Linson K. C.
Kochi
Summary
Strategic Category Manager with comprehensive experience in retail and category management. Proven ability to analyze market trends, create effective merchandise strategies and vendor management skills for maximum profitability. Demonstrates strong leadership and communication skills, contributing significantly to cross-functional team collaborations. Past roles have led to improved inventory management processes and increased sales performance.
Overview
14
14
years of professional experience
Work History
Category manager
Reliance Retail Ltd.
Cochin
03.2022 - Current
- Managed inventory, promotions, and sales forecasting for 210 retail stores in Kerala, achieving 230-crore turnover.
- Developed strategic plans to enhance sales and profitability within the GM & Electronics category.
- Analyzed market trends and competitor activities to identify growth opportunities and market gaps.
- Collaborated with retail, marketing, and product development teams to implement innovative products and initiatives.
- Optimized category performance through strategic management of product assortment, pricing, promotions, and inventory.
- Enhanced customer experience by evaluating feedback and driving loyalty initiatives.
- Cultivated relationships with vendors and suppliers to negotiate favorable terms and improve offerings.
Asst. Category manager
Future Retail Limited
04.2016 - 03.2022
- Identified and reported key performance indicators to define successful category management.
- Maximize category turnover through proactive management strategies and sales target achievement.
- Incorporate and suggested changes to store layouts and promotions to drive sales along with assessing areas of service concern and developed improvement plans.
- Built deep relationships with store managers, business owners and front end sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
Corporate Sales Manager
Fabindia Overseas Private Limited
11.2013 - 04.2016
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Managed marketing campaigns to cultivate brands awareness and drive website traffic as well as store walk-ins.
- Delivered engaging sales presentations to new clients, explaining the new product range in simplified language to promote features and increase client base.
- Organized promotional events and interacted with community to increase sales volume, identified opportunities for growth within Tamilnadu and Pondicherry territory and collaborated with sales team to reach sales goals.
Institutional sales - management trainee
Central Cottage Industries Corporation of India Ltd., GOI, Ministry of Textiles
11.2012 - 11.2013
- Managed business development initiatives by developing impactful customer relationships and executing benefit – oriented presentations to increase revenues.
- Drove business development through proactive networking and relationship building strengths.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Fashion Manager
Future Value Retail Ltd.
07.2011 - 11.2012
- Sales and target achievement, increased efficiency and team productivity by promoting operational best practices.
- Worked actively with management team to create daily and weekly sales plan based on weekly trends. Also maintain section hygiene and customer service at highest level.
Education
Post Graduate Program in Strategic Digital Marketing -
Great Lakes Institute
04.2021
Post Graduate Diploma in Management -
S.C.M.S – COCHIN
04.2011
Bachelor of Engineering -
M.V.J College of Engineering
Bangalore05.2009
Skills
- Brand Development
- Inventory Management & Merchandising
- Visual merchandising
- Sales & Store operations
- In-store display & Store layout
- Vendor negotiation
- Retail analytics
- Category performance
Timeline
Category manager
Reliance Retail Ltd.
03.2022 - Current
Asst. Category manager
Future Retail Limited
04.2016 - 03.2022
Corporate Sales Manager
Fabindia Overseas Private Limited
11.2013 - 04.2016
Institutional sales - management trainee
Central Cottage Industries Corporation of India Ltd., GOI, Ministry of Textiles
11.2012 - 11.2013
Fashion Manager
Future Value Retail Ltd.
07.2011 - 11.2012
Post Graduate Program in Strategic Digital Marketing -
Great Lakes Institute
Post Graduate Diploma in Management -
S.C.M.S – COCHIN
Bachelor of Engineering -
M.V.J College of Engineering
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