Maddie Ganka
Dynamic marketing professional known for exceptional interpersonal communication and networking strengths. Experienced in coordinating successful events and managing logistics, ready to leverage skills to enhance business development initiatives.
Work History
Marketing and Business Development Coordinator
5 Months• Supported market-sector Vice Presidents of Business Development in planning strategy for major industry conferences and events, including identifying priority clients and prospects, coordinating meetings, and preparing teams for business development opportunities.
• Contributed extensively to RFP responses, proposals, qualifications packages, presentations, and other pursuit materials supporting new business opportunities.
• Independently developed a standardized pre- and post-event checklist to strengthen conference preparation, execution, follow-up, and consistency across business development activities.
• Coordinated conference logistics, materials, communications, scheduling, and business development preparation; represented the company at industry events when assigned team members were unavailable.
• Created and updated marketing collateral and presentations using Adobe InDesign and Google Workspace.
Sales Administrator / Executive Assistant
2 Years• Supported Vice President and Business Development team by managing calendars, scheduling meetings, coordinating sales activities, and providing operational support.
• Led development of 20+ RFP/Q responses from initial Adobe InDesign layout through final production, binding, and delivery.
• Developed conference presentations, maintained sales and client records, and created and tracked the team’s annual sales budget.
• Developed conference presentations, maintained sales and client records, and tracked team’s annual sales budget to ensure alignment with financial goals.
• Coordinated distribution of 500+ client gifts to strengthen relationships through appreciation and holiday initiatives.
Student Life Support Advisor
10 Months• Monitored student performance and developed individualized action plans for probationary and repeat students, collaborating with faculty and campus administration to support academic recovery.
• Analyzed attendance, grades, and withdrawal reports to identify at-risk students, coordinating proactive outreach and intervention to enhance retention efforts.
• Developed academic support resources and facilitated workshops on academic skills and student success, improving program readiness and student engagement.
Education
Bachelor of Science - Communications
- Panhellenic Council - President, 2019–2021 | Vice President of Public Relations, 2018–2019
- Delta Zeta Member