Summary
Overview
Work History
Education
Skills
Timeline
Generic

Namesh Dubey

Mumbai

Summary

Dynamic Creative Director with a solid background in Media and Entertainment . Adept at leading high-profile projects creation and seamlessly integrating brands. Seeking a Strategic Partner Manager role at Google to leverage the expertise in content programming, strategic planning, and partnership development to drive growth and innovation.

Overview

12
12
years of professional experience
24
24
years of post-secondary education

Work History

AVP- Content Programming & Strategy

Sony Network India
02.2023 - Current
  • Leading content strategy and development for Sony Entertainment Television and Sony LIV, driving audience engagement.
  • Spearheaded negotiations and executed contracts with major music labels, ensuring compliance and usage rights for music content across platforms.
  • Worked cross-functionally with Sales, Marketing, tech and commercial teams to align content with business objectives.
  • Implemented brand integration strategies and created new destination for sponsor within show that led to 25% increase in sponsorship revenue for 'Kaun Banega Crorepati' -
  • Optimized content production processes, reducing production and ancillary costs by 15%.
  • Delivered custom content solutions for sponsors like RBI,Asian Paints, Govardhan Ghee, MRF , Pepsi, Xiaomi and more , resulting in 25% increase in brand awareness metrics.
  • Implemented innovative marketing campaigns that led to increased brand awareness and sales growth.

Commissioning Editor/ Content Producer

MX Player
08.2018 - 01.2023
  • Played key role in launching MX Player to market, focusing on acclaimed shows that garnered recognition from Filmfare and Asian Academy Awards.
  • Established partnerships with major music labels, negotiating licenses and agreements for music content, ensuring compliance and usage rights.
  • Managed budgets effectively, strategically allocating resources for optimal utilization and creative production.
  • Negotiated deals for "Times of Music," collaborating with music labels to secure licenses and agreements, resulting in 1 billion plus minutes of viewership on MX Player.
  • Included key influencers in main cast of show Campus Diaries, which helped gain traction to show also boosted social media interactions by 50% for key shows on MX Player. -
  • Secured partnerships with Smule, a music platform, resulting in approximate 25% increase in revenue from music-related content on MX Player.
  • Won Best Story and Screenwriter Award from E4M Awards for "Matsya Kaand" and received Asian Academy Award and Filmfare Award for "Times of Music."

Head of Programming (Digital + Linear)

Essel Vision Production/ Zee Studios
03.2018 - 08.2018
  • Managed budgets and P&L statements and got the profits up by 15 percent during the year, managed a team of 15 content creators and producers.
  • Oversaw development, pitching, and production of content for TV and digital platforms, securing approvals for maximum show productions.
  • Led creative ideation, focusing on audience preferences and platform-specific expectations to deliver engaging content.
  • Collaborated with legal teams to ensure content compliance and copyright clearances, mitigating legal risks.

AVP- Programming

Zee TV
07.2012 - 03.2018
  • Developed and executed audience-centric shows, achieving high ratings and revenue growth for channel. - Collaborated with brands and sales teams to integrate sponsor brands into shows, winning multiple awards for innovative ideas.
  • Was Selected for ACE program in Zee which was aimed at developing future leaders.

Education

Bachelors in Electrical Engineering -

Sri Ramdeobaba Kamla Nehru Engineering College
Nagpur
09.2003 - Current

Diploma in Electrical Engineering -

Shree Datta Meghe Polytechnic
Nagpur
06.2000 - 07.2003

Skills

Content Strategy & Development

undefined

Timeline

AVP- Content Programming & Strategy

Sony Network India
02.2023 - Current

Commissioning Editor/ Content Producer

MX Player
08.2018 - 01.2023

Head of Programming (Digital + Linear)

Essel Vision Production/ Zee Studios
03.2018 - 08.2018

AVP- Programming

Zee TV
07.2012 - 03.2018

Bachelors in Electrical Engineering -

Sri Ramdeobaba Kamla Nehru Engineering College
09.2003 - Current

Diploma in Electrical Engineering -

Shree Datta Meghe Polytechnic
06.2000 - 07.2003

Similar Profiles

  • Dheeraj Khandelwal

    Dheeraj KhandelwalDheeraj Khandelwal

    Sales Manager at Sony Pictures Network, Sony Pictures Networks India Pvt LtdSales Manager at Sony Pictures Network, Sony Pictures Networks India Pvt Ltd

  • Nishant Gaurav

    Nishant GauravNishant Gaurav

    ASSISTANT MANAGER, AD SALES at SONY PICTURES NETWORK INDIA LIMITEDASSISTANT MANAGER, AD SALES at SONY PICTURES NETWORK INDIA LIMITED

  • Parul Rautela

    Parul RautelaParul Rautela

    Ad Operations Specialist at Sony Pictures Network IndiaAd Operations Specialist at Sony Pictures Network India

  • Suraj Seth

    Suraj SethSuraj Seth

    Assistant Manager – Direct Tax at CBV & Associates LLPAssistant Manager – Direct Tax at CBV & Associates LLP

  • Aditya Apte

    Aditya ApteAditya Apte

    Product Manager at ProgIST Solutions LtdProduct Manager at ProgIST Solutions Ltd

CREATE PROFILE
Namesh Dubey