Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Timeline
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Kruti Dalal

Kruti Dalal

Marketing Strategy & Brand Management
Mumbai

Summary

Passionate about crafting and executing innovative marketing strategies that transform brands and fuel business growth. With a dynamic blend of strategic vision and hands-on execution, I bring over 2 years of experience in the realm of marketing and brand management. I thrive on exploring new opportunities and emerging trends. I infuse creativity into every project to captivate audiences and stay ahead in rapidly evolving markets.

Overview

3
3
years of professional experience
15
15
years of post-secondary education
2
2
Certifications
5
5
Languages

Work History

Senior Executive

6Degree
5 2022 - 2 2024
  • Monthly marketing strategies including market research, competitive analysis, and customer segmentation for 40+ Brands.
  • Client Interaction, effective communication between clients and internal teams, ensuring seamless project execution.
  • Coordinated with cross-functional teams to meet client objectives and deadlines.

Collaborate with the team to execute campaigns that drive brand awareness and revenue growth for Fashion and

  • Lifestyle brands like - Inc5, Chemistry, Laxmipati, Joolry, Bodd Active etc
  • Data-driven insights and analytics to measure the effectiveness of marketing campaigns, adjust strategies, and maximize ROI and suggesting
  • Offers/Sale suggestions basis data
  • Marketing research and managing successful launch of new brands/products including market positioning, pricing strategy, and promotional campaigns
  • Craft compelling brand identity and positioning that resonates with our target audience, highlighting the unique value propositions
  • Website QC along with Monthly Website Wireframes and Layouts
  • Collaborating with sales, product development, and creative teams to ensure seamless execution of marketing initiatives.

Marketing and Business Development Intern

6Degree
01.2022 - 05.2022
  • Managing Influencer marketing for fashion brands
  • Pitching ideas for new marketing strategies
  • Managing fashion brands and their social media aesthetics
  • Working closely with marketing and operations team for better understanding of the brand growth and statistics.

Public Relation Executive

PW PR
01.2021 - 12.2021
  • Handled PR for food, luxury and clothing brands
  • Launched a fine dining restaurant - Blend Kitchen and Bar, handling PR for the restaurant as well
  • Media Relations: Building and maintaining strong relationships with key media outlets, journalists, and influencers
  • Pitch stories, secure media coverage, and manage media inquiries
  • Internal Communication: Coordinating with the clients, understanding their expectations and requirements and giving them the satisfying results they expect.

Costume Styling Intern

Central Brand
02.2021 - 02.2021
  • Did a Styling Project with the brand 'Central' for a festive collection project
  • Sourced garments from the brand, Styled Models for the festive collection shoot.

Fashion Styling Intern

Mohit Rai Fashion
03.2021 - 04.2021

Assisted Senior Stylist

Costume Styling
09.2021 - Current
  • For an Ad Shoot for Brand - Right to protein
  • Sourced garments for the lead artists.

Education

Bachelor of Mass Media - Advertising

SVKM's Usha Pravin GandhiCollege of Management
Mumbai
06.2017 - 10.2020

Class 12th -

Mithibai College of Arts
08.2015 - 02.2017

Secondary School Certificate -

Bhavans A H Wadia High School
06.2005 - 03.2015

Skills

    Time Management

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Additional Information

www.linkedin.com/in/krutidalal25

Certification

Google Skillshop - Fundamental of Google Ads Display Campaign

Timeline

Google Skillshop - Fundamental of Google Ads Display Campaign

02-2024

Alison - Online Diploma - Introduction to Marketing Management

09-2023

Marketing and Business Development Intern

6Degree
01.2022 - 05.2022

Assisted Senior Stylist

Costume Styling
09.2021 - Current

Fashion Styling Intern

Mohit Rai Fashion
03.2021 - 04.2021

Costume Styling Intern

Central Brand
02.2021 - 02.2021

Public Relation Executive

PW PR
01.2021 - 12.2021

Bachelor of Mass Media - Advertising

SVKM's Usha Pravin GandhiCollege of Management
06.2017 - 10.2020

Class 12th -

Mithibai College of Arts
08.2015 - 02.2017

Secondary School Certificate -

Bhavans A H Wadia High School
06.2005 - 03.2015

Senior Executive

6Degree
5 2022 - 2 2024
Kruti DalalMarketing Strategy & Brand Management