LOKESH KUMAR
PATNA
Summary
Dynamic sales leader with a proven track record at ZEE Entertainment, excelling in business development and client management. Expert in crafting compelling proposals and analyzing market trends, I consistently drive revenue growth and foster strong relationships. Adept at leveraging technical acumen and strong communication skills to achieve exceptional results.
Overview
9
9
years of professional experience
1
1
Certification
Work History
MANAGER East (Bihar & Jharkhand)
ZEE ENTERTAINMENT ENTERPRISES LIMITED
11.2024 - Current
- Drive revenue through the retention and acquisition of advertisers across platforms.
- Develop customized pitches, and close premium impact property sales.
- Build and manage strong client and agency relationships.
- Analyze industry trends and competition to inform strategy.
SENIOR ACCOUNT MANAGER(STATION SALES)
ENTERTAINMENT NETWORK INDIA LIMITED (MIRCHI)
12.2020 - 10.2024
- Sold integrated solutions, including radio, digital, and activations.
- Generated ideas and proposals aligned with client branding needs.
- Tracked media and competition to generate high-quality leads.
- Built strong relationships with brands and agencies.
SENIOR MANAGEMENT ASSOCIATE(AD-Sales)
DB CORP LTD. (DAINIK BHASKAR)
02.2018 - 11.2020
- Handled retail category sales; achieved and exceeded revenue targets.
- Created innovative advertising concepts and solutions.
- Expanded business from untapped markets.
- Developed long-term relationships with clients and agencies.
RRO(RETAIL RELATIONSHIP OFFICER)
RELIANCE JIO INFOCOMM. LTD.
12.2016 - 02.2018
- Achieved sales targets by developing top-performing retail partners.
- Provided training and mentoring to retail channel partners.
- Tracked competitor activity and suggested go-to-market strategies.
Education
MBA - Marketing
A. N.COLLEGE,PATNA
PATNA03-2017
BBM -
GLOBAL ENTREPRENEURSHIP AND MANAGEMEGT ACADEMY
PATNA07-2013
10+2(I.Sc.) -
GOVT.(+2)HIGH SCHOOL,BIRPUR
06-2010
10th -
GOVT.(+2)HIGH SCHOOL,BIRPUR
05-2008
Skills
- Business development Media sales Client management
- Proposal writing Pricing strategy Market analysis
- Strong communication Time management Leadership
- Technical acumen: DCA, Microsoft Office, presentation tools
Summer Internships & Projects
- Reliance Jio: CAF compliance and e-KYC – studied the e-KYC process and its impact on customer satisfaction
- Indian Oil Corporation Ltd.: Customer behavior study – analyzed purchase patterns of petrol consumers
- IR Beverages Pvt Ltd. (Parle Agro): Frooti RGB feasibility study – assessed market acceptance of Frooti in returnable glass bottles
Hobbies and Interests
Internet surfing
Reading novel
Achievements And Extra-curriculars
- 3× “Flamethrower” Award – Radio Mirchi
- 3× “Star of the Month” Award – Dainik Bhaskar
- Bihar Topper – Patna Book Fair Story Writing Competition (2010)
- 2nd Prize – AD-MAD 2011 Contest (GEMA)
- “Mr. Personality Award – A.N. College Freshers' Party
- Winner – 'Quiz PPT Software' competition (GEMA)
- Anchored major college events
- Volunteered for GEMA Open Campus and Quiz Events
PERSONAL PROFILE
- Father's name: Manoj Kumar Jha
- Sex : Male
- Marital status: married
- Date of birth: 1993-10-22
- Languages known: English, Hindi
- Permanent address: C/O Dayanand Jha, Village Vishanpur, Shivram Post, P.S. Balua Bazar, Dist. Supaul, Bihar, Pin 854339
Certification
- DCA (6 Months)
- Secrets of Meta Ads
- Power Bi Workshop
- Google My Business Workshop
- AI-Driven Social Media Marketing using AI-driven tools
Timeline
MANAGER East (Bihar & Jharkhand)
ZEE ENTERTAINMENT ENTERPRISES LIMITED
11.2024 - Current
SENIOR ACCOUNT MANAGER(STATION SALES)
ENTERTAINMENT NETWORK INDIA LIMITED (MIRCHI)
12.2020 - 10.2024
SENIOR MANAGEMENT ASSOCIATE(AD-Sales)
DB CORP LTD. (DAINIK BHASKAR)
02.2018 - 11.2020
RRO(RETAIL RELATIONSHIP OFFICER)
RELIANCE JIO INFOCOMM. LTD.
12.2016 - 02.2018
MBA - Marketing
A. N.COLLEGE,PATNA
BBM -
GLOBAL ENTREPRENEURSHIP AND MANAGEMEGT ACADEMY
10+2(I.Sc.) -
GOVT.(+2)HIGH SCHOOL,BIRPUR
10th -
GOVT.(+2)HIGH SCHOOL,BIRPUR
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