MAHENDARAN P
Tamil Nadu
Summary
Dynamic leader with a proven track record at ZOMATO, excelling in sales and marketing, and analytical thinking. Spearheaded the launch of 50+ cities, achieving a 4% growth rate, and led a team of 17 to surpass targets. Expert in data-driven decision-making and strategic account management, significantly enhancing brand visibility and client satisfaction.
Overview
6
6
years of professional experience
2019
2019
years of post-secondary education
2
2
Languages
Work History
Operations Growth Manager
Blinkit
02.2024 - Current
- Headed Expansion in Chennai launched 15 stores in 3 months.
- Increased the city's GMV by 12% over the last four months.
- Improved 10-minute delivery rates from 72% to 85%.
- Enhanced Picking Time Per Item (PPI) utilization increased by 7%, and in-store demand decreased by 17%.
- Currently heading the expansion in ROTN. (Launched: Kochi - 6 stores, Coimbatore launched 3 stores) (WIP in Trichy, Madurai, Salem, Erode, and Tiruppur).
State Growth Manager
ZOMATO
05.2023 - 01.2024
- Managing the Profit and Loss (P&L) for 30 Tier 2 & Tier 3 cities in West Tamilnadu
- Supervising a portfolio valued at 10Cr, achieving a Compound Monthly Growth Rate of 4%
- Successfully handling ad billing worth 0.3Cr, demonstrating a Compound Monthly Growth Rate of 10%
- Implemented Price Match Guarantee and TR rate initiatives across the region, resulting in a 6% increase in market share and a 2.4% improvement in TR.
- Providing effective leadership to a team of 17 City Growth Managers, guiding them to achieve targets and overcome barriers
- Active role in formulating marketing strategies to enhance brand recognition and improve Click-Through Rate and Order Through Rate conversions
- Efficiently overseeing a diverse portfolio of 1000+ restaurants and implementing sustainable growth strategies
- Headed the launch and successfully launched 50+ Tier 2 and Tier 3 cities
- Notably elevated the portfolio's take rate by 2% in just two months, representing the most substantial improvement in the region
City Growth Manager
ZOMATO
04.2021 - 04.2023
- Accounts Management: Analysing my accounts performance on using data so as to formulate actionable insights, implement recommendation and measure its effect to provide growth of the platform
- Devised & executed strategies to optimise positioning, pricing and marketing initiatives to drive higher GMV and order growth
- Business Analysis: Providing profitability analysis of my clients to manage the ideal mix of offer and marketing spend to consistently deliver M-O-M committed business in terms of orders, GMV and profitability
- Specialised in doing RCA on regular basis to analyse what happened in past for both growth and degrowth of my portfolio
- Competitive Analysis: Drove city level competitive benchmarking activities to leverage industry best practices to maintain price parity and sufficient campaign coverage
Account Manager
ZOMATO
06.2019 - 03.2021
- Handled over 250 merchant accounts on a day-to-day basis in my cluster
- Achieved Sales worth of 2 Cr business per month for Zomato using the merchant accounts in my cluster
- Attained Profits worth 2 Lakhs per month in advertisements for top visibility in app and website
- Ensuring speedy resolution of queries & grievances to maximize client satisfaction levels
Sales Manager
ZOMATO
01.2019 - 06.2019
- Onboarded over 400+ restaurants to Zomato platform and converted 90 % of customer acquisition
- Launched Zomato in 5 cities (Erode, Dindigul, Karur, Kodaikanal and Namakkal)
- Relaunched Zomato in 1 city (Ramanathapuram)
Education
Bachelor of Engineering - Electrical and Electronics Engineering
Saranathan College of Engineering
Computer Science - undefined
SRV Matriculation Higher Secondary School
Class X - undefined
Chinmaya Vidyalaya Matriculation Higher Secondary School
Skills
Sales and Marketing
Achievements
- Ranked 1st among all Zomato merchant accounts handled in Net Promoter Score across Tamil Nadu.
- Top performer in my cluster where we achieved market dominance for having the largest market share, profits for 2 consecutive years.
- Most consistent performer in my cluster where I consistently achieved monthly targets including sales, customer acquisition, and advertisement targets.
Cocurricularactivities
- Volunteer at the Zomato Feeding India initiative where we contributed and fed around 1 lakh people.
- Member of the Photography Club of Saranathan College of Engineering where we organized events with over 30+ participants.
- Member of the Photography club in Zomato.
Timeline
Operations Growth Manager
Blinkit
02.2024 - Current
State Growth Manager
ZOMATO
05.2023 - 01.2024
City Growth Manager
ZOMATO
04.2021 - 04.2023
Account Manager
ZOMATO
06.2019 - 03.2021
Sales Manager
ZOMATO
01.2019 - 06.2019
Computer Science - undefined
SRV Matriculation Higher Secondary School
Class X - undefined
Chinmaya Vidyalaya Matriculation Higher Secondary School
Bachelor of Engineering - Electrical and Electronics Engineering
Saranathan College of Engineering
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