LAY DESAI
AHMEDABAD
Summary
Proactive Marketer with high emotional quotient, aiming for vertical career growth and broader horizons. Demonstrated ability to learn quickly and collaborate effectively within teams.
Overview
4
4
Languages
1
1
Certification
13
13
years of professional experience
Work History
Marketing Manager
INTAS PHARMACEUTICALS
AHMEDABAD
12.2018 - Current
Infertility-Gynecology- Women wellness
Managed portfolio size of 112 Cr, achieving 102% of targets with 12% growth.
Therapy coverage: Estradiol, Progesterone, Gonadotropins, Testosterone and Supplements
Highlighted key achievements
- Launched Estradiol Hemihydrate currently featuring in top 3 brands in IMS ORG
- Successful launch of hMG brand- featured in top 5 new launches in Gynaec Therapy as per IMS MAT FEB’23 Data.
- 3 KOL Publications for own brands
- Implemented niche positioning and market creation strategies, establishing brand presence in competitive segments.
- Developed and executed AI-based real-time secondary tracking portal, enhancing data accessibility for marketing strategies.
Promotion History
Senior Executive
10th Dec 2018 - 31st Mar 2021
Product Manager
1st Apr 2021 - 31st Mar 2023
Group Product Manager
1st Apr 2023 - 31st Mar 2025
Marketing Manager
1st Apr 2025 - at present
Product Manager
Indchemie Health Specialities
Mumbai
03.2017 - 12.2018
Gastro-Gynec
Therapy Coverage: Proton pump inhibitors, Calcium, iron, Anti antihistaminics
Key Highlights:
o Successful launch of Lansoprazole syrup for Kids
o Implemented innovative in-clinic activities
Product Manager
Shine pharamceuticals Ltd
Vadodara
07.2015 - 03.2017
General Segment/Neuropsychiatry
Therapy Coverage: Proton Pump Inhibitors, Anti-anxiety, Multivitamin
Product Executive
Sarabhai Chemicals Pvt Ltd
Ahmedabad
01.2015 - 07.2015
Gynaecology
Therapy Coverage: Hormones, Testosterone, Myoindositol
Probationary Area Business Manager
Delcure lifesciences Ltd
Surat HQ
08.2013 - 03.2014
Cardio- Diabetes
Therapy Coverage: Rosuvstatin, Telmisartan, Voglibose
Education
PGDBM- MM - Marketing Management
Narsee Monjee Institute of Management Studies
Mumbai, IN-MH01-2021
M.Pharm - Quality Assurance
ISF college of Pharmacy
Moga, Punjab01-2013
B. Pharm - Pharmacy
A.R. College of Pharmacy
Vallabh Vidyanagar, GJ01-2011
HSC - BIOLOGY
Alembic VIdhyalaya
Vadodara, GJ01-2007
SSC - Technical, Science
SVPVV
MUMBAI01-2005
Skills
- Market analysis
- Data insights
- Brand positioning
- Campaign execution
- Content creation
- Strategic thinker
- Team building
- Campaign execution
Languages
English
Advanced
C1
Hindi
Advanced
C1
Marathi
Intermediate
B1
Gujarati
Advanced
C1
Certification
All India Talent Search competiton winner - 2007
Interests
Badminton
Travelling
Reading
Timeline
Marketing Manager
INTAS PHARMACEUTICALS
12.2018 - Current
Product Manager
Indchemie Health Specialities
03.2017 - 12.2018
Product Manager
Shine pharamceuticals Ltd
07.2015 - 03.2017
Product Executive
Sarabhai Chemicals Pvt Ltd
01.2015 - 07.2015
Probationary Area Business Manager
Delcure lifesciences Ltd
08.2013 - 03.2014
PGDBM- MM - Marketing Management
Narsee Monjee Institute of Management Studies
M.Pharm - Quality Assurance
ISF college of Pharmacy
B. Pharm - Pharmacy
A.R. College of Pharmacy
HSC - BIOLOGY
Alembic VIdhyalaya
SSC - Technical, Science
SVPVV