KUMAR AKASH

Nov 2021 to June 2022 - Edwards Lifesciences as Senior Content Strategist.

• Wrote engaging and successful marketing, advertising, and website copy.
• Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
• Coordinated with marketing and design teams to illustrate articles.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• July 2022 to Present - Walgreens Business Services as Senior Copywriter
• Have learned from introductory, blueprinting & KC/KT session.
• Townhall and 1-2-1 intro meetings with Walgreens leadership at TCS Sirsueri, Chennai.
• Regular weekly interaction with Walgreens team.
• Wrote engaging & successful copies for the Digital team.
• Presently working with Print team.

• Wrote, edited and produced stories for Internet and digital channels.
• Applied understanding of public opinion, social media and traditional media use to create engaging and attention-grabbing stories
• Collaborated with writers and graphic designers to develop content schedules and plan workflows.
• Checked reference sources to verify dates, facts and statistics.
• Developed and maintained pool of expert field sources.

• Headed the Business Content & Digital Magazine division.
• Researched and wrote news stories, articles and reviews for online publications.
• Played the role of Strategist for the social media team of Way2News & other sister division.
• Provided writing support for various projects and departments.
• Conducted intake meetings with project managers to gather requirements and understand unique needs.
• Interviewed individuals by phone, video chat and in-person to write news stories.
• Researched and wrote original content for case studies, emails and newsletters.

• Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
• Wrote stories on business, sports and current affairs section for the Zee News (English) online.
• Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to other team member.
• Pitched content strategies and managed asset acquisition.

• As a member of the digital team of Business Standard, I wrote unique and curated copies on a wide range of topics — from business to sports and current affairs — for both print and online mediums of the financial daily.