Accomplished Digital Ad Sales and Business Development professional with over 12 years of success in driving revenue and growth across digital, tech, and media sectors.
Expertise in selling Publisher Inventory, content solutions, Ad-Tech products, and AI platforms.
A strategic thinker with a strong track record in client acquisition, campaign management, and innovative solution sales.
Adept at developing and maintaining key client relationships, generating high-value partnerships, and driving integrated marketing strategies to exceed business objectives.
Thorough team contributor and effectively prioritizes the tasks and meet the deadlines.
Overview
2025
2025
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Region Head – Sizmek & Flashtalking (3rd Party Ad Servers)
Escape Velocity
9 2023 - Current
Led the expansion and growth of Sizmek & Flashtalking’s 3rd party ad measurement solutions across South Region.
Successfully introduced Flashtalking, a new product in the market, and built a strong client base, including high-profile brands.
Managed to secure partnerships with leading agencies such as GroupM, Dentsu, Mediaant, Y Optima, IA, Assembly Global, and Madison.
Introduced Dynamic Creative Optimization (DCO) and attribution solutions and successfully integrated ad tracking, ad serving, and brand safety technologies to enhance client ad performance
Senior Manager – Times Now, ET Now, Zoom, Times Drive, Times Foodie, Gadget Times
Times Network
10.2022 - 08.2023
Drove Cross-Platform Revenue Growth: Successfully increased digital ad sales for flagship channels such as Times Now, ET Now and Zoom, expanding the revenue base across digital platforms.
Integrated Marketing Campaigns: Led the creation and execution of integrated marketing campaigns that combined TV and digital media.
Content Selling: Spearheaded content sales initiatives for Zoom. By identifying and capitalizing on high-value content partnerships, I was able to increase brand visibility and drive higher revenues.
Manager – Gaana (Inventory/Content Deals)
Times Internet-Gamma Gaana Ltd
05.2019 - 09.2022
Spearheaded advertising growth on Gaana's audio and video platforms, increasing ad revenue in the auto, fmcg, fashion and gaming category.
Negotiated strategic partnerships with top brands for branded content and sponsorships, resulting in high revenue-generating campaigns.
Manager – Zee5 (Content & Large Client Solutions Consultant)
Zee Entertainment Enterprises Ltd.
05.2017 - 05.2019
Developed and implemented targeted sales strategies for Zee5’s content solutions, boosting ad sales revenue in the North region.
Managed LCS clients and expanded digital ad partnerships with key agencies, delivering customized marketing solutions that resulted in increase in client spends.
Collaborated with creative teams to design innovative branded content campaigns that generated my major revenue.
Assistant Manager – Alliances & Digital Marketing Consultant (MLabs)
Times Internet Ltd. (Magicbricks Realty Services Ltd.)
02.2016 - 04.2017
Key Account Manager – Business Development
One MobiKwik Systems Pvt Ltd.
05.2015 - 02.2016
Strategy Power Manager – Business Development
Avantha Power and Infrastructure Ltd.
06.2012 - 03.2015
Education
Master of Business Administration (MBA) - Energy Management
Thapar University
Patiala, Punjab
01.2010 - 01.2012
Bachelor of Engineering (B.E.) - Electronics and Communication
Maharishi Dayanand University
Rohtak, Haryana
01.2006 - 01.2010
Skills
Strategic Partnerships & Alliances
Personal Information
Date of Birth: 10/25/88
Marital Status: Married
Timeline
Senior Manager – Times Now, ET Now, Zoom, Times Drive, Times Foodie, Gadget Times
Times Network
10.2022 - 08.2023
Manager – Gaana (Inventory/Content Deals)
Times Internet-Gamma Gaana Ltd
05.2019 - 09.2022
Manager – Zee5 (Content & Large Client Solutions Consultant)
Zee Entertainment Enterprises Ltd.
05.2017 - 05.2019
Assistant Manager – Alliances & Digital Marketing Consultant (MLabs)
Times Internet Ltd. (Magicbricks Realty Services Ltd.)
02.2016 - 04.2017
Key Account Manager – Business Development
One MobiKwik Systems Pvt Ltd.
05.2015 - 02.2016
Strategy Power Manager – Business Development
Avantha Power and Infrastructure Ltd.
06.2012 - 03.2015
Master of Business Administration (MBA) - Energy Management
Thapar University
01.2010 - 01.2012
Bachelor of Engineering (B.E.) - Electronics and Communication
Maharishi Dayanand University
01.2006 - 01.2010
Region Head – Sizmek & Flashtalking (3rd Party Ad Servers)
Escape Velocity
9 2023 - Current
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Chandu Naidu KaratamChandu Naidu Karatam
Senior Manager – Strategy & Planning at Escape Velocity Digital Pvt. Ltd.Senior Manager – Strategy & Planning at Escape Velocity Digital Pvt. Ltd.