KRATI JHINGRAN
Growth & Performance Marketing Specialist
Mumbai
Summary
Growth & Performance Marketer with 5+ years of experience across D2C and Real Estate brands, specialising in Meta Ads and Google Ads, with exposure to marketplaces and quick commerce platforms. Skilled in full-funnel optimisation and Shopify website management to drive scalable growth.
Overview
9
9
years of professional experience
3
3
Certifications
Work History
Growth & Performance Marketing Specialist
GainScale
05.2025 - Current
- Managing end-to-end growth for multiple brands, working across D2C and real estate clients, with a strong focus on performance-driven revenue and lead generation.
- Leading performance marketing across Meta Ads and Google Ads, owning the full-funnel strategy from awareness to conversion, with continuous optimization to improve ROAS, CAC, CPL, and scalability.
- Driving growth marketing initiatives, identifying opportunities beyond paid ads, such as funnel optimization, platform expansion, creative experimentation, and conversion improvements — positioning the role beyond execution into strategic growth ownership.
- Handling D2C brand growth end-to-end, including: Paid media strategy and execution, creative testing and scaling, audience segmentation and retargeting, budget planning, and performance reporting.
- Managing real estate performance campaigns, focused on: High-quality lead generation, location-based targeting, and audience filtering, campaign optimization for CPL, lead quality, and follow-ups, and coordinating with sales teams to align marketing output with business outcomes.
- Owning marketplace operations and growth for clients across Amazon and Myntra, including: catalogue and listing optimization, sponsored ads strategy and execution, keyword research, bidding, and scaling, and sales, visibility, and inventory performance tracking.
- Managing Quick Commerce platforms end-to-end, including BigBasket, Blinkit, Swiggy Instamart, and Zepto, covering: Platform onboarding and catalog management, ad campaigns, promotions, and visibility optimization, sales analysis, stock coordination, and growth planning.
- Overseeing website management and optimization for clients: Coordinating with developers for feature updates, fixes, and performance improvements. Independently handling small to medium Shopify changes, including layout updates, content edits, landing page tweaks, and CRO-focused improvements.
- Collaborating cross-functionally with creative, tech, marketplace, and client stakeholders to align growth strategies with launches, offers, and seasonal business goals.
- Analyzing multi-platform performance data to deliver actionable insights, improve efficiency, and drive sustainable, scalable growth across channels.
Performance Marketing Exe.
Digitactix Pvt. Ltd.
04.2024 - Current
- Achieved a 4x return on ad spend (ROAS) in 4 months for the Apparel industry through diverse audience targeting, creative strategies, and in-depth user behavior analysis.
- Led the development and execution of digital marketing campaigns across Meta Ads, Google Ads, and LinkedIn Ads.
- Created brand strategies from the ground up, leveraging creative references, influencer marketing, conversion rate optimization (CRO), and UI/UX insights.
- Implemented conversion tracking and targeted audiences based on product and customer behavior insights.
- Utilized Microsoft Clarity and Google Analytics to track and monitor campaign performance.
- Optimized media spend, resulting in a 35% increase in ROAS.
- Applied audience targeting and retargeting strategies to achieve a 4x ROAS for a D2C brand and generate 25+ MQLs for a B2B brand within a month.
- Developed customer segments for WhatsApp and email marketing, and designed communication flows based on customer behavior to enhance engagement and retention.
Digital Marketing Executive
Thoughts App Inc.
07.2023 - 03.2024
- Developed and executed digital marketing strategies to boost brand visibility, engagement, and conversion rates.
- Managed and optimized digital advertising campaigns across platforms including Google Ads, Facebook Ads, Pinterest Ads, and TikTok Shop.
- Conducted keyword research, analyzed website traffic metrics, and implemented SEO strategies to improve organic search rankings and drive targeted traffic.
- Created and curated content for social media channels (Facebook, Twitter, LinkedIn, Instagram) to foster brand loyalty and engagement.
- Monitored and analyzed key performance indicators (KPIs) using Google Analytics and other tools to assess campaign effectiveness and identify improvement areas.
- Planned and executed email marketing campaigns to engage and retain customers.
Paid Media Executive
Codolin Technologies
04.2021 - 06.2023
- Managed full-cycle PPC campaigns, from inception to execution, using Google Ads.
- Oversaw end-to-end campaign strategies across Facebook Ads.
- Led LinkedIn campaign management, aligning efforts with client goals.
- Developed and maintained social media content calendars tailored to client needs.
- Scheduled and optimized social media posts to maximize reach and engagement.
- Curated diverse content for multiple clients across various social media platforms.
- Strategized and executed email marketing campaigns to enhance client engagement and conversions.
- Leveraged analytics tools (Google Analytics, Hotjar, Shopify Analytics) to generate actionable insights and support data-driven decision-making.
Digital Marketing Executive
Salasar Services Insurance Brokers
10.2018 - 06.2020
- Managed and executed targeted email marketing campaigns, enhancing customer engagement and retention.
- Curated and developed content for the company's website and social media platforms, ensuring consistency in brand messaging.
- Generated qualified leads through LinkedIn, Sales Navigator, and email marketing strategies, contributing to business growth.
Marketing Executive
Total IT Software Solutions
06.2017 - 03.2018
- Managed and executed targeted email marketing campaigns, enhancing customer engagement and retention.
- Curated and developed content for the company's website and social media platforms, ensuring consistency in brand messaging.
- Generated qualified leads through LinkedIn, Sales Navigator, and email marketing strategies, contributing to business growth.
Education
Bachelors - Computer Science and Technology
GLA University
01.2017
Skills
- Performance marketing strategy & execution
- Meta Ads & Google Ads management
- Full-funnel marketing (Awareness to Conversion)
- ROAS, CAC & CPL optimisation
- Audience targeting & retargeting
- Creative testing & scaling
- Conversion Rate Optimisation (CRO)
- Website & landing page optimisation
- Shopify website management
- Marketplace & quick commerce coordination
- Data analysis & performance reporting
- Cross-functional collaboration
Certification
Digital Marketing Executive - Digiperform
TOOLS & PLATFORMS
- Google Ads | Meta Ads| LinkedIn Ads
- Google Keyword Planner| Ahrefs | Google Trends
- Google Tag Manager
- GA4 | Hotjar | Microsoft Clarity
- ChatGPT
- Canva
Timeline
Growth & Performance Marketing Specialist
GainScale
05.2025 - Current
Performance Marketing Exe.
Digitactix Pvt. Ltd.
04.2024 - Current
Digital Marketing Executive
Thoughts App Inc.
07.2023 - 03.2024
Paid Media Executive
Codolin Technologies
04.2021 - 06.2023
Digital Marketing Executive
Salasar Services Insurance Brokers
10.2018 - 06.2020
Marketing Executive
Total IT Software Solutions
06.2017 - 03.2018
Bachelors - Computer Science and Technology
GLA University