Lal Shikherendra Pratap Singh
Allahabad
Summary
To leverage my expertise in media sales, brand solutions, and client servicing to drive revenue growth and deliver impactful advertising campaigns. Seeking a challenging role in the advertising industry where I can utilize my strategic planning, relationship management, and campaign execution skills to create innovative brand experiences, achieve business objectives, and contribute to organizational success.
Overview
17
17
years of professional experience
Work History
Senior Manager
TV Today Network (Aaj Tak Digital)
12.2025 - Current
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Increased customer satisfaction with timely project deliveries and seamless communication.
Senior Manager (UP)
LIVE TIMES NEWS
10.2025 - 12.2025
- Will be responsible for managing and maintaining client relationships, ensuring customer satisfaction, and achieving account growth and targets.
- Collaborating with cross-functional teams to deliver on client needs and expectations.
- Develop and implement account growth strategies to achieve sales targets.
- Build and maintain long-term relationships with clients and advertising partners.
- Ensure client satisfaction through effective issue resolution and proactive communication.
- Handle client communications, proposals, and campaign coordination.
- Monitor account performance and prepare regular reports and insights for clients.
- Identify new business opportunities and contribute to revenue generation initiatives.
- Department: Sales & Marketing
- Functional Area: Sales (Govt. & Commercial)
- Category: Regional & National clients
Senior Manager (UP)
BMEG Pvt. Ltd.
11.2024 - 07.2025
- Design, develop, and execute comprehensive advertising campaigns across multiple channels, including: Print, Radio, Digital, Out-of-Home (OOH), Cinema, TV utilizing creative strategies to engage target audiences and drive client objectives.
- Manage and monitor advertising budgets to ensure campaigns are cost-effective.
- Stay current on industry trends and competitor activity.
- Revenue Generation for India’s top Hindi news website Amar Ujala, Aaj Tak, Lallantop & Tak Channels from National & Regional Brands, Digital Ad, State Govt. & Regional markets.
- Develop and implement advertising strategies and campaigns.
- Lead, mentor, and supervise creative and account management teams.
- Build and maintain strong relationships with clients.
- Monitor and analyze advertising trends to stay ahead in the market.
- Conduct market research to identify target audiences and optimize ad strategies.
- Measure and report on marketing campaign performance.
- Deploy successful marketing campaigns and own implementation from ideation to execution.
- Collaborate with marketing and creative teams to develop advertising concepts.
- Ensure compliance with legal and ethical standards.
- Department: Sales & Marketing
- Functional Area: Sales (Govt. & Commercial)
- Category: Regional & National clients
Regional Manager (UP, Bihar & Jharkhand)
Amar Ujala Web Services Pvt Ltd.
08.2023 - 11.2024
- Build new revenue streams like Ideation’s, Branded Content, Sponsored Videos, Events and integration with Print.
- Revenue Generation for India’s top Hindi news website Amar Ujala from National & Regional Brands, Digital Ad Agencies, State Govt. & Regional markets.
- Develop and implement effective sales strategies.
- Responsible for generating business for Amar Ujala Digital Platforms from various location Uttar Pradesh, Bihar & Jharkhand.
- Establish productive and professional relationships with key personnel in industry.
- Prepare monthly, quarterly and annual sales forecasts.
- Department: Digital Marketing
- Functional Area: Digital Sales (amarujala.com)
- Category: Regional & National clients
Deputy Manager
India Today Group
11.2019 - 08.2023
- Digital advertising business for India Today Group owned news website www.thelallantop.com & video based digital first mobile channels of TAK Channels.
- TAK Channels is the portfolio of 28 different video based digital first mobile channels that provide niche video content for National, International & Regional news, Sports, Technology, Lifestyle, Entertainment, Health & Fitness, Astrology, Kids, Gaming, Crime & Cinema.
- Identify and acquire business from corporate of private and government entity through sourcing of their branding and performance campaigns on our digital and social media platform of The Lallantop.com and TAK Channels on the basis of CPM, CPC, CPL, CPA& affiliate marketing.
- Generate revenue through sale of digital ad space inventory available across our digital platform and video inventory available on it’s You tube channel &Facebook page as pre-stitched video ads, pre-stitched L- Band & Aston Band in our video content, brand sponsorship for video content, creating branded content videos, ROS Banner Ads, Hi Impact Ads, Native Content, pre-roll video ads, digital brand solution & programmatic deals.
- Plan revenue forecast for the region and devise strategy for expansion of new business streams and categories catering to the operational market.
- Acquire business from clients by identifying their communication needs to create a digital engagement campaign that encompasses of digital touch points available in our gamut.
- Work effectively in a cross-functional capacity including key partnerships with marketing, finance, ad ops, product, solutions and insights to ensure accurate and a timely service delivery to clients.
- Department: Digital Marketing (TV Today Network Limited)
- Functional Area: Digital Sales (Lallantop & Mobile Tak Channels)
- Category: Regional & National clients
Deputy Manager
Rajasthan Patrika Pvt Ltd. - FM-Tadka 106.4
05.2018 - 10.2019
- Target Achievement Coach the team and get the best from everyone for sales in a competitive environment, ensuring company guidelines with respect to credit days and credit limit.
- Customer Relationship Management Build Relationship with clients to develop revenue.
- Sales Innovative and Innovations Positive change that your customer values and that in turn, leads to more sales.
- Learning and Development Progress every quarter. Training progress report initiatives- self learning/ application of learning.
- MIS Ensuring reports are accurate reflecting clearly the information 1 Monthly projection and Qty Projection. 2 Outstanding 3 Backup plan for target achievement and 4 Ensuring reports are sent on time.
- Projecting Sales Plan on Weekly and Monthly basis for the team and unit.
- Department: Media Marketing
- Functional Area: Space selling (Radio)
- Category: Team Head (All categories)
Assistant Manager
Jagran Prakashan Ltd.
09.2016 - 05.2018
- Space selling through Direct Marketing and Ad agencies both.
- Maintain & enhance relationship with the existing clients of company.
- Regular interaction with the clients through sales calls and develops new business.
- Coordinate ad agencies and clients to ensure payments.
- New clients’ acquisition, taking Care of existing clients, recalling of old clients.
- Monitor and track missed ads.
- Ensure quality service to clients for recurring business from them by resolving their problems and concerns.
- Department: Dainik Jagran Media Marketing
- Functional Area: Space selling (Print Ad)
- Category: Retail, Corporate & Education.
Senior Executive
Hindustan Media Venture Ltd.
12.2014 - 09.2016
- Analyze how our brand is positioned in the market and crystallize targeted consumers insights
- Take brand ownership and provide the vision, mission, goals and strategies to match up to
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies
- Lead creative development and create motivating stimulus to get targeted population to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Coach the team and get the best from everyone
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities
- Oversee marketing and advertising activities to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks
- Brainstorm new and innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Department: Events & Marketing
- Functional Area: Brand Development & Events
- Category: Brands & Events
Officer
Amar Ujala Publications Ltd.
11.2012 - 12.2014
- Space selling through Direct Marketing and Ad agencies both.
- Maintain & enhance relationship with the existing clients of company.
- Regular interaction with the clients through sales calls and develops new business.
- Coordinate ad agencies and clients to ensure payments.
- New clients’ acquisition, taking Care of existing clients, recalling of old clients.
- Monitor and track missed ads.
- Ensure quality service to clients for recurring business from them by resolving their problems and concerns.
- Department: Media Solution
- Functional Area: Business Development
- Category: Retail
Retail Manager
Vikas Internationals Pvt. Ltd.
05.2009 - 10.2012
- Branding and Promotions.
- Media Planning and Buying
- Business Planning: Involved in conceptualizing, planning, implementing and monitoring of winning Marketing and Sales strategies to drive growth in business volumes
- Market Research
- Competition Mapping: Tracking key Competitors on critical aspects like updated trends, product offerings, catchments activities, supply chain management & target audience spectrum.
- Marketing Activities: Designing various Below the Line marketing activities.
- Loyalty Program
- Involved in PR activities & Social Media
- Franchisee Support + development.
- Functional Area: Sales, Branding and Promotions
Education
M.B.A -
SHIATS
Allahabad01-2013
B.B.A - undefined
Birla Institute of Technology
Mesra, Ranchi01-2009
Intermediate - undefined
Jamuna Christian Inter College
Allahabad01-2005
Skills
Strategic planning
Talent development
Operations management
Resource allocation
Operations planning
Cross-functional collaboration
Corporate communications
Personal Details
- Date of Birth: 22 Nov. 1987
- Gender: Male
- Marital Status: Married
- Nationality: Indian
- Permanent Address: Sunderpur Niwas, 580/359-A, Mutthiganj, Allahabad, U.P
- Mobile: +91 9307699714
- E-mail: Shikharendra@rediffmail.com
Timeline
Senior Manager
TV Today Network (Aaj Tak Digital)
12.2025 - Current
Senior Manager (UP)
LIVE TIMES NEWS
10.2025 - 12.2025
Senior Manager (UP)
BMEG Pvt. Ltd.
11.2024 - 07.2025
Regional Manager (UP, Bihar & Jharkhand)
Amar Ujala Web Services Pvt Ltd.
08.2023 - 11.2024
Deputy Manager
India Today Group
11.2019 - 08.2023
Deputy Manager
Rajasthan Patrika Pvt Ltd. - FM-Tadka 106.4
05.2018 - 10.2019
Assistant Manager
Jagran Prakashan Ltd.
09.2016 - 05.2018
Senior Executive
Hindustan Media Venture Ltd.
12.2014 - 09.2016
Officer
Amar Ujala Publications Ltd.
11.2012 - 12.2014
Retail Manager
Vikas Internationals Pvt. Ltd.
05.2009 - 10.2012
B.B.A - undefined
Birla Institute of Technology
Intermediate - undefined
Jamuna Christian Inter College
M.B.A -
SHIATS