M Sivaraj
Chennai
Summary
To contribute strategically within a highly competitive and growth-oriented environment where I can leverage my core competencies in marketing, admissions, and business development to drive institutional growth and revenue performance.
To continuously evolve as a results-driven professional by adapting to dynamic business environments, implementing innovative recruitment and partnership strategies, and fostering strong team collaboration to achieve organizational goals.
Overview
18
18
years of professional experience
3
3
Languages
Work History
Country Manager – India
ERC Institute Singapore
11.2024 - Current
- Managing student recruitment and sales operations for international programs.
- Developing and maintaining relationships with education agents across India and Sri Lanka.
- Driving enrolments for Bachelor’s and Master’s programs.
- Conducting outreach activities, agent meetings, and partnership development.
- Monitoring application funnel: enquiry stage, document review, application submission, and fee collection.
- Coordinating with internal departments (Admissions, Finance, Marketing) to ensure smooth processing.
- Planning and executing recruitment strategies for July and other intakes.
- Representing the institution in virtual and in-person promotional activities.
- Ensuring revenue targets and enrolment KPIs are met.
- Preparing bi-weekly performance and pipeline reports for management.
Head – Admissions
EduSing Corp
08.2019 - 10.2024
- Directed end-to-end admissions operations (Lead → Counselling → Application → Offer → Visa → Enrolment)
- Managed and mentored admissions counsellors to achieve monthly and intake-based targets
- Developed student recruitment strategies for international education markets
- Strengthened relationships with overseas universities and institutional partners
- Oversaw lead generation campaigns in coordination with marketing teams
- Implemented CRM tracking, conversion analysis, and performance reporting
- Ensured compliance with documentation, visa processes, and partner guidelines
- Handled escalations and high-value student conversions
Channel Management, South India
Times PRO (Times of India Group), Chennai
08.2016 - 07.2019
- Lead generation and campaign execution
- Admissions counselling and student conversion
- Revenue targets and sales performance
- Partner and institutional engagement
- Funnel tracking and reporting
Regional Manager – India
EAIM, Singapore
08.2014 - 07.2015
- Developed and managed a pan-India agent network for student recruitment
- Drove enrolments for Diploma, Bachelor’s, and Master’s programs
- Conducted partner meetings, webinars, and institutional presentations
- Executed marketing strategies aligned with Singapore campus objectives
- Monitored admissions funnel: Enquiry → Application → Offer → Visa → Enrolment
- Coordinated with Singapore admissions team for smooth processing
- Achieved revenue and intake targets for multiple academic cycles
- Represented EAIM at education fairs and B2B networking events
Admissions & Marketing Manager
Raffles Education Corporation, Singapore
03.2011 - 02.2014
- Managed end-to-end admissions cycle (Enquiry → Counselling → Application → Enrolment)
- Led digital and offline marketing campaigns to generate quality leads
- Conducted student counselling sessions and portfolio guidance
- Organized and represented the institute at education fairs, school visits, and events
- Developed partnerships with schools, agents, and creative communities
- Tracked and reported admissions funnel performance and conversion ratios
- Worked closely with academic and operations teams to ensure intake targets were met
- Managed marketing budgets and ROI tracking
Manager – University Alliances
Everonn Education Limited, Chennai
06.2010 - 02.2011
- Identified and onboarded universities and higher education institutions for academic collaborations
- Negotiated MoUs and structured partnership agreements
- Coordinated program launches in collaboration with university stakeholders
- Managed relationship lifecycle with Vice Chancellors, Registrars, and Academic Heads
- Supported joint marketing and student recruitment initiatives
- Ensured compliance with regulatory and academic standards
- Monitored program performance, enrolment numbers, and revenue targets
- Conducted institutional visits and represented the organization in academic forums
Country Manager
The School of Applied Studies, Singapore
07.2008 - 10.2010
- Developed and executed India market entry and expansion strategy
- Built and managed a nationwide agent and partner network
- Drove enrolments for Diploma, Advanced Diploma, and Degree pathway programs
- Oversaw marketing campaigns (digital, BTL, seminars, webinars, education fairs)
- Managed end-to-end admissions funnel (Enquiry → Application → Offer → Visa → Enrolment)
- Set and monitored country-level revenue and intake targets
- Coordinated closely with Singapore campus for admissions processing and compliance
- Conducted training sessions for agents and counsellors on program positioning
- Represented the institution at key recruitment events and industry forums
Education
MBA -
Heriot Watt University (EASB International Campus-Singapore)
Singapore05-2008
BBA - Business Administration
Loyola College
Chennai04-2005
Intermediate - Higher secondary school certificate
St. Josephs Boys Higher Secondary School
Coonoor, Tamilnadu04-2003
10th - Secondary
Rex Matriculation Higher Secondary School
Ooty, Tamilnadu04-2001
Skills
Strong leadership
Strategic planning
Sales process expertise
CRM
Accomplishments
- Represented India at the United Nations, Geneva, delivering a speech on Sustainability & Development at an international forum.
- Introduced India’s first Eco Free Cab initiative — a pioneering public mobility concept offering free transportation supported by sustainable advertising models (Launched September 2010).
- Conceptualized and launched Carvertising in India, introducing a new-age mobile outdoor advertising model to the Indian market.
- Recipient of the Young Innovator Award – 2010 for Innovative Marketing presented by the German Consulate General Chennai.
- Awarded Young Innovator Award for Marketing & Branding Excellence by the Confederation of Indian Industry (CII).
Timeline
Country Manager – India
ERC Institute Singapore
11.2024 - Current
Head – Admissions
EduSing Corp
08.2019 - 10.2024
Channel Management, South India
Times PRO (Times of India Group), Chennai
08.2016 - 07.2019
Regional Manager – India
EAIM, Singapore
08.2014 - 07.2015
Admissions & Marketing Manager
Raffles Education Corporation, Singapore
03.2011 - 02.2014
Manager – University Alliances
Everonn Education Limited, Chennai
06.2010 - 02.2011
Country Manager
The School of Applied Studies, Singapore
07.2008 - 10.2010
BBA - Business Administration
Loyola College
Intermediate - Higher secondary school certificate
St. Josephs Boys Higher Secondary School
10th - Secondary
Rex Matriculation Higher Secondary School
MBA -
Heriot Watt University (EASB International Campus-Singapore)
Languages
English
Tamil
French
Additional Information
- Achiever Award – United We 2020, presented by V. Ponraj, former Scientific Advisor to A. P. J. Abdul Kalam, recognizing innovation and social impact leadership.
- Product Designer Award from A' Design Award & Competition, Italy, for excellence in product innovation and creative design.
- Spirit of Innovation Award conferred by ASAN Education Trust for entrepreneurial contribution and innovation.
- Youth Icon Award – 2016 awarded by House of Kalam at Loyola College Chennai, recognizing leadership, innovation, and societal impact.