Summary
Overview
Work History
Education
Skills
Additional Information
Websites
Languages
Timeline
Generic

LIBIN LAL PHILIP

Chengannur

Summary

Dynamic Media Manager with a robust background in content acquisition and media buying for MMO organizations. Expertise in utilizing Power BI for data analysis and visualization to drive strategic decision-making. Combining media proficiency with analytical acumen, I bring a results-driven approach to optimize media strategies and enhance organizational effectiveness.

Overview

3
3
years of professional experience

Work History

Media Manager

Cision Group Ltd.
07.2022 - Current
  • Spearhead the procurement of content from print and online sources, ensuring alignment with client requirements and campaign objectives.
  • Conduct in-depth analysis of campaign performance metrics, identifying trends, patterns, and areas for improvement.
  • Implement strategic media buying initiatives, negotiating contracts and securing cost-effective content licenses.
  • Utilize Power BI for in-depth data analysis, extracting actionable insights to inform decision-making and optimize media strategies.
  • Cultivate and maintain strong relationships with media vendors, fostering strategic partnerships to enhance content acquisition opportunities.
  • Provide expertise in identifying emerging trends and opportunities within the media landscape to stay ahead in the dynamic MMO industry.

Media Analyst

Wipro DO&P
01.2021 - 06.2022
  • Research contents coming into platform and source missed articles.
  • Streamlined research process through establishment of standardized methods.
  • Edited, proofread and fact-checked content for accuracy.
  • Tracked key performance indicators to measure success of campaigns.

Education

Bachelor of Science - Mathematics

Kerala University
Kerala
04.2016

Skills

  • Social Media Platforms
  • Keyword Research
  • Public Relations
  • Data Modeling
  • Data Analysis
  • Business Management
  • SQL
  • Data Visualization
  • Query Tools
  • Power BI
  • Microsoft Excel, PowerPoint

Additional Information

  • Date Of Birth : 11-Nov-1994
  • Nationality : Indian
  • Passport Number : V 4443823
  • Address : Manalel New House, Kodukulanji P.O., Chengannur, Alappuzha. 689508

Languages

English
Upper intermediate (B2)
Malayalam
Bilingual or Proficient (C2)

Timeline

Media Manager

Cision Group Ltd.
07.2022 - Current

Media Analyst

Wipro DO&P
01.2021 - 06.2022

Bachelor of Science - Mathematics

Kerala University

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LIBIN LAL PHILIP