- Promoted a Product Specialist
- Transferred to Kolkata & promoted a First Line Manager(FLM) through internal assessment process in 2011
- Worked in Rajasthan, UP & North-East as a FLM with a team size 8 PAs covering 6 different HQs
Institutional Business Manager
Sanofi-Pasteur
05.2008 - 01.2009
- Promoted vacancies to non-pediatricians as a member of Institutional Business Team in Kolkata
- Organized corporate get-together to develop awareness on Adult-Vaccination
- Set up distribution points & achieved assigned revenue targets consistently
Scientific Sales Executive
Sanofi Aventis
04.2007 - 05.2008
- Joined Sanofi Aventis as Scientific Sales Executive in 2007
- Recognized for excellent product knowledge, which helped me in promoting basal-insulin concept as the pioneer company.
- Become highest seller in my zone within a year
- Taking 150 customers higher up the adoption ladder by conducting various engagement activities like CMEs & One to One meets periodically
Medical Sales Representative
RANBAXY LABS LTD
06.2004 - 04.2007
- Started career in pharmaceutical sales right after graduation
- Based at Silchar(Assam) HQ, covering Imphal(Manipur) & Agartala(Tripura).
- Covered a list 200 Doctors, 400 Chemists & 10 distributors to meet monthly targets
- Received numerous recognitions internally for being the best sales-person based on quarterly performance.
Education
Hospital Management
Post Graduation
2023
Bachelor of Science - Graduation
Calcutta University
2004
10+2 Board Exam - Science streem
AHIRITOLA VIDYAMANDIR
2001
10th Board Exam - General
LABAN HRAD VIDYAPITH
1999
Skills
- Advertising Management
- Brand Marketing
- Product Promotion
- Branding
- Promotions
- Sales Management
- Marketing Strategy
- Product Marketing
- Marketing Communication
- Marketing Management
- Brand Management
- Marketing Manager
- Sales And Marketing
- CRM Management
- Relationship Management
- Social Media Marketing
Languages
English
Advanced (C1)
Hindi
Intermediate (B1)
Assamese
Beginner (A1)
Bengali
Bilingual or Proficient (C2)
Odiya
Beginner (A1)
Cycling, Travelling, Reading & Watching(internet contents)
* Completed Tour of the Golden Tri-Angle 900+km cycling expedition
* Ventures out to off-beat locations with friends & families
* Book & Movie preferred genre are geopolitical, biographical, action-adventure
Timeline
Head- Business Development
Apollo Hospitals
08.2024 - Current
Head Sales and Marketing
Health Care Global Enterprises
11.2022 - 07.2024
Assistant General Manager
Narayana Health (NH)
06.2018 - 11.2022
Senior Manager
C K Birla Hospitals
05.2016 - 06.2018
Business Manager
Wockhardt Ltd
02.2014 - 05.2016
Area Sales Manager
Roche Diagnostics
10.2012 - 11.2013
Area Business Manager
Novartis Healthcare Pvt Ltd
01.2009 - 10.2012
Institutional Business Manager
Sanofi-Pasteur
05.2008 - 01.2009
Scientific Sales Executive
Sanofi Aventis
04.2007 - 05.2008
Medical Sales Representative
RANBAXY LABS LTD
06.2004 - 04.2007
Bachelor of Science - Graduation
Calcutta University
10+2 Board Exam - Science streem
AHIRITOLA VIDYAMANDIR
10th Board Exam - General
LABAN HRAD VIDYAPITH
Hospital Management
Post Graduation
Similar Profiles
Abeny Kumar KPAbeny Kumar KP
Deputy General Manager at INDRAPRASTHA APOLLO HOSPITALS, Apollo Hospitals Enterprise LimitedDeputy General Manager at INDRAPRASTHA APOLLO HOSPITALS, Apollo Hospitals Enterprise Limited
Dr.Brajesh TDr.Brajesh T
Clinical Pharmacologist & Consultant & Head at Madurai Apollo, Trichy Apollo, Karur Apollo & Karaikudi Apollo HospitalsClinical Pharmacologist & Consultant & Head at Madurai Apollo, Trichy Apollo, Karur Apollo & Karaikudi Apollo Hospitals
Vamshi Priya PuchalapalliVamshi Priya Puchalapalli
Jr. Clinical Trial Administrator at Apollo Research And Innovations, Apollo HospitalsJr. Clinical Trial Administrator at Apollo Research And Innovations, Apollo Hospitals
PADMINI DEVI SUNDARAJANPADMINI DEVI SUNDARAJAN
Senior Executive Officer at Apollo College Of Nursing Unit Of Apollo HospitalsSenior Executive Officer at Apollo College Of Nursing Unit Of Apollo Hospitals
Ankan BeraAnkan Bera
Application Architect at WiproApplication Architect at Wipro