Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic
Krishna Payghan

Krishna Payghan

Mumbai

Summary

Dynamic Product Marketing Manager with extensive experience at AU Small Finance Bank, specializing in marketing campaigns for liabilities and asset products. Expertise in content strategy, campaign management, and go-to-market planning. Proven ability to lead cross-functional teams and implement A/B testing for optimized results.

Overview

3
3
years of professional experience

Work History

Product Marketing Manager

AU Small Finance Bank Ltd.
Mumbai
01.2025 - Current
  • Spearheaded content strategy and execution for the Asset portfolio (vehicle, business, home, and gold loans); crafted compelling copy across push notifications, SMS, emailers, WhatsApp banners, digital creatives, and internal communications.
  • Designed and owned the annual Asset Marketing Calendar, strategically mapping campaigns, product priorities, and brand initiatives across the financial year to ensure consistency, and maximize impact.
  • Developed monthly D2C campaign calendars, aligning content and creatives across digital channels for seamless execution, and timely go-lives.
  • Monitored campaign performance, conducted A/B testing, and continuously optimized content based on engagement metrics, and conversion data.
  • Planned and executed ATL & BTL marketing initiatives, ensuring brand consistency across large-scale print, radio, OOH, and on-ground activations.
  • Executed performance-driven Meta campaigns across key products, briefed and collaborated with agencies, developed platform-specific assets, and ensured creative alignment with business goals.
  • Led go-to-market (GTM) plans and produced high-converting content assets, including KVs, product booklets, and sales enablement tools tailored for internal teams and on-ground sales.
  • Oversaw marketing for large-scale and localized events, delivering end-to-end creative support with cohesive, theme-based collateral kits.
  • Collaborated cross-functionally with Product, Sales, Legal, and Brand teams to drive alignment, ensure compliance, and deliver integrated marketing outcomes.

Product Marketing Manager

Unity Small Finance Bank
Mumbai
02.2023 - 01.2025
  • Led digital and print campaigns like 'Gullak' and 'Freedom Account,' positioning Savings Accounts as a 'Second Income' solution, and driving brand engagement across segments.
  • Optimized lead management, achieving a 35% conversion from over 50,000 leads sourced via WhatsApp, the website, and inbound calls, using geo-targeted allocation and data insights.
  • Drove product growth for Lockers and NRE/NRO accounts, leading to a 5x increase in locker sales and a 3x boost in average customer value (₹38K to ₹1.12L).
  • Created the 'DID YOU KNOW' content series, writing and designing bite-sized sales enablement creatives to simplify offerings for ground teams.
  • Designed sales presentations and product demos to train teams on product features, benefits, and customer use cases.
  • Developed compelling marketing materials to promote banking products, enhancing visibility, and supporting overall product positioning.

Equity Research Intern (Team Leader)

Infinite Financial Experts
Mumbai
05.2022 - 07.2022
  • Analyzed global economic impact on Indian markets and evaluated the Sugar Industry using strategic frameworks; prepared DCF-based equity reports with investment recommendations.

Education

MBA - Finance

MET Institute of Management Studies
Mumbai, India
06.2023

Bachelor of Commerce -

Thakur College of Science And Commerce
Mumbai, India
06.2020

HSC -

Thakur College of Science And Commerce
Mumbai, India
05.2017

SSC -

St. George High School
Mumbai, India
05.2015

Skills

  • Content strategy
  • Campaign management
  • Go-to-market planning
  • Product marketing
  • Marketing campaigns
  • Content creation
  • A/B testing

Hobbies and Interests

  • Painting and art
  • Writing articles and short content
  • Reading books
  • Storytelling

Timeline

Product Marketing Manager

AU Small Finance Bank Ltd.
01.2025 - Current

Product Marketing Manager

Unity Small Finance Bank
02.2023 - 01.2025

Equity Research Intern (Team Leader)

Infinite Financial Experts
05.2022 - 07.2022

MBA - Finance

MET Institute of Management Studies

Bachelor of Commerce -

Thakur College of Science And Commerce

HSC -

Thakur College of Science And Commerce

SSC -

St. George High School

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Krishna Payghan