Lipi Bhowmick
Gurgaon
Summary
Senior Analyst with 4.5 years of experience in advanced quantitative research, conjoint modeling, and commercial analytics, specializing in transforming complex survey and market data into actionable strategic insights. Proven expertise in pricing strategy, customer preference modeling (CBC/ACBC), and brand analytics, with strong capabilities in survey design, programming (Sawtooth), data validation, and advanced statistical analysis. Experienced in supporting consulting and due diligence teams by building robust market and financial models, deriving key purchase drivers, and translating analytical outputs into clear, executive-ready recommendations. Combines strong technical proficiency (SPSS, Advanced Excel, Tableau, Sawtooth) with business acumen to drive data-backed decision-making under tight timelines.
Overview
4
4
years of professional experience
Work History
Senior Analyst, BCG
Survey Operations - CCI
Gurgaon
07.2022 - Current
- Reviewed and optimized survey questionnaires for logic, clarity, and adherence to
market research best practices; provided strategic feedback to case teams. - Conducted rigorous survey testing to ensure flawless flow, logical coherence, and
high-quality respondent experience. - Collaborated with external vendors to manage and monitor survey sampling,
ensuring data quality and representativeness. - Cleaned, validated, and prepared raw survey data for analysis, ensuring accuracy
and consistency across large datasets. - Performed advanced statistical analysis and modeling using methodologies such as Conjoint (CBC, ACBC), Gabor-Granger, Van Westendorp, MaxDiff, KANO, Brand
Advocacy Index, and Brand Association. - Developed custom simulators for conjoint studies to support data-driven business
decision-making. - Programmed and streamlined conjoint surveys using Sawtooth, leveraging technical
skills to optimize survey efficiency and reduce manual effort. - Partnered with internal stakeholders and consulting teams to deliver actionable
insights through detailed reports, dashboards, and presentations.
Analyst, BCG
Survey Operations (Intern)
Gurgaon
01.2022 - 07.2022
- Independently managed fast-paced Commercial Due Diligence projects, owning end-to-end delivery from survey testing to custom model development.
- Programmed and iterated conjoint exercises in Sawtooth, ensuring error-free links and seamless updates across project cycles.
- Led multi-market conjoint studies, developing exercises and coordinated with external vendors like (CMIX, Dynata, Barton, Toluna) for seamless Conjoint and Non-conjoint survey integration
- Contributed across the full project lifecycle: design, programming, analysis, and client-ready presentation development
Education
Master of Science - Economics
University of Calcutta
Kolkata10.2021
Bachelor of Science - Economics
University of Calcutta
Kolkata08.2019
Skills
- Survey Programming: Sawtooth
- Statistical & Data Analysis: SPSS, Advanced Excel (advanced functions, pivot tables, etc)
- Programming & Web Technologies: HTML, CSS, Python, Perl, PHP, JavaScript, jQuery
- Conjoint & Choice Modeling: CBC, MBC,ACBC
- Advanced Quant Methods: MaxDiff, KANO Model
- Brand & Customer Analytics: Brand Association, Brand Advocacy Index
- Pricing Research: Van Westendorp Price Sensitivity Meter, Gabor-Granger
- Segmentation & Profiling: Typing tools, segmentation, open-end coding
- Data Processing: Data cleaning, preparation, and validation
- Reporting & Insights: Crosstab generation, insight derivation, slide/report development
Accomplishments
Survey Operations - Wonder Newbie (Spot Award) - 2022
Timeline
Senior Analyst, BCG
Survey Operations - CCI
07.2022 - Current
Analyst, BCG
Survey Operations (Intern)
01.2022 - 07.2022
Master of Science - Economics
University of Calcutta
Bachelor of Science - Economics
University of Calcutta