Kritika Kedia

• Own the integrations & analytics roadmap powering operations across 100+ sporting venues and entertainment facilities, prioritized via customer discovery, usage metrics and ops KPIs.
• Led delivery of 8+ third-party integrations including Evolv, Areal Armor, Perry Weather, CEIA, Genetec plus ticketing, video and sensor partners, reducing manual triage and improving field response.
• Defined and launched real-time analytics dashboards to support customer decision-making, leading to an increase in the adoption of analytics by 42%, and a 25% revenue uplift.
• Optimized the integration process, leading to a 48% reduction in rework, and a 35% increase in implementation efficiency.
• Conducted end to end primary & secondary research (stakeholder interviews, prototyping, roadmap) instituted weekly cross-functional cadences (CS, Eng, Implementation) to improve delivery predictability.
• Partnered with marketing and GTM teams on product launches, messaging, and customer communications, which ensured consistent and impactful delivery.

• Owned the roadmap for Cvent – Survey serving enterprise accounts for feedback collection.
• Refined survey templates through competitive benchmarking and user research, improving customer retention by 12% across key enterprise accounts.
• Partnered with Engineering & Sales to build a native Salesforce integration, driving a 25% increase in product adoption within two quarters.
• Synthesized customer feedback into UX and workflow improvements; reduced engineering rework by 30% and accelerated handoffs between design and development.
• Facilitated cross-functional ceremonies (standups, retros, demos to stakeholders ) to unblock teams and increase sprint velocity by 20%.

• Delivered product and integration work across multiple domains (transport, education, healthcare), driving roadmap execution, requirements, and cross-team coordination.

Chalo (India based Transport App)

• Contributed to roadmap for real-time bus tracking, ETA prediction and mobile ticketing; collaborated with transport authorities to digitize ticketing and pass management.
• Partnered with data teams to improve GPS/ETA accuracy, increased digital ticketing adoption and reduced ETA variance.

Adnan — Quran Learning App (Saudi based platform)

• Designed offline-first, gamified learning flows for children; defined progress tracking and retention features, and improved completion rates via adaptive repetition.

VivoDoc (US, Healthcare Marketplace & EMR)

• Build an telehealth marketplace from scratch to launch, integrating EMR systems, payment gateways and insurance APIs for scheduling and billing. Successfully onboarded 100 + healthcare practices in 2 quatres.

EventMaster (Ireland Markets)

• Reimagined event creation and fundraising flows, delivering improved onboarding and measurable increases in user retention by 44%

• Supported creating hiring strategy and process improvements for IT and BFSI clients.
• Contributed in improving operational changes that increased efficiency by ~30%.