KVN Hemanth
Bapatla
Summary
Ambitious Category Manager experienced in driving profitability and margin expansion with vision and ecommerce strategies. Systematic approach in building strong vendor relationships and driving negotiations. Attentive to dynamics of different markets and trends affecting clients.
Overview
4
4
years of professional experience
Work History
Category Manager
Zomato Hyperpure
Gurugram
10.2021 - Current
- Led a team of 13 to manage the P&L of the Edible Oils and Dry Fruits category for Pan India, located in 10 cities, contributing over 85 crores in MoM GMV.
- Accountable for building Category, Marketing, and Supply Chain metrics, including Average Order Value, Order Throughput Rate, NPS, Price Benchmarking, Out of Stock, Wastages, and Returns to bring growth, as well as new customer conversion and retention.
- Anticipating future trends using KLC Indices and CBOT, and taking positions accordingly for quarterly planning.
- Assisted in developing policies and procedures related to vendor management.
- Developed assortment strategies using customer insights, market trends, and historical data. Leveraged data-driven forecasting to optimize inventory and reduce stock imbalances.
- SPOC for Vendor Management for price negotiations, fulfillment, contracts, operations, and payables for 150+ vendors across Pan India.
- Built strong relationships with key vendors to secure favorable terms, pricing, and promotions. Focused on collaboration to drive mutual growth.
- Designed and executed promotional campaigns, effectively managing pricing strategies to drive sales and enhance margins.
Management Trainee
NCDEX e-Markets Ltd.
Ahmedabad
05.2021 - 10.2021
- Procurement of agricultural commodities for government agencies in Gujarat, such as NAFED and GSCSC, across different talukas
- Conducting reverse auctions for desired commodities based on seasonal requirements
- Collaborating with state and central departments to implement an Emission Permit Trading system in Gujarat to control air pollution
Education
PGDM (ABM) - Agricultural Business And Management
Vaikunth Mehta National Institute of Co-operative Management
Pune, MH12.2021
B.Tech. - Agricultural Engineering
Acharya NG Ranga Agricultural University
AP12.2019
Skills
- Strategic planning
- Campaign performance
- Pricing Strategy
- Vendor management
- Cost reduction strategies
- Brand Management
- Merchandising strategies
- Team leadership
Accomplishments
- Increased sourcing margins from ₹1.3 per kg to ₹8.5 per kg over the past three years, year-on-year OTR
- Achieved 5X category growth in 3 years, scaling tonnage with substantial performance improvements
- Successfully launched 210+ new articles by analyzing market trends and merchant needs
- Improved OTR from 11% to 37% by using appropriate strategies ( SEO, Customer Behavior, Promotions etc)
Languages
- English, Hindi, Telugu
Timeline
Category Manager
Zomato Hyperpure
10.2021 - Current
Management Trainee
NCDEX e-Markets Ltd.
05.2021 - 10.2021
PGDM (ABM) - Agricultural Business And Management
Vaikunth Mehta National Institute of Co-operative Management
B.Tech. - Agricultural Engineering
Acharya NG Ranga Agricultural University