KULDEEP SINGH
Director of Engineering
Summary
Director of Engineering with over 18 years of experience in platform modernization and distributed system design, leading engineering teams across e-commerce, supply chain, and fintech. Skilled in implementing scalable architectures, driving AI and cloud adoption, and aligning technology initiatives with business goals. Proven record in team building, delivery management, and engineering excellence practices.
Overview
18
18
years of professional experience
3
3
years of post-secondary education
Work History
Director of Engineering
JSW One Platforms Ltd.
02.2023 - Current
- Lead a 20+ member team across Order Management, Ledger, and Supply Chain platforms, driving large-scale engineering execution.
- Defined structured growth frameworks (OKRs, career ladders), resulting in 3 internal promotions and 100% retention of top performers.
- Scaled the team from 8 to 20+ engineers within 12 months by building a robust hiring pipeline, onboarding program, and mentorship system.
- Collaborated cross-functionally with product, finance, and operations to influence roadmap prioritization and align tech execution with business outcomes.
- Represented engineering in quarterly business planning, ensuring seamless integration of technology, operations, and strategy.
- Refactored the OMS monolith into Spring Boot microservices using Kafka and DDD, enabling scalability and fault isolation.
- Delivered a multi-tenant B2B credit ledger platform with 99.999% uptime, supporting secure and auditable financial flows.
- Integrated Zoho Books for billing and credit reconciliation, automating workflows and reducing manual errors.
- Deployed LLM copilots to automate finance ops (e.g., invoice classification), reducing SLA breaches by 30%.
- Institutionalized engineering best practices: CI/CD pipelines, service templates, observability (Grafana, Micrometer), and incident response rituals.
- Built strong teams through selective recruitment and post-hire mentorship of junior engineers.
- Evaluated emerging technologies to identify opportunities for integration into existing systems or develop innovative solutions.
Associate Director of Engineering
Snapdeal
05.2010 - 02.2023
- Managed 30+ engineers across multiple domains including Pricing, Catalog, Seller Experience, and Fulfillment, aligning delivery with business goals across product lifecycle stages.
- Built and scaled a Catalog Management System capable of ingesting and enriching data for 240M+ SKUs, powering real-time product updates and seller operations.
- Engineered a dynamic pricing engine (1.5M RPM) with Elasticsearch + Kafka, enabling real-time rule-based adjustments, margin tracking, and flash sale pricing.
- Designed and implemented event-driven architecture across post-order operations (returns, refunds, shipping), improving flow resilience and observability.
- Led organization-wide microservices transformation: established standardized API governance, reusable templates, and CI/CD pipelines.
- Drove seller growth by launching tools such as Assist Buying, POMS, and a Reverse Logistics Portal, enabling personalized buying and streamlined seller ops — contributing to 3× GMV growth.
- Mentored tech leads and senior ICs, contributing to succession planning and technical decision-making across business units.
Senior Software Engineer
eBiz.com Pvt Ltd
01.2007 - 04.2010
- Developed and maintained enterprise applications.
- Built help documentation and conducted testing.
- Mentored new team members and delivered technical training.
Education
Master of Computer Applications (MCA) -
Maharishi Dayanand University
Rohtak, India 07.2003 - 06.2006
Skills
Proficient in Domain-Driven Design
Timeline
Director of Engineering
JSW One Platforms Ltd.
02.2023 - Current
Associate Director of Engineering
Snapdeal
05.2010 - 02.2023
Senior Software Engineer
eBiz.com Pvt Ltd
01.2007 - 04.2010
Master of Computer Applications (MCA) -
Maharishi Dayanand University
07.2003 - 06.2006
Accomplishments
- Delivered LLM-powered finance assistant, reducing SLA breaches by 30% through real-time escalation workflows.
- Enabled 4× faster onboarding of JSW Business Units by architecting a modular service layer.
- Built a pricing system handling 1.5M RPM, preventing approximately ₹9 Cr in revenue leakage.
- Refactored legacy Order Management System into Spring Boot microservices, leading to 7× GMV growth.
- Integrated JSW Steel orders with JODL, achieving 100% onboarding and reducing dispatch errors by 98%.
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