Book Distribution
Digital Marketing Executive
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Implemented weekly promotional and editorial strategies to improve customer engagement across channels.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.