Krishna Priya VS
Bangalore
Summary
Business Analyst in Research and Analytics with 14 years of experience, specializing in secondary research and data synthesis to propel informed decision-making. Proficient in sentiment analysis effectively translating complex data into actionable insights that enhance corporate reputation and brand positioning. Expertise in leading change management initiatives and nurturing client relationships, ensuring alignment with strategic objectives while exceeding expectations. Committed to delivering high-quality research findings that drive business development and support organizational growth.
Overview
15
15
years of professional experience
2
2
Certifications
5
5
Languages
Work History
Principal – Research and Analytics
InfoVision Labs India Pvt Ltd
Bengaluru
04.2022 - Current
- Evaluated and analysed corporate reputation through comprehensive data gathering.
- Identified key opinions and perceptions of stakeholders surrounding brand and services, contributing to enhanced brand positioning.
- Experience in secondary research, specializing in summarizing, collating, and synthesizing existing data.
- Collecting and evaluating market data, industry trends, and customer insights.
- Executed project plans, including defining project scope, goals, timelines, and resource allocation.
- Led change management initiatives to address project scope changes, ensuring minimal impact on project timelines and deliverables.
- Developed and maintained strong relationships with clients through regular communication, understanding their needs, and providing solutions to exceed expectations.
- Acted as the primary point of contact for clients, addressing inquiries, resolving issues, and ensuring timely delivery of products or services.
- Provided coaching, mentorship to team members, resulting in improved performance and career growth.
Business Analyst
Genpact India Pvt Ltd
Bengaluru
02.2013 - 04.2022
- Media monitoring and crisis event reporting by closely monitoring news and conversation about healthcare companies, its products, and the organization on social and traditional media.
- Secondary research for the preparation of executive synopsis on key news items of interest to the client from print, online, and broadcast media and tagging.
- Measuring the effectiveness of marketing activities and communication materials which helps in assessing the sentiment of media discussion around the brand and their products.
- Analyzing and providing insights and current news feeds for competitive products available and presented the research findings in the pre-defined format as created by the projects team or as designed by the clients.
Media Analyst
Manthan Services
Bengaluru
03.2010 - 06.2012
- Kept track of how well a company or product is portrayed and covered in different media such as newspapers, television and the internet.
- Analyzed by both objective and subjective measures meeting clients to understand their need.
- Made judgments about whether the article creates a positive or negative image.
Education
Master of Arts - Mass Communication & Journalism
Alagappa University
Karaikudi, Tamil NaduBachelor of Arts - Psychology, English Literature, Journalism
Bangalore University
Skills
- Microsoft Office (MS Excel, MS Word, MS Powerpoint)
- Sentiment Analysis
- Secondary Research
- Data Synthesis
- Corporate reputation analysis
- Insights generation
- Stakeholder communication
- Mentoring
- Team Leadership
- Microsoft PowerBI
Certification
Advanced Excel
Personal Information
- Date of Birth: 10/22/88
- Gender: Female
Timeline
Principal – Research and Analytics
InfoVision Labs India Pvt Ltd
04.2022 - Current
Business Analyst
Genpact India Pvt Ltd
02.2013 - 04.2022
Media Analyst
Manthan Services
03.2010 - 06.2012
Bachelor of Arts - Psychology, English Literature, Journalism
Bangalore University
Master of Arts - Mass Communication & Journalism
Alagappa University
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