K.V. Shankarasubhramaniyam
Chennai
Summary
Proven leader in programming strategy and insights with a track record of driving content development. Expert in conducting market research and applying insights into content strategy. Demonstrates strong capability in team management, media strategy, sales, crossfunctional collaboration, and innovation.
Overview
21
21
years of professional experience
Work History
Senior Manager – Programming Strategy & Insights
Star India Pvt. Ltd.
Chennai
01.2022 - Current
- Leading the content development process by providing insights from market research.
- Collaborate with internal teams, writers, and production houses, and provide a road map for content.
- Conduct regular primary research to gather consumer feedback to enhance show quality.
- Regular brand equity studies both qualitative and quantitative aspects, enabling management to make business decisions.
- Lead secondary research projects that help us to fine-tune show inputs.
Senior Manager – Product Revenue and Strategy
Star India Pvt. Ltd.
04.2020 - 12.2021
- Managed pricing and revenue strategies for Star Maa cluster
- Provided strategic input for sales teams to maximize yield and optimize client targeting
Manager – Product Revenue and Strategy
Star India Pvt. Ltd.
08.2019 - 03.2020
- Headed pricing and revenue management for Star Vijay GEC
- Developed pricing benchmarks and sales strategies
Planning Manager – Media
ITC Ltd.
03.2016 - 08.2019
- Led TV, print, radio, and OOH media for the staples portfolio
- Managed media agency relations and ensured effective campaign implementation, meeting objectives for reach, frequency, and CPRP
Senior Media Planner & Business Group Head (2013)
MEC India – GroupM
07.2011 - 03.2016
- Led a team to deliver strategic media plans for South clients, optimizing for CPRP and budget efficiency
- Promoted in 2013 and to deliver Strategic Media Plans for Britannia Industries
Planning Manager
Madison Communications Pvt. Ltd.
01.2010 - 07.2011
- Developed media strategies for Britannia, focusing on effective implementation and post-campaign analysis
Marketing Executive
Lawrence and Mayo
Bangalore
04.2008 - 11.2009
- Collaborated with the retail sales team to develop targeted promotions and incentive programs.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Headed the Corporate Sales Program for showcasing product and service offerings.
Pre MBA Experience - Sales Officer
Chennai Ford, Asian Paints & Titan Ind.
Chennai & Trichy
01.2004 - 03.2007
- Hands on experience in front line sales and retail sales including dealer management and managing MBOs
Education
MBA - Marketing
Bangalore Management Academy
AustraliaB.Com -
Pachaiyappa’s College for Men
Skills
- Content strategy and Research
- Market analysis
- Strategic planning
- Leadership and Team Management
- Brand and Campaign Management
- Sales and Marketing
- Cross-functional communication
- Innovation management
- Talent development
Hobbies and Interests
- Avid motorcycle rider, road trip enthusiast. Driven/Ridden across India
- Amateur photographer
- Passionate about reading travel blogs.
- Ardent consumer of Geo Political and Science fiction content
Languages
Tamil
First Language
English
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Kannada
Elementary (A2)
A2
Timeline
Senior Manager – Programming Strategy & Insights
Star India Pvt. Ltd.
01.2022 - Current
Senior Manager – Product Revenue and Strategy
Star India Pvt. Ltd.
04.2020 - 12.2021
Manager – Product Revenue and Strategy
Star India Pvt. Ltd.
08.2019 - 03.2020
Planning Manager – Media
ITC Ltd.
03.2016 - 08.2019
Senior Media Planner & Business Group Head (2013)
MEC India – GroupM
07.2011 - 03.2016
Planning Manager
Madison Communications Pvt. Ltd.
01.2010 - 07.2011
Marketing Executive
Lawrence and Mayo
04.2008 - 11.2009
Pre MBA Experience - Sales Officer
Chennai Ford, Asian Paints & Titan Ind.
01.2004 - 03.2007
MBA - Marketing
Bangalore Management Academy
B.Com -
Pachaiyappa’s College for Men
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