Lakshmi Supraja Siddabattuni
Digital Marketing Specialist
Summary
Highly motivated digital marketing professional with 6+ years of experience in digital marketing channels like Google Adwords, Social Media Optimisation, Search Engine Optimisation, Affliate Marketing and Email Marketing. Hands on experience in providing the necessary strategic marketing skills to ensure streamlined operations, client satisfaction, and significantly increase in ROI
Overview
6
6
years of professional experience
7
7
years of post-secondary education
8
8
Certifications
1
1
Language
Work History
<p>Senior Marketing Specialist</p> <p></p>
Burning Plates Private Limited
10.2020
Assists in development of marketing plan in support of SMB and provide outputs on time and on budget
Lead the creation, delivery and execution of digital and social campaigns (Facebook, Instagram, LinkedIn, and Google Adwords) for clients within various platforms to build awareness, engage audience and grow and retain audience
- Manage day-to-day activities including; writing and creating a wide variety of content, social media monitoring, community-outreach efforts, reporting, etc
Developing, managing and designing layouts of communications such as Emails, Landing pages, Lead forms, newsletters, and event support materials
Manage logistics, including: update web-based deal and contact management systems, develop internal updates, etc
- Developing relationships within the businesses to anticipate client perceptions, manage challenges and maximize on market opportunity
Creating custom reports weekly/monthly/yearly based on clients needs and also to achieve particular KPIs (CPA and CPV, CTR).
- May perform other duties and responsibilities that management may deem necessary from time to time
<p>Marketing Specialist </p> <p></p>
Gus Education India pvt Ltd
04.2019 - 10.2020
- Overall supervision on all marketing channels and sustainable strategies to grow quality traffic to brand-specific client websites
- Created digital, as well as offline marketing materials for events by abstracting and developing creative materials, from the scratch
- Designed high-quality landing pages by using major WYSIYG tools like Convertri and updating new programs and special offers
- Involved in scheduling and executing e-mail campaigns, newsletters, webinars especially to engage the audience
- Administered all the activities and scheduling of content on Instagram, Facebook, Twitter, and LinkedIn
- Generated weekly/monthly reports to track the progress of campaigns using Excel, Sale force and Power Bi
- Ensured that service implementations exceed client expectations through constant communication, prompt issue, resolution, and detailed project planning and execution
- Collaborated with Online Advertisers, Graphic designers and Copywriters teams to deliver exceptional metrics to clients
- Successfully achieved lead generation and ROI targets across all marking channels
<p>Digital Marketing Executive</p> <p></p>
Payswiff Solutions Private Limited
09.2018 - 01.2019
- Involved in creation and execution of online marketing strategies for lead generation and brand awareness
- Identifying and optimising the deficiencies in running PPC campaigns to close the gaps
- Performed trend analysis which resulted in development of integrated social media market campaigns to broaden market reach
- Ensured application of Google AdWords campaign management to maximise ROI using Google Analytics and Webmaster
- Managed and maintain online reputation by monitoring and responding to online reviews, route to channels and leadership for proper follow-up
<p>Search Engine Optimiser</p> <p></p>
Tanla Solutions Public Limited
07.2016 - 09.2018
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages
- Devised strategies and roadmaps to support product vision and value to business
- Developed marketing content such as blogs, promotional materials and advertisements for social media
- Utilised techniques such as cold calling, networking and prospecting to develop new leads
- Implemented weekly promotional and editorial strategies to improve customer engagement across all channels
- Measure and report on marketing effectiveness/efficiency KPI's including incremental revenue, lead generation, ROI and cost per lead
<p>Digital Marketing Executive</p> <p></p>
iPrism Technologies Company
04.2015 - 07.2016
- Directed traffic growth strategies, including SEO, affiliate linking campaigns, content distribution, email marketing and trackbacks
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data
- Monitored return on investment of online and social media marketing efforts
- Discussed SEO needs and optimised strategies for short- and long-term campaigns
- Improved page content, keyword relevancy, and branding to achieve search engine optimisation goals
<p>Trainee -Chemist (R&D Dept)</p> <p></p>
Ameya laboratories LTD
08.2014 - 01.2015
Education
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ICFAI University - Online MBA
08.2020 -
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Bapatla Engineering College
09.2010 - 05.2014
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Sri Surya junior college
01.2008 - 06.2010
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Gowtham model school
01.2007 - 04.2008
Skills
Google Ad words (PPC or SEM)
Social Media Optimization
Search Engine Optimization
Email Marketing
Mobile App Marketing
Google Tag Manager
Search Ads 360
Google Analytics
Software
Certification
Google Fundamental of Digital Marketing Certification
CUST
Declaration:
I hereby declare that the above mentioned information is true to the best of my knowledge.
Place: Hyderabad
Signature: S.L.Supraja
Timeline
Senior Marketing Specialist
Burning Plates Private Limited
10.2020
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ICFAI University - Online MBA
08.2020 -
Marketing Specialist
Gus Education India pvt Ltd
04.2019 - 10.2020
Digital Marketing Executive
Payswiff Solutions Private Limited
09.2018 - 01.2019
Search Engine Optimiser
Tanla Solutions Public Limited
07.2016 - 09.2018
Digital Marketing Executive
iPrism Technologies Company
04.2015 - 07.2016
Trainee -Chemist (R&D Dept)
Ameya laboratories LTD
08.2014 - 01.2015
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Bapatla Engineering College
09.2010 - 05.2014
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Sri Surya junior college
01.2008 - 06.2010
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Gowtham model school
01.2007 - 04.2008