LUISE BHASME
Sales And Marketing Profession
Hubli
Summary
Operations Sales Head leading FMCG brand launch and market expansion across domestic and export channels. Builds brand positioning, packaging, sourcing, and compliance for FRESHEXA FOODS while negotiating vendors and streamlining supply-chain processes. Brings prior success growing dealer sales, managing multi-crore revenue budgets, and leading a 10-member sales team across Karnataka.
Overview
18
18
years of professional experience
Work History
Operations Sales Head
FRESHEXA FOODS
08.2023 - Current
- Track [number] sales leads weekly through CRM platforms and lead management systems to maintain pipeline visibility.
- Defined brand positioning, packaging design, and market differentiation for FRESHEXA FOODS.
- Built domestic and international marketing plans to support strategic business development and market expansion.
- Led product innovation, formulation, and quality assurance across new spice offerings.
- Sourced reliable raw material suppliers, established sustainable sourcing practices, and improved production input consistency.
- Conducted market research on export demand, competitor positioning, and consumer preferences to support feasibility studies and territory planning.
Area Sales Manager
SBI General Insurance Co.Ltd.
07.2014 - 06.2023
- Managed 5 dealer relationships across the Rest of Karnataka through the dealer vertical.
- Led motor insurance sales for the dealer vertical across Rest of Karnataka and surpassed targets consistently.
- Developed growth strategies to expand market share and improve profitability.
- Led, guided, and motivated a team of 10 Business Development Managers.
- Conducted training programs, performance reviews, and skill development initiatives to build a high-performance sales culture.
- Strengthened OEM dealer partnerships, negotiated tie-ups, and developed loyalty programs to support retention and long-term association.
Sales Officer
Sistema Shyam Teleservices Ltd.(MTS)
05.2012 - 06.2014
- Drove direct sales of telecom products across retail outlets, corporate clients, and distribution networks.
- Built and maintained a strong pipeline through customer databases, lead management tools, and disciplined follow-up.
- Analyzed market trends, competitor activity, and customer behavior to guide sales strategy and territory focus.
- Strengthened customer loyalty by improving the overall buying experience and responding to client needs.
Independent Financial Consultant
Wealth Line Promoters
06.2008 - 05.2012
- Built and expanded a client base by identifying prospects and converting interest into tailored financial solutions.
- Strengthened long-term client relationships through trust-based advisory, personalized engagement, and regular follow-up.
- Promoted a broad range of financial products to match diverse customer needs and support repeat business.
- Provided consultative guidance on investment planning, wealth management, and long-term financial growth strategies.
- Educated clients on financial products and risk assessment while building sustainable growth through network marketing referrals.
Skills
Sales & distribution management
Strategic business development & market expansion
Market research & analysis
CRM platforms
Sales forecasting
Channel partner management
Dealer relationship management
Territory planning
Lead management
Negotiation
Timeline
Operations Sales Head
FRESHEXA FOODS
08.2023 - Current
Area Sales Manager
SBI General Insurance Co.Ltd.
07.2014 - 06.2023
Sales Officer
Sistema Shyam Teleservices Ltd.(MTS)
05.2012 - 06.2014
Independent Financial Consultant
Wealth Line Promoters
06.2008 - 05.2012