KUSHA TRIPATHI
Digital Marketing Associate
Summary
Dynamic digital marketing professional skilled in data analysis, cross-functional collaboration, and adapting strategies to meet evolving business goals.
Overview
5
5
years of professional experience
Work History
Digital Marketing Associate
Gartner
03.2024 - Current
- Managed email marketing campaigns for consistent communication with prospects.
- Optimized email marketing campaigns for improved open rates and click-through rates.
- Develop emails using HTML coding within Eloqua for deployment
- Set up and enhanced production tracking reports/trackers for multiple teams, contributing to improved data accuracy and workflow efficiency
- Identified and implemented opportunities for business process improvement, such as optimizing workflows, supporting the adoption of new technologies
- Manage stakeholder relationships by serving as a point of contact and conducting educational sessions to facilitate effective communication and knowledge sharing.
Marketing Executive
JustMyRoots
10.2022 - 03.2024
- Handled Marketing Campaigns- Meta Ads
- Email Marketing
- Push Notifications
- Copywriting
- Business Development - Closed a deal with highest ever discount
- Set Up IVR & WhatsApp Support
- App Reviews - IOS & Android
- Initiated Vlogs & Reels ( end to end- script to editing)
- Developed and implemented targeted digital strategy to improve business performance.
Marketing & Equity Research Trainee
InvestMentor Stocks
05.2020 - 07.2020
- Marketing- Curated a marketing strategy to enhance social media reach including STP, SWOT Analysis
- Equity Research- Conducted thorough research into stock market using fundamental and technical analysis tools
Education
Executive Programme in Digital Marketing -
IIT Delhi
04.2001 -
Bachelors of Commerce -
University of Delhi
04.2001 -
High School Diploma -
Amity International School
04.2001 -
Skills
- Microsoft Office
- Eloqua
- Motiva AI
- HTML
- Digital Marketing
- Communication
Timeline
Digital Marketing Associate
Gartner
03.2024 - Current
Marketing Executive
JustMyRoots
10.2022 - 03.2024
Marketing & Equity Research Trainee
InvestMentor Stocks
05.2020 - 07.2020
Executive Programme in Digital Marketing -
IIT Delhi
04.2001 -
Bachelors of Commerce -
University of Delhi
04.2001 -
High School Diploma -
Amity International School
04.2001 -
Similar Profiles
Michael GilbertMichael Gilbert
Associate Director of Human Resource Systems at GartnerAssociate Director of Human Resource Systems at Gartner
Rachel ReischRachel Reisch
Account Executive at GartnerAccount Executive at Gartner
Nitu BhattacharyaNitu Bhattacharya
Sr. Principal (Team Manager), Research at GartnerSr. Principal (Team Manager), Research at Gartner
Anthony McClintonAnthony McClinton
Business Development Executive at GartnerBusiness Development Executive at Gartner
Molly McLaughlinMolly McLaughlin
Digital Marketing Associate at Precision X-Ray Inc.Digital Marketing Associate at Precision X-Ray Inc.