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Lakshay Kumar Bhatnagar
SEO & Performance Manager
Ghaziabad,Uttar Pradesh
Summary
SEO Head with around 6 years of experience in effective Digital marketing and optimization. Performed online research, Competitor Analysis and keyword searches targeting new and potential clients. Create SEO and Social Media Strategies to gain more leads and traffic. Produced performance reports using analytical data gained from research and client analysis. I am effectively working as a bridge between the content, Graphic, and SEO teams. Apart from the aforementioned executive duties, I am aligned with managing SEO and social media platforms and have handled client handles on a freelance basis. When not working, I find time for my dog and love to watch my favourite team Manchester United.
Overview
6
6
years of professional experience
5
5
Certifications
2
2
Languages
Work History
SEO & Performance Manager
Botlab Dynamics (IIT Delhi)
Delhi, Delhi
07.2024 - Current
- Improved team performance by implementing new KPI tracking systems and providing regular feedback.
- Facilitated cross-departmental collaboration, fostering a culture focused on continuous improvement and shared success.
- Developed, tracked and analyzed variance of key performance measurements.
- Generated leads for clients through targeted pay-per-click advertising campaigns across multiple platforms such as Google Ads and Facebook Ads Manager.
- Managed Google Ads campaigns, continuously monitoring performance metrics and adjusting bids for optimal results.
- Maintained strong working knowledge of popular PPC platforms such as Google Ads, Bing Ads, Facebook Advertising, LinkedIn Ads among others for effective campaign management across channels.
- Improved lead generation by implementing targeted digital advertising campaigns on platforms such as Google Ads and Facebook Ads.
- Maintained strong relationships with key platform partners such as Google Ads and Bing Ads, staying current on platform updates and new features available for advertisers.
- Collaborated closely with product development teams, providing insights on user behavior patterns observed during ad reviews.
- Reduced fraudulent activity by identifying and removing deceptive or misleading ads from the platform.
- Maintained a secure online environment by detecting and eliminating malicious or harmful advertisements.
- Exhibited strong attention to detail while evaluating various elements of ads including text, images, and targeting criteria.
- Improved ad quality by diligently reviewing and analyzing content for compliance with platform policies.
- Efficiently managed time-sensitive tasks, prioritizing reviews based on urgency and potential impact on business objectives.
- Supported team efficiency by collaborating with colleagues to maintain consistent ad review standards.
- Protected brand reputation by consistently monitoring and enforcing guidelines against inappropriate or offensive content.
- Enhanced user experience by promptly addressing and resolving flagged ad issues.
SEO Manager
White Pencil Studio
02.2023 - Current
- Handled around 10 Projects in a span of around 1.5 years with a team of 12 employees (SEO & Content)
- Developed strong relationships with industry influencers through proactive outreach and networking.
- Gained a good relationships with clients and help them to renew project contracts.
- Analyzed website analytics data to identify opportunities for growth and optimization.
- Provided ongoing staff training in SEO best practices, fostering culture of continuous improvement.
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Implemented link-building strategies designed to increase domain authority and improve search visibility.
- Conducted competitor analysis to identify potential areas for growth and outperformance.
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Managed team of content creators to ensure timely production of high-quality, optimized materials.
- Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
- Streamlined website performance by identifying and resolving technical SEO issues.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- Worked with development team to properly implement SEO best practices on newly developed code.
CEO & DM Strategist
Self-employed
Ghaziabad, Uttar Pradesh
06.2022 - Current
- Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
- Optimized e-commerce websites, enhancing product listings, improving site navigation, and increasing conversions.
- Implemented link-building strategies designed to increase domain authority and improve search visibility.
- Nurtured organic growth over time through consistent application of white-hat SEO techniques and long-term strategic planning.
- Reduced bounce rates through in-depth analysis of user behavior data, identifying areas for improvement within the overall site structure.
- Developed strong relationships with industry influencers through proactive outreach and networking.
- Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
- Managed a team of content creators to ensure timely production of high-quality, optimized materials.
- Boosted search engine rankings with consistent keyword research and targeted content development.
- Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
- Spearheaded efforts to optimize local search results for increased exposure and customer engagement.
- Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
- Analyzed website analytics data to identify opportunities for growth and optimization.
- Enhanced online brand visibility by creating engaging, shareable content tailored for multiple platforms.
- Streamlined website performance by identifying and resolving technical SEO issues.
- Regularly monitored industry trends, adapting tactics as needed to maintain a competitive edge in the ever-evolving digital landscape.
- Led a successful website migration project without loss of rankings or traffic by coordinating closely with developers and ensuring seamless communication among all parties involved.
- Conducted competitor analysis to identify potential areas for growth and outperformance.
- Provided ongoing staff training in SEO best practices, fostering a culture of continuous improvement.
- Improved user experience through comprehensive site audits and meticulous attention to detail.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Completed keyword research to target clients based on keyword targeting.
SEO Head
KUBE RETAIL TECH PVT LTD.
11.2021 - 02.2023
- Working as a SEO Manager, I am handling the SEO of 3 Cities (Noida, Ghaziabad, Bareilly) with my team.
- Created SEO strategies to exceed market competitors and meet client needs.
- Completed keyword research to target cities based on keyword targeting.
- Reviewed and optimized our sites to improve keyword targeting URL strategies, website architecture and content.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Proofread and edited our website's content to alleviate errors and improve overall quality.
- Researched and implemented search engine optimization recommendations.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Handled the Social Media Platforms of all the cities.
- Finding and Fixing all the Technical errors of the Custom-coded website with the help of Development team.
- Partnered with graphic designers creating content and promoting ad campaigns.
- Developed and implemented quality link-building strategies.
- Created content strategies for digital media.
- Improved the DA and PA of the new custom-coded website.
SEO Executive
Remote Stacx Solutions Private Limited
09.2019 - 11.2021
- I've utilized search engine optimization (SEO) tools and been involved in building quality links for the host/client websites.
- I have optimized client's websites to improve their overall DA and worked with the team to build a keyword and content strategy.
- Created Quality Backlinks for more than 90 Projects in 2.5 Years .
- I have the experience of handling social media channels and posting with a strategy in place to increase the overall reach/followers.
- Completed keyword research to target clients based on keyword targeting.
- Researched and implemented search engine optimization recommendations.
- Performed in-depth analysis of new client sites.
- Designed and implemented social media strategies to align with business goals.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Suggested and implemented new features to develop brand awareness.
- Increased customer engagement through social media.
Education
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Krishna Engineering College, Ghaziabad
Ghaziabad 2015.07 - 2019.06
Intermediate - Science Education
Ryan International School, Ghaziabad
Ghaziabad 05.2011 - 2015.05
Skills
Marketing and advertising
undefinedCertification
Google Garage - Fundamentals of Digital Marketing
Software
Google Search Console
Facebook Meta Ads
Google Adwords
Semrush
Ahrefs
Screaming Frog
Uber Suggest
Google Keyword Planner
Quote
It isn’t the mountains ahead to climb that wear you out; it’s the pebble in your shoe.
Muhammad Ali
Timeline
SEO & Performance Manager
Botlab Dynamics (IIT Delhi)
07.2024 - Current
SEO Manager
White Pencil Studio
02.2023 - Current
CEO & DM Strategist
Self-employed
06.2022 - Current
SEO Head
KUBE RETAIL TECH PVT LTD.
11.2021 - 02.2023
SEO Executive
Remote Stacx Solutions Private Limited
09.2019 - 11.2021
Intermediate - Science Education
Ryan International School, Ghaziabad
05.2011 - 2015.05
Bachelor of Technology - Electrical, Electronics And Communications Engineering
Krishna Engineering College, Ghaziabad
2015.07 - 2019.06
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