Hi, I’m
Madhura Gurav
Pune
Summary
Experienced and adaptable Content Specialist with strong research skills, the ability to craft compelling written pieces, and a talent for refining content to perfection. Works independently with minimal guidance and maintains open lines of communication and collaborates effectively in remote work settings.
Ready to help achieve company goals.
Overview
10
years of professional experience
1
Certification
Work History
Women's CricZone
Content Executive
09.2023 - 05.2024
Job overview
- Crafted compelling content focusing on current events in women's cricket and broader women's sports landscape for the Women's SportsZone channel
- Scriptwriting for video content, overseeing production, and finalising videos to ensure high-quality output
- Conducted player research, formulate interview questions, and manage final video edits for optimal viewer engagement
- Real-time updation of all social media channels with relevant content formats; creation of news and analysis articles for the website.
Society for Promoting Participative Ecosystem Management (SOPPECOM)
Research Consultant
09.2021 - 04.2022
Job overview
- Developed research designs and questionnaires for an international study on the intersection of Gender, Agriculture, and Water in the Indian context
- Gathered primary data through Focused Group Discussions (FGD), In-depth Interviews, and Key Informant Interviews in Maharashtra
- Applied Feminist Research Methodologies and analysed data using the framework of Feminist Epistemology.
Rayden Interactive
Content Analyst
09.2020 - 07.2021
Job overview
- Conducted quality analysis of advertising campaigns for US Pharmaceutical brands, ensuring alignment with patient journeys
- Managed prioritisation of tasks and met strict timelines for the successful launch of multiple ad campaigns fortnightly
- Collaborated with US clients, primarily in healthcare systems like Phreesia.
Amber
Content Marketing Executive Intern
04.2018 - 07.2018
Job overview
- Successfully building community on social media platforms
- Generated weekly leads via Facebook Communities and executed email marketing campaigns; managing the CRM database
- Created and executed monthly Social Media Calendars for community engagement; designing and ideating posts across all platforms for engaging target audience.
Freelance
Copywriter/ Content Marketer
10.2016 - 01.2018
Job overview
- Crafted compelling copy for social media marketing across various industries including Real Estate, Health & Lifestyle, FMCG, and Education
- Developed product content for communication collaterals and fostered relationships with client's design and strategy teams.
BarrierBreak
Associate Content Writer
07.2015 - 01.2016
Job overview
- Provided alternate text for user guide images and scripted audio descriptions in compliance with Media Accessibility Standards
- Coordinated with external vendors for timely development of STEM content for learning videos, ensuring adherence to international quality standards.
Digital Next
Marketing Copywriter
07.2014 - 03.2015
Job overview
- Crafted engaging copy for social media optimization across a diverse portfolio of brands
- Developed content strategies to enhance organic reach for various brands and maintained client relationships for campaign collaboration.
Education
Savitribai Phule Pune University
Masters in Gender, Culture and Development Studies
07.2020
University Overview
Honors: Summa-cum-laude
Mumbai University
Masters in English Literature
07.2016
Mumbai University
Bachelors in Commerce (Advertising)
05.2013
Skills
- English Communication [UK & US Style]
- Content Strategy Development
- Marketing Copywriting
- Editing and Reviewing
- Social Media Optimisation
- Web Content Management
- Keyword Research
- Content Gap Identification
- Analytical Thinking
- Client Coordination
- Teamwork and Collaboration
- Internal Communications
Certification
- Developing Skills for Women Leadership in Climate Action by C40 Cities, March 2023
- Exploring Sustainability in the Indian Context [Azim Premji University], July 2022
- Marketing and Advertising [My Captain], July 2021
- Digital Marketing Training [Internshala], Sept 2020
- The Art of Theatre Production [Mumbai University], Oct 2017
- Crafting an Effective Writer: Tools of the Trade [Coursera], July 2015
- Bachelor of Computer Arts and Design [SoftPro Education], Feb 2014
Languages
English(Native-bilingual)
Marathi(Native-bilingual)
Hindi(Professional working proficiency)
Japanese(Elementary)
Additional Information
- Co-Founder of KaleidoFolks, an LGBTQ+ Support group for students of Pune University, 2019
- Committee Member (Planning & Advisory) of Save Konkan, an environmental awareness group from Oct 2017 to Mar 2019
- Backstage Artist at Prithvi Theatre Festival, Mumbai, 2016
Timeline
Content Executive
Women's CricZone
09.2023 - 05.2024
Research Consultant
Society for Promoting Participative Ecosystem Management (SOPPECOM)
09.2021 - 04.2022
Content Analyst
Rayden Interactive
09.2020 - 07.2021
Content Marketing Executive Intern
Amber
04.2018 - 07.2018
Copywriter/ Content Marketer
Freelance
10.2016 - 01.2018
Associate Content Writer
BarrierBreak
07.2015 - 01.2016
Marketing Copywriter
Digital Next
07.2014 - 03.2015
Savitribai Phule Pune University
Masters in Gender, Culture and Development Studies
Mumbai University
Masters in English Literature
Mumbai University
Bachelors in Commerce (Advertising)
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