Kushagra Lal
Mumbai
Summary
Research and insights professional with over 5 years of experience in consumer insights, audience research, and project management. Proven track record in delivering impactful research programs across sports, entertainment, healthcare, technology, and consumer brands. Expertise in identifying consumer motivations and engagement drivers, translating findings into actionable marketing strategies.
Overview
5
5
years of professional experience
Work History
Senior Project Manager
MarketCast
Pune
08.2025 - Current
- Executed partnerships with major sports leagues and streaming services to conduct audience-focused research programs.
- Converted research data into strategic recommendations that drove effective content marketing initiatives.
- Supported investigations into fandom dynamics, content engagement, and viewing behavior trends, enhancing understanding of audience preferences.
- Evaluated audience motivations and emotional responses to discover avenues for deeper engagement.
- Collaborated with analytics departments to align consumer insights with organizational objectives, ensuring data-driven decision making.
- Directed fieldwork operations, sampling strategies, vendor coordination, and quality assurance across studies.
- Engaged in qualitative research approaches such as online community participation and interviews.
Senior Associate Project Manager
Material plus - Blackstone Portfolio company
Gurugram
10.2023 - 12.2024
- Managed project budgets, vendor relationships, and timelines, ensuring seamless stakeholder communication in multi-market studies.
- Advised on feasibility, audience targeting, market behavior, and research design, enabling effective insights across international markets.
- Led comprehensive global research studies in consumer healthcare and advertising effectiveness sectors.
- Conducted evaluations of consumer attitudes, product perceptions, purchase influences, and brand performance through large-scale research initiatives.
- Supported advertising effectiveness assessments to gauge audience resonance, message recall, and overall campaign impact.
- Provided strategic recommendations to optimize audience targeting, enhancing clarity and depth of research findings.
- Directed clients on segmentation strategies and targeting frameworks across diverse global markets.
- Facilitated brand teams in analyzing consumer behaviors and key decision-making factors.
Team Lead - Expert panel and Qualitative research
High Beam Global
Gurugram
01.2021 - 10.2023
- Facilitated in-depth interviews and focus groups with consumers and industry decision-makers to gather actionable insights.
- Developed discussion guides that analyzed consumer attitudes, perceptions, and purchasing trends to inform strategic initiatives.
- Transformed qualitative findings into strategic recommendations for corporate clients.
- Directed stakeholder conversations to define objectives and research methodologies.
- Oversaw end-to-end qualitative research execution across healthcare, technology, and consumer sectors.
- Coached analysts on best practices for interviewing and insight extraction.
- Executed qualitative interviews with senior executives in IoT, robotics, and healthcare, delivering insights that shaped client strategies.
- Provided critical insights for market entry strategies, product development, and competitive intelligence.
Education
BBA - Digital Marketing And Advertisement
Univeristy of Petroluem And Energy Studies
Dehradun05-2021
Skills
- Project management
- Brand strategy
- Consumer insights
- Audience segmentation
- Qualitative and Quantitative Research
- Advertising effectiveness
- Fan and audience research
- Discussion guide design
- Insight storytelling
- Stakeholder communication
- Effective presentation
Timeline
Senior Project Manager
MarketCast
08.2025 - Current
Senior Associate Project Manager
Material plus - Blackstone Portfolio company
10.2023 - 12.2024
Team Lead - Expert panel and Qualitative research
High Beam Global
01.2021 - 10.2023
BBA - Digital Marketing And Advertisement
Univeristy of Petroluem And Energy Studies