Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Projects
Software
Timeline
Hi, I’m

Madhurima Basak

Content Writer | Aspiring BI Analyst
Ahmedabad

Summary

Experienced individual in collaborating with stakeholders to define project scope and reporting requirements, conducting thorough analysis, and ensuring adherence to standards. Highly organized and detail-oriented with great multitasking and task prioritization skills.

Overview

1
year of professional experience
4
years of post-secondary education
3
Certifications
4
Languages

Work History

Ecom 4D
Ahmedabad

Content Writer
05.2024 - Current

Job overview

  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Improved content quality by conducting thorough research and incorporating industry trends.
  • Performed keyword research to optimize content for SEO.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Managed more than 5 projects at a time and ensured timely delivery of each.

Amazon Development Center Pvt. Ltd.
Chennai

Senior Associate
8 2019 - 5 2023

Job overview

  • As Senior Associate for IN Marketplace, I was instrumental in maintaining and updating accurate information for IMDB
  • My duties included liaising with stakeholders to facilitate seamless execution, tracking, and reporting of critical processes and meeting daily targets
  • Furthermore during my tenure with IMDB, I spearheaded creation of Metrics, Production & Quality Dashboards in PowerBI, identified error patterns, and conducted team training and Fun-activity sessions.
  • Additionally, I had also taken ownership of completing Kaizen project which resulted in saving of $44K, as well as resulted in saving of daily AHT.
  • Analyzed customer interests to identify trends and anticipate upcoming Movies & Series.

Amazon Development Center Pvt. Ltd.
Chennai

Digital Content Associate
2 2016 - 8 2019

Job overview

  • As Digital Content Associate, I focused on ensuring quality of converted books in Hindi, Gujarati, and Marathi to enhance overall customer experience on Amazon Kindle
  • Guided Third-party conversion vendors on improving quality and participated in testing of in-house software for conversion and provided metrics for quality conversions.
  • Provided valuable information in creation of process SOP.
  • Additionally, I had completed Four Kaizen projects for improving quality of Kindle e-books, which resulted in 99.9% Quality during in-house conversion.

Education

Shankersinh Vaghela Bapu Institute of Technology
Gujarat, India

Bachelor of Engineering from INFORMATION TECHNOLOGY
06.2011 - 05.2015

University Overview

GPA/CGPA: 7.85 CGPA

  • Member of NSS.
  • Awarded various certificates for participation in Cultural Fests of College.

Skills

Critical Thinking

Certification

Lean Six Sigma Green Belt, KPMG, 03/2023 - 04/2023

Accomplishments

Accomplishments
  • Achieved a result of 99.9% accuracy by completing the Kaizen project for ASCII to UNICODE Conversion.
  • Collaborated with an internal team in the development of ASCII to UNICODE software.
  • Supervised team of 13 staff members.
  • Resolved Kindle device issue for Gujarati Language through manual testing.
  • Used Microsoft Excel to develop Productivity and Quality Macros.

Projects

Projects

Kindle Device Test 

Identified an issue in Kindle device and worked with the device team to correct the issue that impacted the entire catalogue of Gujarati eBooks, thus improving the quality of correct characters to 100%. Had done manual testing of the device and gained cross-team appreciation for identifying the error.

ASCII-UNICODE Conversion

Improved Content quality accuracy of Kindle e-books up to 99.9%.Was a part of the Tool Development Process and Testing.

Title Creation

 Identified and created Title Pages for IMDB for 50+ Indian series that were missing from the IMDB page for IN marketplace.

Heart Disease Prediction using Decision Tree Algorithm

For this project, ETL process was completed first and then using the ML algorithm, Decision Tree implemented to identify if the patient is suffering from heart disease or not. This project was done with the inclusion of technical fronts like SQL, Python and the visualization was done using PowerBi.

Movies/ Series Dashboard using PowerBi

Created Detailed Dashboard for Movies and Series on Netflix, Prime and Disney+.

K-pop Music Dashboard using Powerbi

Created Detailed Dashboard for generation of the Kpop music industry.

Software

Python

PowerBi

Tableau

MS- Excel

SQL

Timeline

Content Writer
Ecom 4D
05.2024 - Current
Shankersinh Vaghela Bapu Institute of Technology
Bachelor of Engineering from INFORMATION TECHNOLOGY
06.2011 - 05.2015
Senior Associate
Amazon Development Center Pvt. Ltd.
8 2019 - 5 2023
Digital Content Associate
Amazon Development Center Pvt. Ltd.
2 2016 - 8 2019
Lean Six Sigma Green Belt, KPMG, 03/2023 - 04/2023
Post Graduate Program in Data Analytics, Imarticus Learning, 04/2023 - 01/2024
Microsoft Power BI Data Analyst Professional Certificate, 02/2024 - 03/2024
Madhurima BasakContent Writer | Aspiring BI Analyst