Mahesh Notani

Strategy and Team Building

- Developed Razorpay's first SEO Annual Operating Plan (AOP), driving 80% organic traffic, 120% signups & 75% MTU growth.

- Secured INR 1.2 Cr+ SEO & resource investment by positioning SEO as a primary function across Product, Design, Engineering, and Brand Marketing initiatives.

- Assembled a high-performing 4-member SEO team and revamped agency contracts (SEO, content, freelancers) driven by 6X targets.

- Enabled team growth through 1:1 mentorship, personalized goal frameworks, and strategic delegation resulting in 2X execution bandwidth and ownership of Rize and Learn charters.

- Created a business-focused performance framework to measure Organic ROI via MID/MTU growth and brand authority via SERP visibility, brand search lift, and E-E-A-T signals.

- Won two SEO awards in July-24 (Gold in BW Merit, Silver in ET Sharks), marking Razorpay’s first-ever SEO industry recognition.

- SEO foundation through product-first strategy and topical authority culminated in a Google Core Algorithm update boost with a 3X growth in organic visibility in Aug-24.

Product-Led Organic Growth

- Enhanced brand demand and content retention, driving a 4X increase in direct traffic and 9% lift in ‘Razorpay + tool’ searches.

- Designed organic strategies for 30+ B2B payment products, elevating visibility by 80% (6M+ monthly impressions) and all-time high 40% share of voice with 450+ Top 3 keywords.

- Authored strategic roadmap for Blog/Learn platform revamp in a Product Manager capacity that secured leadership buy-in

- Established top-funnel market leadership with new content hubs, tools and programmatic SEO, driving 5X growth with 350K monthly clicks and 25M impressions within 18 months.

- Piloted content hubs strategy (GST, Payments), securing cross-functional alignment with Product and Design to build scalable hub models.

- Launched 7 free GST and finance tools (e.g. GST, ROI, CAGR calculator), acquired 200K monthly users that served as a direct lead funnel for products.

- Launched Razorpay Singapore website to expand global organic reach, secured top 10 visibility in 3 months.

Technical SEO & Platform Optimization

- Strategically involved in migrating 80% of Razorpay's website traffic to Framer, establishing SEO sign-off as a mandatory go-live step. Launched 12+ SEO-first product pages in a single quarter.

- Templatized tools and calculators using Framer, enabling reusable page creation for future launches, accelerating GTM and eliminating design-dev dependency.

- Led a large-scale technical SEO cleanup across Razorpay’s platform (40K+ issues), collaborating with platform team to boost site health and crawlability.

- Improved Core Web Vitals for 2,000+ URLs (PLPs, Blog, Learn), driving a 20-25% lift in MID & MTU creation and reducing bounce rate (56% → 47%).

- Executed a multi-factor internal linking strategy, boosting indexation rates by 40% and optimizing funnel depth, product discovery and engagement.

- Enhanced Blog/Learn WordPress platform by resolving 15+ backend issues (performance, security, and user management), directly improving usability and org-wide adoption.

Content Operations & AI Automation

- Overhauled content marketing operations, solved quality & scalability challenges and created over 20 AI/LLM-powered workflows across competitive analysis, content creation, and reporting.

- Designed a groundbreaking content brief template, driving top-quality, user focused content enabling Top 5 rankings within 48 hours of launch and 4000+ #1 keyword rankings from 800+ content assets.

- Owned and managed the Blog/Learn WordPress platform, optimized UX, performance, and scalability through established SEO practices.

- Established comprehensive BAU processes for entire content lifecycle, from creation to execution, significantly improving deliverable quality and ownership

New Product GTM (Razorpay Rize)

- Launched Razorpay Rize’s organic strategy from scratch, securing buy-in and bandwidth from platform teams to achieve 3X lead targets for company registration.

- Established SEO-led technical foundation with a subdirectory migration and co-leading redesign of its core landing pages, leveraging Razorpay's domain authority.

- 9X increase in Top 3 keyword rankings and 5X growth in non-brand clicks through content and localization strategy

- Captured 6% of the Indian company registration market within 10 months (a 3X market share increase) scaling total organic leads to over 1,200 per month.

- Built a lead funnel for Rize with the optimization of 4 free tools & resource guides (e.g., company name search, startup templates) for the registration journey, acquiring 40K+ monthly users.

- Owned and implemented global SEO strategies for 6+ key accounts in the Pharmaceutical & Healthcare sector across EU, US, and UK markets that generated over $1 Million USD in revenue

- Secured 4+ new enterprise SEO clients by creating and delivering data-driven presales pitches and competitive analyses

- Built and executed complex technical SEO projects for multi-regional and multilingual websites, managing large-scale site redesigns culminating in technical robustness for brand/corporate/HCP websites

- Built & mentored a team of 4+ SEOs, enhancing team proficiency by implementing new technical frameworks

- Established SEO vertical from the ground up, implemented operational processes and secured SEO mandates for 15+ new clients across Insurance, Healthcare, and Automobile industries, generating over 90 lacs INR in annual agency revenue

- Cultivated and mentored a team of 3 SEO specialists and developed compelling business cases to secure client buy-in and drive campaign success

- Achieved multi-fold organic growth for a leading baby products site, a 9X traffic increase that drove 70% of its revenue via organically; this three-time award-winning strategy also secured 200+ featured snippets.

- Improved organic visibility by 3X in 7 months by developing foundational SEO strategies, establishing SOPs, and resolving technical roadblocks in collaboration with developers.

- Crafted content strategies and frameworks for key Infosys service segments (Cloud, IoT), achieving first-page rankings for 10+ segment keywords and ranking over 80 keywords in the Top 10.

- Managed SEO for 8+ international domains, achieving over 2X traffic growth for 6+ clients and securing first-page rankings for 20+ conversion keywords for a key financial startup.