G Prashanth
Chennai
Summary
Dynamic Marketing professional with a proven track record at Applexus Technologies, METRO Wholesale, excelling in GTM strategies, branding and digital marketing. Expert in brand management and demand creation, driving significant adoption of company's solutions. Adept at leveraging data analytics and client communication to enhance brand visibility and generate qualified leads.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Product Marketing Manager
Applexus Technologies Pvt. Ltd.
08.2022 - Current
- GTM Success: Led go-to-market strategies for 'Simple Retail' and 'CeleRITE' software, resulting in significant adoption by retailers (including an SAP App Store listing) and generating qualified leads for S/4HANA ERP transformations among major North American SAP customers.
- Data & Analytics Marketing: Drove integrated marketing for Applexus' Data & Analytics practice, including SAP Datasphere, SAP Analytics Cloud, and AI/ML solutions.
- Developed impactful positioning, GTM strategies, and marketing collaterals (website, blog, thought leadership, videos, e-mails) to enhance brand visibility and drive lead generation, and customer engagement via LinkedIn, X, YouTube & Blog portals
- Conducting virtual workshops and webinars to drive qualified leads, showcase thought leadership, and generate interest.
Assistant Brand Manager, Marketing, SCO Complementary Business
METRO Cash & Carry India Pvt. Ltd.(Reliance Retail)
08.2020 - 08.2022
- Promotional Strategies: Formulated and executed promotional planning for METRO'S Complementary Business (B2C), serving ~4 million business customers
- Omni-Channel Marketing: Implemented omni-channel sales and offer management through ATL, BTL, and digital marketing channels
- Brand Stewardship: Served as the custodian of promotional planning and marketing for the METRO brand in India, responsible for all external and internal communications
- Marketing Calendar: Developed the annual promotional and marketing calendar, established monthly themes, and identified trends for the complementary business
- Media Planning: Drove media planning and creative coordination for Print, Radio, social media, YouTube, GDN, SMS, WhatsApp, and in-store marketing
- Marketing Analytics: Analyzed marketing KPIs for campaign and non-campaign periods to optimize marketing strategies and improve performance
- E-commerce Strategy: Developed a Go-To-Market funnel approach for e-commerce, focusing on awareness, sales, and customer acquisition
- Customer Activation: Conducted weekly activations for non-buying and unregistered customers on the app to drive engagement and conversion
Summer Intern - Supply Chain (Marketing Customer Service and Consulting)
Henkel
05.2019 - 07.2019
- Dashboard Development: Created customer service dashboards using Tableau, Power BI, and Excel VBA Macros to track Net Promoter Score (NPS) and Pipeline Orders
- Process Optimization: Identified milestones and customer touchpoints in order-tracking and recommended automation via SAP and ChatBot Interface
Technical Sales Engineer
Pentair Sanmar Pvt. Ltd.
06.2015 - 07.2016
- Sales Operations: Managed end-to-end sales operations, including quote creation, purchase order processing, and order conversion in SAP
- Technical Expertise: Conducted Pressure Relief Valve (PRV) sizing and calculation in compliance with ASME and ASTM standards
Education
Master in Business Administration - Marketing
DMS IIT Delhi
04-2020
B.E. - Mechanical Engineering
Anna University
Chennai04-2015
Skills
- Brand Management
- Product Positioning & Marketing
- Digital Marketing
- Marketing Communications
- Agency Management
- GTM Strategy
- Demand Generation
- SEO
- Influencer Marketing
- Advertising Campaign Development
- Market Data Analysis
- Content Strategy
- Sales Operations
- Product Lifecycle Management
- Regulatory Compliance
- SAP
- Google Analytics
- CRM
- GenAI
- MS Office
Certification
- Google Analytics
- Google Digital Marketing Unlocked
- Google AdWords
- CII Certified Supply Chain Management & KPMG Lean Six Sigma Green Belt
- Finance and Banking Fundamentals (FLIP)
- Basics in R Programming (Data Camp)
- Product Development & Product Marketing (Udemy)
Accomplishments
- Got promoted within a year of joining service & achieved Best Employee award’24
- Recognized for exceptional performance with the prestigious Best Target Group Gold Award for the year 2021-22.
- Successfully increased store visits by an impressive 53% through impactful social media campaigns.
- Achieved significant business growth despite challenges, delivering 8% same-store sales growth and a remarkable 5x increase in Average Basket Value (ABV) for METRO’s Complementary (B2C) Business.
Hobbies and Interests
- Long drives
- Gardening
- Temple runs
- Reading novels
Languages
English
First Language
Tamil
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1
Timeline
Product Marketing Manager
Applexus Technologies Pvt. Ltd.
08.2022 - Current
Assistant Brand Manager, Marketing, SCO Complementary Business
METRO Cash & Carry India Pvt. Ltd.(Reliance Retail)
08.2020 - 08.2022
Summer Intern - Supply Chain (Marketing Customer Service and Consulting)
Henkel
05.2019 - 07.2019
Technical Sales Engineer
Pentair Sanmar Pvt. Ltd.
06.2015 - 07.2016
Master in Business Administration - Marketing
DMS IIT Delhi
B.E. - Mechanical Engineering
Anna University