Lanka Parda Sarathi
Summary
Results-driven Specialist Cluster Marketing Activation with expertise in logistics and distribution management. Skilled in international logistics, cold chain management, and inventory control, including SAP SD/S4 HANA. Optimised supply chain operations and managed vendor and freight relationships to ensure compliance and efficiency. Aiming to leverage logistics knowledge to enhance operational performance within a forward-thinking organisation.
Overview
21
21
years of professional experience
Work History
Specialist Cluster Marketing Activation
Dr. Reddy’s Laboratories Ltd.
10.2010 - 06.2026
Handling Brand promotions procurement for India Business
Manager – International Logistics
Dr. Reddy’s Laboratories Ltd.
Hyderabad, Telangana
11.2018 - 07.2025
- Handled Export logistics for emerging markets, shipment execution, LC operations, marine insurance, export finance, customs coordination, freight management, cold-chain logistics, demand planning coordination, new product launches, logistics cost optimization, Audit and Compliance, SOP revisions, and continuous improvement projects.
Manager – Domestic Logistics & Distribution
Dr. Reddy’s Laboratories Ltd.
Hyderabad, Telangana
10.2010 - 10.2018
- Handled Warehouse operation, Inventory control, Logistics, Freight optimization, Audit and compliance, New Vendor onboard TLB & TMS, Budget, MIS, Cold chain operations.
Executive – Distribution & Logistics
Indian Immunologicals Ltd.
06.2007 - 09.2010
- Managed distribution planning, warehouse operations, CFA coordination, logistics providers, freight billing, sample and promotional dispatches, and vaccine cold-chain distribution.
Officer – Distribution & Logistics
Uni-Sankyo Ltd.
12.2005 - 05.2007
- Coordinated dispatch planning, managed distributors and CFAs, verified claims, and handled logistics coordination, transport negotiations, and regulatory documentation to ensure compliance and operational efficiency.
Education
MBA - Marketing
Sikkim Manipal University
01-2007
B.Com -
Osmania University
01-2001
Diploma in Information & System Management -
APTECH
Hyderabad, TGSkills
Specialist Cluster Marketing Activation with extensive experience in Logistics and Distribution management
Proven track record in handling CFA operations
Warehouse operations and Inventory control
CFA and Stocks appointment
Cost optimisation
Vendor management and New Transporter Evaluation
Cold chain management
Handled International logistics for CIS & Non CIS Markets
SAP SD / S4 HANA
Demonstrated ability to optimise supply chain operations, and ensure audit compliance Career goal includes leveraging comprehensive logistics knowledge to drive efficiency and innovation within a dynamic organisation
Accomplishments
- Implemented 3PL operations and warehouse management systems (WMS)
- Successfully implemented SAP S/4 HANA and TMS initiatives
- Reduced freight costs through optimized transportation planning
- Streamlined receivables and C&F operations, improving cash flow
- Implemented cold-chain distribution systems and GDP-compliant processes
- Received Best Team Award (2012-2013)
Timeline
Manager – International Logistics
Dr. Reddy’s Laboratories Ltd.
11.2018 - 07.2025
Specialist Cluster Marketing Activation
Dr. Reddy’s Laboratories Ltd.
10.2010 - 06.2026
Manager – Domestic Logistics & Distribution
Dr. Reddy’s Laboratories Ltd.
10.2010 - 10.2018
Executive – Distribution & Logistics
Indian Immunologicals Ltd.
06.2007 - 09.2010
Officer – Distribution & Logistics
Uni-Sankyo Ltd.
12.2005 - 05.2007
MBA - Marketing
Sikkim Manipal University
B.Com -
Osmania University
Diploma in Information & System Management -
APTECH