Summary
Overview
Work History
Education
Skills
Certification
Projects
Accomplishments
Timeline
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Madhusmita Priyadarshini

Rourkela

Summary

Results-oriented analytics professional specializing in Alteryx and Adobe Analytics, previously contributing at Annalect India. Streamlined workflows through automation, achieving a weekly time savings exceeding 15 hours, while elevating customer satisfaction via data-driven insights. Detail-focused and skilled in cross-team collaboration to deliver impactful solutions aligned with business objectives.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Associate

Annalect India
Rourkela
10.2022 - Current
  • Delivered insightful metric reports for major automotive client, driving digital lead enhancement.
  • Conducted comprehensive workflow analysis in Alteryx, revealing key customer behavior insights.
  • Created dynamic Tableau dashboards and visualizations using Sprinklr to illustrate digital trends effectively.
  • Improved Customer Satisfaction (CSAT) through analysis of landing page performance and UX recommendations.
  • Functioned as go-to expert for Adobe Analytics, GTM, and Double Verify processes.
  • Streamlined reporting through SQL queries, ensuring accuracy and timeliness of datasets.
  • Automated workflows in Alteryx, achieving savings of 15+ hours per week in operational tasks.
  • Collaborated with diverse teams to execute high-quality analytics solutions efficiently.

Junior Associate

Annalect India
01.2022 - 10.2022
  • Executed social intelligence initiatives, ensuring alignment of insights with business goals.
  • Performed comprehensive workflow analysis via Alteryx, generating impactful visualizations in Sprinklr and Tableau.
  • Increased Customer Satisfaction (CSAT) by sharing actionable recommendations based on analytical findings.
  • Advised on strategies to optimize landing page interactions, driving enhanced overall performance.

Graduate Trainee

Annalect India
10.2021 - 01.2022
  • Utilized Adobe Analytics and Google Tag Manager to maintain website health effectively.
  • Constructed Alteryx workflows and Tableau dashboards using demo data from training sessions.
  • Acquired practical skills in social ads and digital marketing strategies through comprehensive training in Alteryx, SQL Workbench, Tableau, and Datorama.

Education

B.Sc - C.Sc

Government Autonomous College
Rourkela
01.2019

Skills

  • Alteryx workflow development
  • Tableau report generation
  • SQL data analysis
  • Excel advanced functionalities
  • Data modeling and integration
  • Problem-solving analysis
  • Detail-oriented data focus
  • Deadline-driven multitasking
  • Expertise in Adobe Analytics
  • Proficiency in Google Tag Manager
  • Project management skills

Certification

  • Academic and Business Writing - Edx verified Certificate
  • Fundamental of Management - Coursera
  • Marketing: Customer Needs and wants - Coursera
  • Accounting: Principles of Financial Accounting - Coursera
  • Successful Negotiation: Essential Strategies and skills - Coursera

Projects

Student Recruitment System, 05/19, Created a Web-Based Student Recruitment System for Employer and Candidate Interaction as an Academic Requirement during Graduation using LEMP stacks.

Accomplishments

  • Awarded "On The Spot" and "Rock-star Rookie" for becoming the go-to expert for Adobe Analytics across global teams, consistently delivering 100% accurate, high-stakes reports, managing multiple stakeholder deliverables, and swiftly adapting to new business requirements in FY24 Q1; completed advanced training in Alteryx, GTM, Datorama, and Python within 9 months

Timeline

Associate

Annalect India
10.2022 - Current

Junior Associate

Annalect India
01.2022 - 10.2022

Graduate Trainee

Annalect India
10.2021 - 01.2022

B.Sc - C.Sc

Government Autonomous College

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Madhusmita Priyadarshini