Summary
Overview
Work History
Education
Skills
Timeline
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Mahesh Chopra

Gurugram

Summary

Dynamic marketing professional with a proven track record at Diageo, excelling in market analysis and customer engagement. Spearheaded campaigns that drove significant sales growth and enhanced visual merchandising. Adept at building strong relationships and optimizing strategies, consistently achieving results that exceed expectations.

Overview

11
11
years of professional experience

Work History

Assistant Manager Customer Marketing

Diageo
Gurugram
08.2018 - Current
  • Managed Customer Marketing for key districts including Gurgaon, Rewari, and Hisar.
  • Oversaw territories contributing 57% of Haryana’s total sales quota.
  • Coordinated localized marketing strategies across high-impact regions.
  • Enhanced in-store customer experience through targeted branding and promotional assets.
  • Ensured marketing alignment with sales teams for effective campaigns and ROI tracking.
  • Led GWP and GOP campaigns tailored to outlet needs in Gurgaon.
  • Designed customized outlet displays to improve visual merchandising.
  • Executed marketing initiatives that significantly boosted regional engagement.

Territory Sales Executive

Diageo India
Rewari
08.2014 - 08.2018
  • Oversaw retail operations in Rewari and Narnaul, directly contributing 17% to the cluster's Net Sales Value (NSV), accelerating regional sales momentum.
  • Drove strategic planning initiatives and strengthened customer relationships, resulting in consistent territory sales improvement.
  • Achieved highest market share (MS) growth in the region at +3.8%, surpassing cluster average performance during the period.
  • Leveraged data insights and local market trends to identify growth opportunities and optimize sales strategies.
  • Ensured team alignment with organizational goals, enhancing execution efficiency and boosting frontline productivity across both locations.

Education

MBA - Marketing Management

Maharishi Markandeshwar University
Ambala
03-2010

Bachelor of Arts -

D.N. College
Hisar
03-2008

Skills

  • Market analysis and strategy
  • Visual merchandising
  • Customer engagement
  • Sales management
  • Relationship management

Timeline

Assistant Manager Customer Marketing

Diageo
08.2018 - Current

Territory Sales Executive

Diageo India
08.2014 - 08.2018

MBA - Marketing Management

Maharishi Markandeshwar University

Bachelor of Arts -

D.N. College

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Mahesh Chopra