Krishna Parekh
Marketing Manager
Mumbai
Summary
Dynamic and result-oriented Marketing Manager with over 1 year and 5 months of experience in driving business growth and brand visibility. Currently working at PV Lumens India Pvt. Ltd. for the past 11 months, following an inter-company transfer from sister concern Elmack Engg Services Pvt Ltd, where I gained a solid foundation in marketing strategy, business development, and client relationship management. Skilled in planning and executing marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to achieve organizational objectives. Proven ability to adapt quickly to new environments while leveraging industry knowledge to deliver impactful results.
Overview
6
6
years of professional experience
6
6
Certifications
Work History
MARKETING MANAGER
PV Lumens India Private Limited
04.2025 - Current
- Planned, developed, and executed integrated marketing strategies to drive brand awareness, lead generation, and revenue growth.
- Led cross-functional teams to deliver digital, social media, content, and offline campaigns aligned with business goals.
- Managed marketing budgets, vendor relationships, and agency partnerships to optimize cost efficiency and ROI.
- Conducted market research and competitor analysis to identify new opportunities, emerging trends, and customer insights.
- Defined and monitored KPIs such as campaign ROI, lead-to-conversion ratio, and customer acquisition/retention metrics.
- Drove brand positioning and messaging across all channels to ensure consistent communication.
- Coordinated product launches and go-to-market strategies with sales and product teams.
- Leveraged tools such as Google Analytics, CRM platforms, and marketing automation systems (HubSpot/Marketo/etc.) to track performance and optimize campaigns.
MARKETING EXECUTIVE
Elmack Engg Services
04.2024 - 03.2025
- Designed and executed comprehensive marketing plans, driving a 3% increase in market share through strategic market analysis and targeted campaigns.
- Managed CRM systems to analyze customer data, improving customer engagement and loyalty by 10% and developed strategies to expand the customer base.
- Produced high-quality marketing content and maintained consistent brand messaging, enhancing brand recognition by 25% and engaging target audiences effectively.
SOCIAL MEDIA MARKETER
The Generation GNR
06.2023 - 01.2024
- Built key reports in Tableau for executive teams around KPIs, such as marketing spend, new leads, revenue generated and ROI, saving 15 hours of manual reporting each week.
- Assist in conducting market research to understand consumer behavior, market trends and competitor analysis.
- Develop and implement large-scale campaigns to enhance brand awareness for a premiere airline valued at $200M, oversee the redesign of landing page and increase sales conversions by 42%.
MARKETING ANALYST
Technosys database OPC
05.2020 - 03.2022
- Conducted in-depth market research and competitive analysis to identify trends, customer needs, and growth opportunities.
- Collected, analyzed, and interpreted data from multiple sources (CRM, Google Analytics, surveys, and sales reports) to provide actionable insights.
- Developed dashboards and reports to track KPIs such as campaign ROI, lead conversion, customer acquisition cost (CAC), and retention metrics.
- Collaborated with cross-functional teams (sales, product, and digital marketing) to optimize campaigns and improve targeting strategies.
Education
Master’s - designing Thinking and Innovation
Harvard University
01.2024
MSC - Advanced Marketing
University of Liverpool
01.2023
BMM - undefined
University of Mumbai
01.2022
HSC - undefined
N.L. College
01.2019
SSC - undefined
St. Anne’s High School
01.2017
Skills
Good Knowledge of MS Office applications (Word, Excel, PowerPoint and Access)
SEO MARKETING
PROJECT MANAGEMENT
BRAND MESSAGING GOOGLE
ANALYTICS AUDIENCE
SEGMENTATION MARKETING
STRATEGIES DATA
TEAMWORK ORGANIZATION SKILLS
Certification
G-TECH | ISSUES BY: GOVERNMENT OF INDIA
Interests
Public Speaking: Speaker at several forums held in the PV Lumens
Internship Experience
- Technosys database OPC, MARKETING ANALYST INTERN (November 2019 - April 2020)
- Created A/B testing plan for Facebook ad copy, leading to 15% improvement in ROI.
- Collect and analyze marketing data from various sources to identify trends, patterns and insights. Work closely with marketing teams to provide data-driven insights and recommendations for marketing strategies. Communicate findings and recommendations effectively both verbally and in written form.
Timeline
MARKETING MANAGER
PV Lumens India Private Limited
04.2025 - Current
MARKETING EXECUTIVE
Elmack Engg Services
04.2024 - 03.2025
SOCIAL MEDIA MARKETER
The Generation GNR
06.2023 - 01.2024
MARKETING ANALYST
Technosys database OPC
05.2020 - 03.2022
Master’s - designing Thinking and Innovation
Harvard University
MSC - Advanced Marketing
University of Liverpool
BMM - undefined
University of Mumbai
HSC - undefined
N.L. College
SSC - undefined
St. Anne’s High School