Summary
Overview
Work History
Education
Skills
Roles And Achievements
Technical Skills And Interests
Timeline
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Kumari Ayushi

Kumari Ayushi

Patna

Summary

I am an enthusiastic and detail-oriented Web analyst with a passion for transforming data into actionable insights. With a strong background in web analytics and business analysis, I am eager to join your team to leverage my skills in optimizing user experience and driving strategic decisions. My commitment to continuous improvement and collaboration will contribute to achieving your organization's goals and enhancing overall performance. Let's create impactful solutions together!

Overview

3
3
years of professional experience

Work History

Web Analyst

Axioned
Remote
11.2024 - Current
  • Managed comprehensive site tagging and tracking for US catalog and e-commerce websites using both DOM scraping and data layers; ensured implementation quality through pre- and post-deployment validation with AEP Debugger, improving conversion tracking accuracy by 20%.
  • Integrated Adobe Analytics with a third-party analytics tool to optimize campaign tracking, conversion analysis, and cross-platform performance reporting using OAuth Server-to-Server API integration.
  • Designed an intuitive dashboard with Adobe Workspace, drawing valuable insights from essential metrics and Key Performance Indicators (KPIs), and presenting results clearly to stakeholders and managed ad-hoc reporting requests.
  • Worked on co-developing proof of concept for migrating from App Measurement SDK to WebSDK. Successfully designed XDM Schema, Identity Services, and Datastream to ingest data into AEP datasets. Successfully ingested data into Adobe Analytics report suite using WebSDK to using Data Object. Also, utilized Event-forwarding to send data to a third-party platform using WebSDk Schema.
  • Managed multiple event tracking using DOM scraping and JavaScript custom coding via Adobe Launch (without developer support). Ensured that all the custom tracking is functional as per cookie compliance.
  • Conducted monthly cookie audits to ensure that cookies are dropped in as per GDPR/CCPA compliance with the assigned consent categories, including Analytics, Performance, and Marketing.

Web Analyst

IndiGo (InterGlobe Aviation Pvt. Ltd.)
Gurgaon
06.2024 - 10.2024
  • Developed an intuitive dashboard using Adobe Workspace, extracting meaningful insights from crucial metrics and Key Performance Indicators (KPIs), and effectively communicating findings to stakeholders.
  • Responsible for daily ad-hoc reporting requests, ensuring prompt delivery of reports and analyses, with meticulous documentation.
  • Designed tagging sheets to streamline Adobe Client Datalayer (ACDL) implementation, followed by validation of digital values across Q&A and pre-production environments.

Business Analyst

Dhurin
Noida
07.2022 - 05.2024
  • Performed diagnostic analysis for a prominent housing finance corporation, utilizing SQL queries on an Oracle database to produce a Data Quality Report (DQR) and Data Catalog.
  • Engaged in regular meetings with stakeholders to grasp business insights and developed concise documentation (shared with the stakeholder, too). Facilitated the onboarding of a new client to the organization's service portfolio.
  • Executed Adobe Launch integration for a global food and beverage company, configuring tags, report suites, and rules to ensure accurate web analytics, and developed a user-friendly Adobe Workspace to support data-driven decision-making.
  • Coordinated and managed a training program designed for newcomers, including the delivery of SQL sessions as an in-house trainer within the organization.

Education

Master of Operational Research -

Kirorimal College, Delhi University
Delhi
05.2022

B.Sc (H) - Statistics

Lady Shri Ram College, Delhi University
Delhi
04.2019

Intermediate - C.B.S.E

St. Michael High School
Bihar
04.2016

Skills

  • Adobe analytics and launch
  • Dashboard design
  • Web analytics
  • Microsoft office suite
  • Google analytics
  • Customer journey analysis
  • SQL and MySQL
  • Python programming
  • JavaScript and HTML/CSS

Roles And Achievements

  • Acknowledged for successfully developing Proof of Concepts (POCs) to migrate from AppMeasurement to WebSDK and integrating data into Customer Journey Analytics, boosting stakeholder confidence and driving deeper engagement with the tool.
  • Recognized with Rising Star Award within the organization of Dhurin
  • Junior Placement Coordinator of the placement cell, Department of Operational Research, DU

Technical Skills And Interests

Adobe Analytic, Adobe Launch, MS Office, Google Analytics, Customer Journey Analytics, SQL, Python, JavaScript, JQuery, HTML/CSS

Timeline

Web Analyst

Axioned
11.2024 - Current

Web Analyst

IndiGo (InterGlobe Aviation Pvt. Ltd.)
06.2024 - 10.2024

Business Analyst

Dhurin
07.2022 - 05.2024

Master of Operational Research -

Kirorimal College, Delhi University

B.Sc (H) - Statistics

Lady Shri Ram College, Delhi University

Intermediate - C.B.S.E

St. Michael High School

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