Madhuri V.V.S

• Handled client digital services for the Telugu market, including Aha and Icon Music South
• Developed a comprehensive editorial calendar to streamline content creation and distribution processes for shows on Aha
• Tracked competitor activity closely to stay ahead of industry trends and inform strategic decisions.

• Led teams across digital marketing, social media, YouTube, influencer marketing, and paid advertising.
• Drove content marketing initiatives for major film releases, including Pushpa, Bheemla Nayak, and Love Story.
• Increased 50 % revenue on brand platforms through engaging content.
• Approved, reviewed and edited content flowing to digital platforms
• Used content management system to analyze user engagement and YouTube traffic metrics for channel like Maa Paata Mee Nota

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• Achieved TRP targets and developed content plans across different markets
• Planned and executed marketing campaigns for increasing market share
• Streamlined processes and enhanced operational efficiency
• Increased urban market share by 30% and boosted average TRP across markets

• Provided partner management for account planning, support, optimization, and new business development
• Built long-term relationships with creators and influencers
• Led influencer strategy for increased acquisitions and partnerships

• Conceptualized engaging content, scripting, and overall supervision.
• Led in-house design team through all stages of creative development, maintaining consistent brand identity across various platforms.

• Led a programming team in the creation of innovative, award-winning radio shows.
• Experimented with and implemented diverse content formats, including audio storytelling, to enhance listener engagement.
• Collaborated closely with the sales team to develop client-focused solutions through creative product integrations within radio programming.
• Oversaw the development and execution of engaging content strategies that maximized listener interaction and station reach.
• Progressed from Radio Program Producer to an award-winning radio professional over span of six years, demonstrating increasing expertise and leadership within the industry