Summary
Overview
Work History
Education
Skills
Timeline
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Kriti Arora

Delhi

Summary

Dynamic digital marketing professional with experience in strategic planning and project management. Proven ability to build long-term client relationships and foster customer loyalty. Skilled in collaborating with cross-functional teams to implement strategic initiatives, enhance frontline performance, and drive sustained revenue growth. Expertise in change management, capability building, commercial excellence, and agile execution. Recognized as a trusted advisor to senior stakeholders, bringing a hands-on, results-driven approach to every engagement.


Overview

4
4
years of professional experience

Work History

Senior Executive

Wipro Limited
04.2025 - Current
  • Handled a team of 10 executives as a Subject Matter Expert.
  • Conducted A/B tests on creatives and CTAs, increasing CTR by 37% across key campaigns.
  • Built and scaled Lookalike Audiences based on high-value customers, increasing conversion rate by 28%.
  • Developed and executed Meta ad campaigns for eCommerce clients, driving an average 4.2x ROAS over 12 months.
  • Collaborated with design and copy teams to develop high-performing mobile-first creative assets.
  • Boosted operational efficiency through implementation of lean principles, resulting in reduced waste and improved production timelines.
  • Streamlined operations for increased efficiency by identifying bottlenecks in sales processes and implementing targeted solutions.

Senior Process Executive

Cognizant Technology Solutions Corporation
08.2023 - 04.2025
  • Lead a team of 8 people for Google Ads customer service for 9 months.
  • Executed comprehensive campaigns, increasing brand visibility by 40% through strategic negotiation of prime-time advertising slots.
  • Achieved 95% customer satisfaction rating, consistently exceeding company target.
  • Championed a comprehensive customer segmentation strategy, propelling a 30% boost in conversion rates for key demographics.
  • Act as a liaison between the client and internal teams to ensure seamless communication and project delivery.
  • Maintained a positive work environment by fostering open communication, providing constructive feedback, and recognizing team achievements.
  • Optimized production quality by identifying bottlenecks and developing targeted solutions.

Data Analyst

Bareback Media Private Limited
01.2022 - 03.2023
  • Lead a team of 15 people with finance background.
  • Developed tailored data for start-up founders and the team to cover their stories.
  • Cooperated with finance team to develop annual operating budgets.
  • Completed in-depth business valuations, shareholding patterns for reporting and to analyse key financial metrics, providing valuable insights for decision-making.

Education

Bachelors of Commerce -

Rajasthan University
03.2018

Senior Secondary Education - undefined

Emmanuel Mission School
03.2015

Skills

  • Critical analysis skills
  • Analytical problem solving
  • Customer service expertise
  • Sales and marketing integration
  • Effective communication
  • Critical reasoning
  • Financial Analysis & Reporting
  • Excel spreadsheet management
  • Strategic growth planning

Timeline

Senior Executive

Wipro Limited
04.2025 - Current

Senior Process Executive

Cognizant Technology Solutions Corporation
08.2023 - 04.2025

Data Analyst

Bareback Media Private Limited
01.2022 - 03.2023

Senior Secondary Education - undefined

Emmanuel Mission School

Bachelors of Commerce -

Rajasthan University

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Kriti Arora