Microsoft Office
Lakshya Bhanot
Content Marketing Manager
B-317, Supertech Oxford Square, Sector-16B, Greater Noida West, Uttar Pradesh,India
Summary
Dedicated and Motivated Marketing professional working towards the purpose of meeting company goals utilizing consistent and organized practices. Skilled in solution based working patterns and adapting to new situations and challenges to best enhance the organizational brand. I am confident in my ability to contribute ideas, plans, and knowledge through execution and management of impactful campaigns and promotions.
Overview
2
2
years of professional experience
19
19
years of post-secondary education
10
10
Certifications
3
3
Languages
Work History
Content & Social Media Manager
SportsLumo (Unyscape Infocom Pvt. Ltd.)
Noida, Uttar Pradesh, India
07.2021 - 04.2022
- Collaborated with team of seasoned Sports Journalists and SEO specialists to create creatives and copy promoting clients' objectives like Outreach, Engagement and Referral Traffic.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content while working on Social Media Platforms like Facebook, Twitter.
- Strategized content based on Social Media Insights and trends, global Sporting scenario, Google Analytics, and Keyword Planning through software like SEMrush.
- Planned,Developed and Executed several Marketing and Content Streams for Social Media Platforms Like Facebook.
- Designed and Ran Campaigns including the Landing Pages on the Website's CMS and their mechanisms to ensure successful initiation to conclusion of contests, giveaways and quizzes. And Integrating them for Social Media promotion.
- Worked on the VSEO for YouTube series like “50 Greatest Olympic Moments for India”, ”Greatest XI for a National Football Team”, etc.
- Video Transcription for Youtube Videos for the Channel.
- Managed Outreach campaigns, Facebook digital asset management like Facebook Groups, Facebook Stories.
- Exploring Organic Growth Opportunities for Digital PR
- Developed Creatives and Copies for Paid Social Media Ads for the Advertising Team to execute.
- Developed Creatives for Illustrative and Engaging Posts to mark major sporting events, News Reporting, Player/Athlete Milestones using software like Adobe Photoshop and Affinity Photo.
- Formatted articles, blogs and webpages with photos and infographics.
- Completed thorough research into assigned topics.
- Wrote nonfiction prose such as short stories, moments in sporting history, influence of Pop Culture as well as advertising material for use in promoting content for Social Media.
Junior Growth Hacker
Unyscape Infocom Pvt. Ltd.
Noida,Uttar Pradesh, India
07.2021 - 04.2022
- Worked on client projects like MamaEarth, LambdaTest while being on training in initial months with the more seasoned Digital PR team before being allocated to the SportsLumo project.
- Exploration of Growth Hacking opportunities and providing SEO, SMO based solutions to client specific needs.
Education
BBA - Marketing
Amity School of Business, Amity University
Uttar Pradesh, India 07.2017 - 07.2020
Diploma - Mechanical Engineering
Lovely Professional University
Jalandhar, Punjab 05.2013 - 05.2016
High School Diploma -
Cambridge School
Noida, Uttar Pradesh 04.2000 - 04.2013
Skills
SMO
Content Development
Digital Content creation
Content editing
Video Search Engine Optimization
Fast Learner
Excellent Attention to Detail
Software
Google Analytics
Adobe Photoshop
Affinity Photo
Wordpress (CMS)
Youtube Studio
Facebook Creator Studio
Meta Business Suite
SEMrush
Certification
SEMrush - Advanced Competitive Research Exam
Interests
Pop Culture Industry
Retro Marketing
Brand Collaborations
Cultural Memorabilia
Timeline
Content & Social Media Manager
SportsLumo (Unyscape Infocom Pvt. Ltd.)
07.2021 - 04.2022
Junior Growth Hacker
Unyscape Infocom Pvt. Ltd.
07.2021 - 04.2022
SEMrush - Advanced Competitive Research Exam
07-2021
SEMrush - Backlink Management Exam
07-2021
SEMrush - Competitor Analysis with Semrush Exam
07-2021
SEMrush - Keyword Research Exam
07-2021
SEMrush - SEO Fundamentals Exam
07-2021
Google Analytics Academy - Google Analytics For Beginners
10-2020
Google Digital Garage - Fundamentals of Digital Marketing
07-2020
Amity School of Foreign languages - Foreign Business Languages - German
07-2020
Amity Institute of English Studies & Research - English & Communication Skills
07-2020
Amity Centre of Behavioural Science - Behavioural Science
07-2020
BBA - Marketing
Amity School of Business, Amity University
07.2017 - 07.2020
Diploma - Mechanical Engineering
Lovely Professional University
05.2013 - 05.2016
High School Diploma -
Cambridge School
04.2000 - 04.2013